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The Essential Marketers Guide to B2B Demand Generation

Oktopost

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Creating an infallible B2B demand generation strategy 1.

B2B 62
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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110
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10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Supporting Resources. Audience Marketing Prioritization Worksheet. Learn more and apply here.

eBook 78
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[Research] B2B Influencer Marketing – More Important Than Ever

Convince & Convert

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140
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4 Nearly Guaranteed 2012 Social Media Predictions

Convince & Convert

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Matt Grant (always gets the short straw and has to moderate my MarketingProfs Webinars ). My 2012 Social Media Predictions.

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Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

&# The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. I’ll be talking about brand community strategy and how to activate your audience. My session is on October 12.

Facebook 121
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. What should they promote?

ROI 191