Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns.

Tools 62

Tools B2B Hubspot Analytics 62

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. You can analyze multiple profiles, brand mentions, and campaigns within minutes.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Ask yourself, does your plan still make sense, given the climate of today?

Strategy 142

Strategy Metrics Hubspot Retail 142

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Marketing to Serve

NOVEMBER 26, 2017

If you provide a service or B2B offering, LinkedIn is used by 50% of B2B buyers when making a decision ( SmallBizTrends ). Link clicks account for 92% of all user interaction with tweets (Source: HubSpot ). Consistency is also key to any good social media campaign. If not, you need to, the results speak for themselves.

Social Media 66

Social Media Strategy Content How To 66

Sprout Social

OCTOBER 23, 2018

Our industry has never been just a B2B world or a B2C world, it’s always been a human-to-human world. This event embodied that concept. B2B success is marked by how strong and authentically connected your employee network is. via @angieodowd from @HubSpot #SproutPartnerSummit pic.twitter.com/yURn5LrTsu.

Hubspot 68

Hubspot B2B Team Conversation 68

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Host a Live Event. Image credit: StockSnap on Pixabay.

B2B 244

B2B LinkedIn Strategy Marketing 244

Buffer Social

JUNE 16, 2016

Event planning. Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. Scheduling content.

Social Media 40

Social Media Social Media Management Project Marketing 40

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. With community building being a rising B2B marketing trend , it’s no surprise that businesses are investing in these solutions.

Software 62

Software Communities Forums Hubspot 62

Social Media Strategies Summit

NOVEMBER 18, 2022

Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. This makes it a good fit for sales-oriented ad campaigns — particularly if you’re targeting younger demographics. LinkedIn is the only B2B-dedicated platform in our roundup. Pick the most relevant URL.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Writtent Blog

DECEMBER 22, 2013

This well-respected and massively-attended conference plans to feature Rebecca Corliss of HubSpot, Jim Newcomb of Boeing, and a host of other bright minds from major brands covering everything you need to set, reach, and measure your social media goals. IRCE: Forward Mobility. February 10-12, 2014. ad:tech – March 26-27, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Sprout Social

DECEMBER 20, 2023

Features like the campaign planner and tags take the guesswork out of reporting on content and campaign success. Discover authentic and impactful creators to partner with, and use Tagger to manage your relationships, contracts, campaigns and more in one centralized platform. Source: Buffer) 4.

HootSuite 110

HootSuite Brands Price Collaboration 110

The Realtime Report

APRIL 24, 2024

Improve Events: Post Event Follow Up Feedback You’ve just wrapped up an incredible event that had your attendees buzzing with excitement, both in-person and online. Time to put on your superhero cape and get ready for some post-event magic! The one who threw that amazing event you loved so much?”

Eventful 91

Eventful Survey Loyalty Authentication 91

Convince & Convert

JULY 6, 2012

image via Hubspot. I think LinkedIn for B2B is extremely valuable lead source that probably 99% of people ignore. If anybody from the Obama Campaign or Romney Campaign happens to listen to this podcast, Jay and I would love to interview you leading up to the election. Eric and Jim’s Thought of the Week. Eric : Yeah.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. PPC and social ads.

Strategy 99

Strategy Marketing Case Study How To 99

Webbiquity SMM

OCTOBER 8, 2013

” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. How Small Businesses Can Use Social Media at Events by MyBeak Social Media. Re-tweet positive PR and update followers daily during the event. Can social media help shorten b2b sales cycles?

Social Media 207

Social Media ROI B2B Marketing 207

Buffer Social

JUNE 1, 2016

The content is highly technical, as you can see from this sample tweet: Salesforce’s engineering team uses Twitter as well, primarily to share photos and videos from their events. These accounts are usually dedicated to recapping conferences, talks, and other events and sharing design-centric articles.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. B2B Marketing and Social Media. 28 Awesome B2B Social Media Statistics by Social Media B2B.

Research 210

Research Social Media B2B Marketing 210

agora pulse

APRIL 28, 2020

Christian Karasiewicz : The most challenging aspect of being a social media manager is replicating the success from one campaign to the next. Oftentimes, a client will be thrilled with the results, but then expect that same level to be reached on subsequent campaigns. About Christian Karasiewicz. ” Follow Christopher S.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Webbiquity SMM

JANUARY 15, 2013

” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. 5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com. 5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

OCTOBER 5, 2010

Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. Twitter Facts, Figures & Stats.

Tools 207

Tools Twitter Tips Statistics 207

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. You can create really targeted streams of content for, like I said earlier, campaigns around topics for specific verticals or audience segments. So what does it really do? It’s pretty awesome.

Marketing 60

Marketing Content eBook Joomla 60

Rebekah Radice

SEPTEMBER 4, 2016

48% of B2B decision makers won’t respond to sales professionals who don’t personalize their messages. According to Hubspot , these posts get a lot more engagement. Share timely content about an news event or trending topic that your audience is interested in. (@SueBZimmerman) September 2, 2016. Then tweet them.

Engagement 97

Engagement Twitter Hashtag Travel 97

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Every year, I can only read so many articles. Good thing he proposes how to fix them also!

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MARCH 1, 2012

Eric: We’re a B2B software company. If anyone’s ever heard of a company called HubSpot , a little small company called HubSpot, Chad is one of the partners, one of the biggest partners for HubSpot, and his company takes those solutions and helps people do search and social and leads and all that stuff.

Social Media 140

Social Media Hubspot Software Hosting 140

Rebekah Radice

SEPTEMBER 4, 2016

48% of B2B decision makers won’t respond to sales professionals who don’t personalize their messages. According to Hubspot , these posts get a lot more engagement. Share timely content about an news event or trending topic that your audience is interested in. (@SueBZimmerman) September 2, 2016. Then tweet them.

Engagement 60

Engagement Twitter Hashtag Travel 60

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. The more we can enable you to get more content out there, to tell a better story and really create what we call, the term we use is content-enabled campaigns. So we wind up. Jay: Great.

Content 102

Content How To B2B Questions 102

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

FEBRUARY 9, 2012

So I think we’re actually seeing a return, in some ways, to live television and live events rather than a flee from them. ” Jay: You saw what Kip from HubSpot did. B2B teams tend to be more spread out. Very classic B2B. It’s not like you need to avoid it simply because it’s B2B. Scott: Yeah.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

So I think we’re actually seeing a return, in some ways, to live television and live events rather than a flee from them. ” Jay: You saw what Kip from HubSpot did. B2B teams tend to be more spread out. Very classic B2B. It’s not like you need to avoid it simply because it’s B2B. Scott: Yeah.

Company 112

Company Retail iPad Google 112

Techipedia: Tamar Weinberg

MARCH 24, 2010

Dharmesh Shah Dharmesh Shah is the founder and CTO of HubSpot , a software company that focuses on Internet Marketing. B2B Lead Generation Strategies September 13, 2010 at 2:06 pm { 155 comments… read them below or add one } Tim Ho March 24, 2010 at 10:20 am Very valuable article! Dharmesh also blogs at OnStartups.com.

Influencer 278

Influencer How To Press Release Blogger 278

Writtent Blog

FEBRUARY 20, 2014

Major brands have been using their real-life employees to recruit and market for decades, an idea we famously saw with IBM’s “I am an IBM-er” campaign: image credit: IBM. In-Person Events. Really, the sky is the limit when it comes to professional guide ideas for B2B content marketing. Event-Specific Content.

Content 104

Content Marketing Screencast Tumblr 104