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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. billion users.

B2B 150
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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Published on.

B2B 130
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Brands compete for the attention of their customers in real-time, across various channels. Practice Proper Channel Management. Create On-Site SEO Content.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors. Such direct engagement can provide valuable qualitative data and implement solutions effectively. Analyze the positive feedback your competing brands get to see what customers might want from your brand.

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What is the Future of LinkedIn Marketing?

Ignite Social Media

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. No problem – we’re going to talk about each of them! LinkedIn Stories.

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Unmetric joins the Falcon & Cision Family

Unmetric

It began when I was at my previous company in the enterprise peer-to-peer data backup space. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. There’s a massive data haystack out there. Stay well, Lux Narayan.

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How to become a social media manager: 6 Tips from experts

Sprout Social

Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. I love how personal and genuine brands can get on social media and the communities they can create. Successful creators don’t just churn out content, they inspire communities. Data analysis.