Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a successful go-to-market strategy with social media.

Data 101

Data Skills Meme Social Media Management 101

Social Media Strategies Summit

NOVEMBER 28, 2022

The process can feel quite effective initially, but it’s hard to measure your ROI. Analyzing Your ROI: The first step to creating high-converting Facebook ad examples is identifying what you want to achieve. How much can you dedicate to the whole campaign, and how much are you willing to pay per click? Facebook Ads Guide.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

ProBlogger

JANUARY 31, 2016

The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing. Personalized content drives six times greater transaction rates than generic campaigns. Remember, marketing campaigns and website content are all about appealing to the customer.

Conversation 31

Conversation Mobile Retail iPad 31

Convince & Convert

MAY 29, 2018

Internet Retailer ]. Internet Retailer ]. Those audiences include people outside your brand’s connections, many B2B targets, and the people who are on social media less often or are less active. Compare that to even a small-spend ad campaign, and you quickly see how limited unpaid reach is in most cases.

Platform 150

Platform Campaign Video YouTube 150

Oktopost

OCTOBER 20, 2019

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. Consider your classic ABM campaign. In fact, an ABM campaign is basically a multi-channel nurture campaign and, here, native advertising can be very impactful.

B2B 59

B2B Advertising Examples Hosting 59

The Realtime Report

APRIL 28, 2022

Internet marketing is very flexible and allows companies to create targeted campaigns with a wide reach. It is used in B2B, online stores, services, web services and even show business. And mailing lists have the highest ROI. How To Merge SMS Or Email Campaigns? Let’s get on with it! What Is Email Marketing.

SMS 167

SMS Marketing Notification Construction 167

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? Organizations have been left scrambling to adapt their online presence to fill the void.

Questions 142

Questions Social Media Strategy Survey 142

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. digidotcom.

Company 149

Company Twitter Software System 149

Keyhole.co

MAY 18, 2023

The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. 82% of B2B content marketers use Twitter. Twitter drives a 40% greater ROI than other social media platforms. of Twitter users are males.

Statistics 59

Statistics Social Media B2B YouTube 59

Oktopost

JUNE 25, 2019

However, when you’re talking about long-term, high-value purchases like B2B software , it’s not only possible — it may be the smartest direction to take your marketing efforts. In ABM, marketing departments create campaigns, content, events, and promotions that target only one specific customer or account. How Does ABM Work?

Marketing 101

Marketing B2B ROI Conference 101

Oktopost

MAY 20, 2019

This gives marketing departments granular control over customer data collection, segmentation, and campaign orchestration. For retailers, the benefits of CDPs are probably readily apparent. But are CDPs for B2B companies, too? In fact, CDPs have tremendous potential for B2B companies. The Top 10 CDPs.

Data 110

Data Platform B2B Marketing 110

Buzz Marketing for Technology

MARCH 23, 2010

Someone can come in and undercut you (think Sam Walton against every major retailer). An example of this was a bank and a retailer but I think this is true for any industry. It pays off in any industry (B2C or B2B) and it pays off handsomely! Social Media is not a campaign it’s a commitment! Every Industry!

Social Media 211

Social Media Retail Loyalty B2B 211

Keyhole.co

SEPTEMBER 17, 2020

Oktopost is a social media scheduling tool that focuses more on the B2B industry, helping big businesses to manage their online presence in a way that really engages their audience. Pricing: MeetEdgar’s plans start at $19 per month for Edgar Lite and go up to $49 per month for the full service.

Social Media 111

Social Media Tools Price Social Media Management 111

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. To connect his observations to actual steps that retailers can take to PROFIT. Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook.

FAQ 137

FAQ Content Consultant Social Media 137

Hootsuite

JULY 8, 2020

All of this can lead to higher conversion rates and better social media ROI. B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? A hashtag that worked well for a competitor’s campaign would be a great choice. New parents? Parents of teens? Google Analytics.

Template 145

Template Templates Social Media How To 145

Keyhole.co

JANUARY 17, 2023

Now, on top of planning a data-driven strategy, managing your social media campaigns, influencer marketing, and social listening, you can also schedule and execute your social content strategy. Keyhole We are proud to announce Keyhole’s newest feature, social media publishing, and scheduling for Instagram, Facebook and Twitter.

Social Media 52

Social Media Tools Price Social Media Management 52

Pixlee

FEBRUARY 8, 2018

However, while some brands manage highly effective email marketing campaigns, others make mistakes that lead to customers ignoring messages or even unsubscribing from their mailing lists. Brands use personalized abandoned cart campaigns to encourage customers to return to their online store and complete their purchase.

Marketing 42

Marketing Hubspot Retail B2B 42

Convince & Convert

JUNE 2, 2010

I think this Diesel campaign is genius. You have to see what Diesel is doing to promote their jeans with social media [link] [link] Derek Interesting campaign – probably working well with a certain subset, but not for me, thanks. I also think what flies in Spain may be different in the U.S. Just curious.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 8, 2016

Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. That’s exactly what legendary online shoe retailer Zappos thought. In fact: 52% of marketing professionals name video as the type of content with the best ROI. But did you set the right goals?

Video 60

Video Marketing Hubspot Education 60

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

AUGUST 10, 2010

I did not work on the Klout campaign. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. note: CoverGirl is a client of Marina Maher Communications , one of my clients. McCann , Viral Heat Did you enjoy this blog post? All rights reserved.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

MAY 20, 2010

social media ROI) [link] [link] Gary Alan Miller Are You Suffering From Premature Calculation? social media ROI) [link] [link] Steph Lichtenstein RT @shannonpaul: Love this – RT @ jaybaer Are Your Social Media Success Metrics Suffering From Premature Calculation? A recipe for doing it right. What do you think?

Metrics 116

Metrics Social Media eBook Social CRM 116

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

DECEMBER 2, 2014

67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. Or maybe 93% of B2B marketers use content marketing.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Keyhole.co

OCTOBER 28, 2020

Below, we’ll share a couple of social media tips that will help you run more effective marketing campaigns, build better customer relationships and ensure that you make the most out of your social media efforts in 2020. For example, look at how Guess’s #inmydenim campaign targeting Generation Z went viral with 41.3M

Social Media 124

Social Media Strategy Influencer Instagram 124

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. And my favorite: “The ROI of social media is that your business will still exist in five years.&#. What percentage of Fortune 100 companies are on Twitter?

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Should there be an ROI on relationships? You expand it.”

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. It’s more about demand creation. All rights reserved.

Social Media 119

Social Media Strategy Mobile Consultant 119