The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. Let’s get real.

Feed 167

Feed Feedly Metrics News 167

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event.

Team 160

Team Marketing B2B Eventful 160

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. Profiles: Facebook. The Present — A leader must meet the expectations of the present in a quality way.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Oktopost

APRIL 30, 2020

LinkedIn Events is Microsoft’s (much anticipated) professional answer to Facebook Events. If you’ve ever hosted a Facebook event, you should feel right at home with LinkedIn events. This engagement channel can potentially be an invaluable tool in networking and community-building. Why Use LinkedIn Events?

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 126

Skills Communities Collaboration Organization 126

Convince & Convert

OCTOBER 30, 2011

I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. View more presentations from Argyle Social. Social Timing Insights.

Facebook 158

Facebook Statistics B2B Apple 158

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. Of those active on social media, 70% use only LinkedIn. Setting an Example for Employee Advocacy.

Company 124

Company B2B Loyalty Survey 124

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 216

Google Tips Bookmarklet SEO 216

Pam Moore

MARCH 7, 2023

It's important you understand and develop your brand personality so you can best present yourself to the world as well as achieve your business and marketing goals. It's also not as simple as being quirky or finding a few silly dances and stock images to throw up on your LinkedIn, Instagram, Facebook, Twitter or TikTok posts.

Authentication 78

Authentication eBook Brands B2B 78

Pam Moore

MARCH 7, 2023

It's important you understand and develop your brand personality so you can best present yourself to the world as well as achieve your business and marketing goals. It's also not as simple as being quirky or finding a few silly dances and stock images to throw up on your LinkedIn, Instagram, Facebook, Twitter or TikTok posts.

Authentication 78

Authentication eBook Brands B2B 78

Waxing UnLyrical

AUGUST 18, 2014

Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Based in the Washington, D.C.,

B2B 187

B2B Collaboration Consultant Flickr 187

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 123

Discount Marketing How To B2B 123

Buzz Marketing for Technology

MAY 29, 2013

In some organizations, moving toward data-driven, evidence-based marketing may call for some extra communication to get everyone on board: Encourage knowledge sharing, continual learning. Present data and outcomes in easy-to-understand terms that managers can use to make decisions. Let everyone know what you found out.

Data 278

Data Tips Aggregator Conversation 278

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 When it comes to Facebook, the social networking platform is no different. Your brand has a Facebook fan page and you have a bunch of folks who like your company’s official ‘Facebook’ page.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. And Facebook is expecting to see a loss from advertising in the coming months. In fact, the cost per impression on Facebook has decreased by 50% compared with before the pandemic.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Kikolani

JUNE 28, 2016

And yes, it brings you at least three content crises to overcome, but you still need it for brand awareness, building trust, communication with your customers, SEO, SMM, etc. Just change the approach: don’t think of building an audience but a community, as the community is what brings engagement. Don’t ignore statistics.

Statistics 100

Statistics B2B Vimeo Social Networking 100

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Eight companies have 50 or fewer followers. •

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Here’s my blurb: Do you have a Facebook strategy?

Facebook 122

Facebook Social CRM Consultant MySpace 122

Hootsuite

JANUARY 4, 2023

Also use it to track results and present the plan to your boss, teammates, and clients. Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management.

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. The key to Facebook Ad success lies in its ad targeting capabilities. Don’t send Facebook users to your homepage.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together. Our community is at the heart of everything we do at Peloton.

Resources 134

Resources Communities Instagram Overview 134

Waxing UnLyrical

AUGUST 18, 2014

Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Based in the Washington, D.C.,

B2B 100

B2B Consultant Collaboration Flickr 100

Waxing UnLyrical

OCTOBER 21, 2016

speaking later today at Digital Crossroads, and tomorrow I head to Indianapolis for the PRSA International Conference—four speaking slots, one Facebook Live and at least three parties (that I know of). Of course, I always post about it triumphantly on Facebook, and revel in the mix of, “You’re insane!” Now I’m in Louisville, Ky.,

Eventful 100

Eventful Conference Consultant Hosting 100

Sprout Social

AUGUST 24, 2022

I love how personal and genuine brands can get on social media and the communities they can create. As both a user and an insider, it’s evident that awareness is grown, traffic is driven and communities are built through social media more than any other tool.”. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Sprout Social

MAY 4, 2020

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. Head to our Facebook Groups for community. Michelle Wine Estates, and so many other superstars).

Eventful 81

Eventful B2B Team Organization 81

Devumi

SEPTEMBER 26, 2014

This is business social, not Facebook social. If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points. First, here are two basics: LinkedIn is not Facebook. Every game request…should happen on Facebook! Got the basics of posting?

LinkedIn 87

LinkedIn Tips B2B Hubspot 87

Pam Moore

JUNE 23, 2019

Have you ever listened to and watched an amazing presentation? What made the presentation so incredible? Same thing is true for a successful presentation. Incredible presentations don't just happen. I speak and train all over the globe in both b2b and b2c markets. How does it compare to your presentation material?

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

Have you ever listened to and watched an amazing presentation? What made the presentation so incredible? Same thing is true for a successful presentation. Incredible presentations don't just happen. I speak and train all over the globe in both b2b and b2c markets. How does it compare to your presentation material?

Eventful 90

Eventful Tips Training Authentication 90

Sprout Social

APRIL 4, 2017

Many social platforms besides Twitter, Facebook, Snapchat and Instagram have launched. At this week’s chat, we’ll talk personal branding and how to convince leadership and colleagues that fostering a personal, industry-adjacent social community impacts a company’s bottom line. On social media, consumer brands thrive.

Upcoming 45

Upcoming Yahoo Apple B2B 45

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. My thought of the week is all about this new Facebook thing. I’ll tell you, my perspective on a lot of the Facebook changes. Jay: Right.

Company 121

Company Instagram B2B Survey 121

Writtent Blog

JANUARY 10, 2014

Presentation from Writtent. . B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t. Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. More than 60% of U.S. Factbrowser ). rd of today’s marketers.

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Kikolani

JUNE 28, 2016

And yes, it brings you at least three content crises to overcome, but you still need it for brand awareness, building trust, communication with your customers, SEO, SMM, etc. Just change the approach: don’t think of building an audience but a community, as the community is what brings engagement. Don’t ignore statistics.

Statistics 60

Statistics B2B Vimeo Social Networking 60

Pam Moore

AUGUST 3, 2016

Snapchat turned down an offer to sell out to Facebook in the past and now it appears this is Facebook’s way of coming back and kicking Snapchat straight in the shins, or maybe the face. Building community and followers on Snapchat is difficult for both brands and people like you and me. Facebook advertising platform.

Instagram 60

Instagram Advertising Comparison Training 60