ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. Readers don’t want to reference an online dictionary every other sentence, nor do they want a subject matter so complicated, they don’t understand what they are reading. Tips For Business To Business (B2B) Blogs.

Content 55

Content B2B How To Reputation 55

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Participate in the communities where your audience already gathers. Reference not only other’s posts, but yours as well. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. What do you think? Very helpful post, Jay. What do you think?

Metrics 130

Metrics Strategy How To Tourism 130

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Participate in the communities where your audience already gathers. Reference not only other’s posts, but yours as well. Over 1 million posts!

Strategy 60

Strategy Content Marketing Influencer 60

Hootsuite

DECEMBER 1, 2022

Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. LinkedIn is well known as the social network of choice for B2B marketers. As mentioned, for B2B companies, LinkedIn can be a goldmine of lead development and relationship building.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Oktopost

AUGUST 10, 2023

There’s nothing wrong with this – in fact, giving excellent customer service on public-facing platforms is a great way to boost your brand’s reputation and build stronger relationships with loyal customers. But the trouble comes when you limit yourself to community management and forget to invest time into social media lead generation.

Social Media 62

Social Media UGC B2B Sentiment 62

Diva Marketing Blog

JUNE 10, 2009

Social Media marketing seems like an oxymoron at first, but I think it really just means building a community around a common interest and making a product relevant and interesting- not just trying to sell something. We service clients of all sizes in both the B2B and B2C spaces. It was referred to as new media at the time.

Social Media 53

Social Media Real Estate B2B WordPress 53

Convince & Convert

JUNE 29, 2010

link] (via RT @jaybaer) [link] jaybaer Man, I haven't heard a Night Court reference in a long time. link] (via RT @jaybaer) [link] Frank Dickinson Could we change the world if we just put down the TV remote? Thanks for that! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MAY 12, 2010

link] by @Jenn_ex (A little Dr. Seuss reference is always nice) [link] Brian Bergen RT @jaybaer: Would You Try It With a Fox? [link] [link] Sandy Schweiger RT @jaybaer: Would You Try It With a Fox? link] [link] Jessica Griffin RT @jaybaer: Would You Try It With a Fox? All rights reserved.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Writtent Blog

DECEMBER 6, 2023

This makes you a valuable community member and builds awareness. Referrals and word of mouth are the most powerful advertising, so build relationships with professionals and other businesses you would happily refer your customers to–and who can send referrals your way, as well. Reputation is everything these days.

Small Business 98

Small Business Marketing Compete Directory 98

Techipedia: Tamar Weinberg

JANUARY 5, 2010

I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Here’s my list for 2008. Here’s 2007. Here’s 2006.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JULY 20, 2010

When I say relevant content, I’m referring to content that meets consumers’ demand for it in messaging and form. Also, you may want to check out the larger deck this post refers to, link at the end. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen! All rights reserved.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Yep, that’ll get fans in the seats. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 28, 2010

I refer to it with my clients as adding value to the conversation. I'd suspect these businesses are happy to refer people to Mike in return. I'd suspect these businesses are happy to refer people to Mike in return. Social media is much to noisy for people to pay attention to obvious self promotion.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 6, 2010

Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. Hogan Like Taxonomy / phone book reference here – search evolution in a nut shell RT @jaybaer.Social Content Ladder 5 Steps [link] [link] Mark J. And great example about the eyeglasses.

Brands 143

Brands Content Social Media Consultant 143

Techipedia: Tamar Weinberg

MAY 28, 2010

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic. Give to your community. Customer Service.

Social Media 278

Social Media Strategy Yahoo Communities 278

Sprout Social

APRIL 6, 2021

A lead refers to any information that you can use to identify someone interested in your products or service. Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. How to generate leads from social media.

Campaign 141

Campaign Social Media Discount Conference 141

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. You have to create content, be part of many communities, and proceed incrementally. Social Media is Inexpensive False. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

agora pulse

APRIL 28, 2020

As a result, either you or a member of the larger community may say something that misses the mark and upsets someone. Heidi Cohen : The best part of being a social media manager is the ability to build a broader community. Ashley Graham : How you plan to connect and communicate with your community on social media is key.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! How can your brand participate in this space most effectively?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MAY 26, 2010

I really like how you break down something that seems so hard (and scary) for so many folks into language that we can all understand. Your grasp of the entire landscape (including email) is refreshing. That's all. Just compliments. Nothing of real value to add. Now for more coffee. All rights reserved.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

MARCH 23, 2010

Nothing turns a new reader off more than name dropping and 'Inside Baseball&# speak especially when they have no clue who or what you are referring too. link] jaybaer So very true. Excellent point. And many of us in the social media space are guilty of that particular sin. link] Adine Jay, This was timely and a great help for me.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Send it out to existing customers via email, so they can refer fence-sitters to it. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. All rights reserved.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

SEPTEMBER 21, 2010

All blog owners should do this to see what their community prefers. Every community is different and will respond to different triggers. Are we, as an online community seeking that free advice to use for ourselves to better our own business and profit. This is very helpful for my future reference.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. What are Social Media Marketing and Social Media Optimization? Read Maki’s guide.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

APRIL 14, 2010

When dealing with emotions, psychology, anthropology, sociology, among other disciplines, you’re bound to make “mistakes&# as you attempt to understand demographics and communities and learn about who will be receptive to what. I don’t disagree at all when referring to most people. The term itself is rather tired.

Social Media 267

Social Media SEO Blogger Communities 267

Convince & Convert

SEPTEMBER 21, 2010

link] Crushing the Myth of B2B Social Media [.] Your customers are already [.] link] Social Media Strategy | Afrinnovator.com [.] I love this presentation by Jason Beer (and the corresponding blog post): [.] in social media? But those differences are at the tactics layer, not the strategy layer. All rights reserved.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. Speak Your Customers’ Language(s) ThinkGeek’s product descriptions are peppered with arcane references to geek culture, “inside jokes” that their customers not only understand, but appreciate. Jen is the real deal. A real human! Yet another way to humanize the brand, right?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. link] Yael Davidowitz-Neu Thanks for writing in and congratulations on creating an awesome community!

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

JULY 8, 2010

The True Blood reference floored me. link] Ahmed Haha, an excellent post. It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. Great post. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

RSS 128

RSS Research B2B Consultant 128

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

After all, if you’ve invested the time in reading the book, why not give back some honesty and expertise in an email to the PR person – knowing why you didn’t review the book can help them hone their future pitches and help you build a good reputation. B2B correspondence should be polite and respectful foremost.

Blogger 177

Blogger Press Release Advertising Review 177

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

SEPTEMBER 15, 2010

I’m keeping this as a reference. Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. It had the residents buzzing, created a “have to live there&# by those outside the community. Focus on the people.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Hootsuite

MAY 30, 2023

Think of social media marketing for lawyers as the same as sponsoring community events and golf tournaments. To get your name out there and build a local reputation. But the more you show the types of work you do, your atmosphere, and values, the more of a reputation you’ll earn for being a firm people want to be part of.

Social Media 79

Social Media HootSuite Template Templates 79