Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. We used Listening to find the answer.

Strategy 131

Strategy Brands Hubspot Survey 131

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? As you may know already, blogging is a quantity game.

B2B 206

B2B Engagement Marketing Sentiment 206

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

NOVEMBER 10, 2020

Predict trends on any channel. Conclude with your team’s commentary, including wins, losses, trends to focus on, and problem areas to address. With Brandwatch analytics, you can assess market trends, find new sales opportunities, learn how your audience feels about your brand, and improve your ROI. Find relationships.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

Reddit 104

Reddit Hubspot API Reputation 104

Sprout Social

APRIL 15, 2020

Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. Whether it’s about something serious like feeling burned out or something more lighthearted like MoonPie ’s attempt to get in on the virtual meeting background trends, that power has been proven during the current crisis.

Strategy 142

Strategy Metrics Hubspot Retail 142

Buffer Social

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Jump ahead: What is Community Management Software?

Software 62

Software Communities Forums Hubspot 62

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. As your business expands, brand marketing tools can help you keep track of your customers’ journeys, adapt to new industry trends, and promptly adapt your content to customers’ interests.

Brands 62

Brands Hubspot Marketing B2B 62

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. As marketers, it pays to be aware of consumer trends.

Examples 246

Examples Facebook B2B Instant Messaging 246

Buffer Social

JUNE 16, 2016

Grant Gurewitz , Zillow – Developing a report of summer housing trends for real estate professionals. Dinnie Lim , We Are Social – Sending out a summary of current trends and innovative uses of social media to my client. Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a.

Social Media 40

Social Media Social Media Management Project Marketing 40

Social Media Strategies Summit

NOVEMBER 18, 2022

Choosing a trending soundtrack can boost the visibility of your videos. So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. LinkedIn is the only B2B-dedicated platform in our roundup. What sounds they listen to.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Buffer Social

NOVEMBER 30, 2016

Topics include : Social trends. This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Offered by : HubSpot. Created by : HubSpot. PPC for lead generation and B2B. PPC for lead generation and B2B.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Community management and audience engagement. Do you even need these specialized tools?

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

AUGUST 14, 2023

Employees can engage with trending LinkedIn posts from their coworkers, which drives a sense of community and inclusiveness. The “My Company” Tab is an excellent option for B2B businesses (like B2B SaaS platforms) who want to improve their LinkedIn employee advocacy and build a presence there.

Platform 72

Platform Tools Curation LinkedIn 72

Social Media Strategies Summit

AUGUST 26, 2022

You may explore and follow current trends, and you may even do competitor research and do your best to cover the same subjects they do. Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. It’s also not a bad idea to research your competitors.

Loyalty 204

Loyalty Software Publishing SEO 204

Oktopost

JULY 13, 2023

It will make real-time social listening automatic (more on that below), alerting you to trends, which means no more trawling keywords and tags for inspiration. There’s no use reporting that a storm was building yesterday, just as there’s no value in discovering that a trend was big last month. But social listening is like meteorology.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Sprout Social

DECEMBER 20, 2023

Our social listening solution empowers you to be proactive by grasping how your audience feels about you and your competitors, uncovering influencers to partner with, identifying trends as they emerge and by getting ahead of crises with custom alerts and granular sentiment analysis. Source: HubSpot) 7. Source: Buffer) 4.

HootSuite 110

HootSuite Brands Price Collaboration 110

agora pulse

APRIL 28, 2020

As a result, either you or a member of the larger community may say something that misses the mark and upsets someone. Heidi Cohen : The best part of being a social media manager is the ability to build a broader community. Ashley Graham : How you plan to connect and communicate with your community on social media is key.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

OCTOBER 8, 2013

” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 11, 2013

Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. ’ This can be very handy when trying to discover new content or follow a trending topic”) and how brands are likely to respond to this through targeted use of hashtags and keywords. Two new features for self-service advertisers by Twitter Advertising Blog.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Roundup of the Top Internet and Social Media Statistics by Awareness Community. Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. Social Media Facts & Figures for B2B Sales by Inside View.

Research 210

Research Social Media B2B Marketing 210

Buffer Social

NOVEMBER 13, 2017

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. In the long-term, this will be a game-changer for marketers and brands in the B2B space. But what does this mean for B2C and B2B companies? Becoming a content-first platform.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

AUGUST 28, 2012

How much buzz do I have vs. competition/trend? • Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. It would be like trying to unpull a trigger…ROI is most importantly the cultivation of relationships and capturing the positive word of mouth recommendations from your community. You want loyalty?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Rebekah Radice

SEPTEMBER 4, 2016

Tip #1: Go to BuzzSumo’s “ Trending Now ” section and to find hot topics. BuzzSumo gives you an easy way to identify what’s going or has gone viral through their “Trending Score.” Then use a trending hashtag to get out in front of a whole new audience. Find or snap a picture. Then tweet them.

Engagement 97

Engagement Twitter Hashtag Travel 97

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

JANUARY 15, 2013

” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. A Simple Breakdown of All Your Facebook Advertising Options by HubSpot. Understanding the 6 Facebook Post Types by Practical eCommerce. ** 5 STARS.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Rebekah Radice

SEPTEMBER 4, 2016

Tip #1: Go to BuzzSumo’s “ Trending Now ” section and to find hot topics. BuzzSumo gives you an easy way to identify what’s going or has gone viral through their “Trending Score.” Then use a trending hashtag to get out in front of a whole new audience. Find or snap a picture. Then tweet them.

Engagement 60

Engagement Twitter Hashtag Travel 60

Sprout Social

APRIL 23, 2024

Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. Join hundreds of conversations happening on LinkedIn by posting about trending topics, engaging with other posts, asking questions and offering unique insights and opinions. Image source 5. Image source 9.

Examples 92

Examples LinkedIn Newsletter Hosting 92

Buffer Social

MAY 20, 2019

A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years, and it seems that people have never been as interested in the term as they are today. To tap into the live video trend, social media managers have to be confident enough to go live on social media to connect with their audience.

Social Media Management 82

Social Media Management Skills Social Media Hubspot 82

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Curalate also has community management capabilities that allow you to discover uncovered conversations about your brand.” Identify trending content, discover content and comments relevant to your brand, and compare your social media presence to competitors.

Tools 207

Tools Social Media Netvibes Sample 207

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279