Oktopost

MAY 18, 2021

The first step for any brand, be it B2B or B2C, is to build a relationship with their consumers to understand the feelings associated with the brand, and to be able to segment those feelings into different groups and categories. .’ How and What B2B Marketers Can Learn from B2C . What Makes Up Peoples Relationships with Brands.

Reputation 118

Reputation Brands B2B Loyalty 118

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Boost Customer Loyalty and Lifetime Value. A commonly overlooked benefit of a well-developed content marketing strategy is its potential to drive customer loyalty. Source: chanty.com.

Loyalty 204

Loyalty Software Publishing Products 204

Hootsuite

MAY 8, 2023

Conversely, a helpful reply that makes your customer’s life easier can earn ongoing loyalty at renewal time. Among social platforms, Facebook is the best site for B2B lead generation. Especially for insurers offering specialist coverage to connect with niche communities. First, you could educate users about insurance itself.

Insurance 90

Insurance Social Media Policies HootSuite 90

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. For instance, Masterclass partners with Basmah Masood, an influencer who focuses on art and photography-related content, to position itself as a leader in creative education and skills development. your influencer’s.

Influencer 101

Influencer Marketing Collaboration ROI 101

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

JUNE 27, 2022

TikTok has opened the door for random hobbyists, eclectic subcultures and aesthetics , and traditionally “uncool” or uncelebrated communities to not only gather, but flourish. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. There’s no one kind of cool anymore.

B2B 100

B2B Trends Authentication Film 100

Sprout Social

APRIL 15, 2020

In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign. Balance sensitivity and relevance while tackling “business as usual”.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Examples 121

Examples Influencer Campaign Marketing 121

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases?

Questions 142

Questions Social Media Strategy Survey 142

Writtent Blog

DECEMBER 6, 2023

This makes you a valuable community member and builds awareness. Create a customer loyalty program to encourage future purchases and referrals. The Western world is a multi-national community. Educate customers about your products. Whether it’s gardening, fishing or cooking niche – there is a community for it.

Small Business 98

Small Business Marketing Compete Directory 98

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

ROI 48

ROI Loyalty Embedding Metrics 48

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. runs on @dunkindonuts drops 3/31/22 on our site, exclusively available to our Beauty Squad loyalty program members ??. WAKE UP & MAKEUP ??????

Strategy 125

Strategy Brands Hubspot Survey 125

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. They’re meant to educate and inspire your audience. Think about how you can do the same.

Types 119

Types Video Content Case Study 119

Oktopost

DECEMBER 18, 2023

Yet, the increasing focus on growth and scalability makes many businesses take customer loyalty for granted. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. Community management software can take your brand building to a new level.

Software 62

Software Communities Forums Hubspot 62

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. They do not excel at writing, but they have excellent communication skills.” New to ChatGPT? Create three compelling arguments.

Products 93

Products Real Estate Tourism Fashion 93

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. TAKEAWAY : Amplify the voices of your employees within their professional communities to more authentically promote your brands. #3 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

agora pulse

APRIL 28, 2020

Ian Cleary: The world of social media is constantly changing, so you need to allocate several hours every month to education. Follow key influencers in social media to get your daily dose of knowledge and invest in education. Heidi Cohen : The best part of being a social media manager is the ability to build a broader community.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Daily engagement builds advocacy 87% more , weekly engagement builds it 64% more, monthly engagement builds it 49% more, and a few times a year build loyalty 33% more. Image via Unsplash. highlight to tweet).

Loyalty 60

Loyalty Social Media Engagement Training 60

Keyhole.co

AUGUST 10, 2023

If you want your organization to benefit from LinkedIn’s massive potential, give the audience what they’re primarily looking for: educational content. Case studies are engaging and educational if they reach the right audience. This fosters community and interaction within your network. Want to monitor your social media efforts?

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

If you want your organization to benefit from LinkedIn’s massive potential, give the audience what they’re primarily looking for: educational content. Case studies are engaging and educational if they reach the right audience. This fosters community and interaction within your network. Want to monitor your social media efforts?

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

JANUARY 27, 2020

Well, according to our data : B2B brand posts perform best between 9am and 2pm on Tuesday, Wednesday and Thursday. As well, by helping people discover new communities with a Suggested Groups sidebar (as well as in other high-vis spots throughout the platform, like the Gaming tab and Marketplace). Newer is better. Now is best.

HootSuite 145

HootSuite Facebook How To Groups 145

Keyhole.co

MAY 9, 2023

Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences. On the other hand, it subtly fosters brand engagement and loyalty. Track hashtags of your campaigns on Keyhole Asking brand trivia questions is a subtle but surefire tactic to educate the audience about your products and services.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Rebekah Radice

APRIL 11, 2016

And while it might have been the network you connected with your family and friends on, Compared to the other social networks, Facebook’s role lies in helping companies build strong brand loyalty , a solid reputation, and better relationships. Share great content, get involved in the conversation, become a part of the community.

Sites 114

Sites Social Media How To LinkedIn 114

Writtent Blog

FEBRUARY 20, 2014

Online Communities. The Home Depot is one of several brands with a highly-popular online community. Imagine how much value you could provide to your customers by creating a center for online professional education, which could include videos, white papers, eBooks and more! LinkedIn and Google+ Communities. Twitter Chats.

Content 104

Content Marketing Screencast Tumblr 104

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. As video content continues to take over the web, YouTube represents one of the fastest-growing communities online.

Reddit 98

Reddit Tumblr YouTube Review 98

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 145

B2B Survey ROI Metrics 145

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Hootsuite

JANUARY 6, 2020

Choose your page type: Business/brand or Community/public figure. If you follow the 80-20 rule: use 80% of your Facebook posts to inform, educate, and entertain. But research generally shows that the best time to post on Facebook is: For B2B brands : between 9 a.m. This is a great way to build trust and ongoing loyalty.

Facebook 145

Facebook How To Marketing HootSuite 145

Oktopost

APRIL 4, 2023

Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Trust is all the more important for financial services The importance of trust in any B2B or B2C relationship needs no introduction, but that importance is higher still when it comes to financial services.

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. Seriously honored to be on here.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Diva Marketing Blog

JUNE 10, 2009

Social Media marketing seems like an oxymoron at first, but I think it really just means building a community around a common interest and making a product relevant and interesting- not just trying to sell something. We service clients of all sizes in both the B2B and B2C spaces. Focus is primarily B2B.

Social Media 53

Social Media Real Estate B2B WordPress 53

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. People who have educated, inspire… [link] [link] kelvin lee The Best Advice Has No Shelf Life [link] [link] Jim Weldon The Best Advice Has No Shelf Life: Who Influenced You?All All of us have influences. Or maybe just kicked us in the ass when we needed it.

Social Media 113

Social Media Strategy Influencer Education 113

Buffer Social

JULY 21, 2016

Finally, GIFs are a handy way to quickly educate your followers. Even fewer B2B companies are on Snapchat. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc). Starbucks definitely uses UGC to rack up loyalty points with its followers. " https://t.co/af4LanSzjM

Types 40

Types Social Media Content Brands 40

Sprout Social

JANUARY 9, 2017

Managing these communities takes knowledge and a fair share of hunches. This means branding yourself is essential to awareness, loyalty and reach. Try the popular 80/20 rule which states 80% of content should be educational and engaging, while 20% is self-promotional. Why You Should Know the Best Times to Post on Social Media.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Instead of creating a post on the spot, you’ll have that content already completed and scheduled, leaving you more time to spend on community engagement. How about growing your brand awareness and social media presence?

Content 108

Content How To Marketing Template 108

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc.

CSR 138

CSR Social Media Strategy Consultant 138