The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

agora pulse

JANUARY 3, 2020

Getting engagement on Twitter can be tough. But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. But first, why you need to grow your Twitter profile?

Twitter 129

Twitter Tips Influencer Hashtag 129

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Team 160

Team Marketing B2B Eventful 160

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. For example, check out how Hinge has their Twitter profile set up. Harness the power of hashtags. Do hashtags work anymore?

Strategy 131

Strategy Brands Hubspot Survey 131

Webbiquity SMM

APRIL 30, 2020

Many students, job seekers, employers, and other experts are active on it to reach out to their communities. Crowdfire is one of the most useful social media management tools covering top networks such as Twitter, Pinterest, Instagram, Facebook, and LinkedIn. Hashtags are most effective when used strategically. Hashtagsforlikes.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. Narrow down the most used hashtags for your brand and industry. Connect with him through Twitter or LinkedIn.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. In addition, a significant portion of social media marketing is engaging with your community. Twitter, on the other hand, uses hashtags to measure trending topics.

Social Media 164

Social Media Marketing Hashtag Campaign 164

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Pricing: Starts at $99 per month.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM.

Storify 216

Storify Press Release Case Study Hashtag 216

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. All in a day's work. Social media advertising.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. This is especially important for B2B brands. ” Random photo tag?

Conversation 136

Conversation Review Marketing How To 136

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Oktopost

APRIL 21, 2022

Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. If you’re having trouble getting enough user-generated content, ask your audience to tag your brand or post with a particular hashtag. Article] The Value of Social Listening in B2B Digital Marketing.

Content 118

Content FAQ Sentiment Hashtag 118

Keyhole.co

MAY 9, 2023

Promote the giveaway: Leverage your social media channels (Facebook, LinkedIn, Twitter, etc.) Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences. Inspire your audience to share their story with the campaign hashtag Instagram allows audiences to search for content via hashtags.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Direct Marketing Observations

MAY 7, 2010

Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. all archived and easily searchable. 7) #Innochat A Tweetchat on innovation.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Likeable

APRIL 30, 2019

While not all events are created equal (B2B vs. DTC, big vs. small), there are a few best practices that can help any brand achieve live event success on social. A strong, always-on community management presence is critical for events and is something many attendees have grown to expect.

Eventful 81

Eventful Geotagging Tips Energy 81

Keyhole.co

MARCH 24, 2023

Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. This can lead to increased visibility, recognition, and influence within their industry or community. See how Burger king uses their Twitter profile to solve queries of distressed customers when tagged.

How To 52

How To Sentiment Reputation Hashtag 52

Sprout Social

NOVEMBER 26, 2018

Simple and straightforward, Twitter is a solid starting point for most businesses. Requiring minimal setup and providing a place to go back-and-forth with followers directly, there’s reason why Twitter remains the go-to platform for customer service. Looking to educate your audience in the B2B space?

Social Media 105

Social Media Marketing URL Hashtag 105

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. What social networks are they using to communicate with other attendees, sponsors and event hosts? What hashtags are the attendees, sponsors and event organizers using? Make sure you understand what hashtags they are using so you can monitor them.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. What social networks are they using to communicate with other attendees, sponsors and event hosts? What hashtags are the attendees, sponsors and event organizers using? Make sure you understand what hashtags they are using so you can monitor them.

Eventful 90

Eventful Tips Training Authentication 90

Waxing UnLyrical

APRIL 2, 2013

We’ll be convening on Twitter from 12-1 pm ET, using the #measurePR hashtag; I hope to see you there! area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Talking #measurePR with Sandra Fathi.

Airlines 217

Airlines Metrics Banking Consultant 217

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

MARCH 8, 2012

You are very much and hopefully you will not be the last international guest after the European community gets word of the Social Pros podcast. Then that is the idea to create volume and awareness through Facebook and I think Twitter is more for sharing news and trying to even influence the press and the other bloggers and stuff like that.

Company 120

Company Instagram B2B Survey 120

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Embrace the hashtag.

B2B 137

B2B Social Media Hashtag Press Release 137

Sprout Social

MARCH 24, 2020

What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”). Where is your community most active? What engages your community? Additionally, hashtag monitoring and social listening can clue you in conversations that result in praise or criticism from your audience.

Analysis 87

Analysis Social Media ROI How To 87

Oktopost

DECEMBER 1, 2020

So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. But there’s a lot more to social media listening than replying to every Twitter reply or liking every Instagram comment you get. Just about any business has a social media presence.

Social Media 78

Social Media Brands Reputation Reddit 78

Buffer Social

JUNE 13, 2019

” Ugly Drinks’ social media and community manager Brittany Zenner calls it “influencer saturation.” Often times, you’ll see Glossier highlighting messages from its community, like in this tweet-turned-Instagram-post: View this post on Instagram. We’ve reached “peak perfection.”

Meme 75

Meme Instagram Feed Feedly 75

Sprout Social

MARCH 8, 2019

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). What is online social listening? Sounds pretty “social” to us! Are you listening?

Reddit 99

Reddit Tumblr YouTube Review 99

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B.

B2B 145

B2B Survey ROI Metrics 145

Oktopost

SEPTEMBER 24, 2019

This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. It’s about building credibility and positive regard before you have a viral Twitter mess to clean up. Check out O2’s Twitter feed for inspiration: 3.

Reputation 84

Reputation Press Release Airlines Construction 84

Webbiquity SMM

JULY 30, 2019

Twitter is in the second camp. Though Twitter says mDAUs are a more accurate reflection of performance, the switch has been questioned by analysts recently and in the past. In the B2B world, Twitter and LinkedIn reign as the most effective social media channels. What Twitter Has Done. NewTwitter. Please fix that.

Report 122

Report Twitter B2B MySpace 122

Convince & Convert

MARCH 6, 2015

This strategy was developed as Tony and his team discovered their conversion numbers were skyrocketing when they started engaging at the community level. Now, they have 114 “Petri dishes” to see what content really picks up within their smaller communities. It’s the perfect way to experiment and see what works.

Marketing 60

Marketing Consultant Social Media Team 60

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s Google Review Count: 436. ” — ViralBlog.

Tools 100

Tools Twitter Sample Samples 100

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113