Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. That’s a content distribution opportunity that B2B marketers should not overlook. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. White papers. This includes all the indirect content creation and personal branding work that draws attention to the thought leadership of the agency. Same with MLT Creative.

Content 129

Content Marketing Cost Metrics 129

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. They can then determine ROI based on redemption rates and over customary store sales and average ticket.

ROI 138

ROI Social Media Social CRM Survey 138

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Why Employee Advocacy Matters for B2B. Brand Amplification.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

APRIL 7, 2022

How can you take an individual completely unfamiliar with your brand and turn them into a paying customer? Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Step 1: Brand Awareness.

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Buffer Social

NOVEMBER 30, 2016

This huge resource of free, self-paced social media classes will cover best-practices and top strategies used by the world’s largest brands. How power is shifting from companies and brands to consumers. PPC for lead generation and B2B. PPC for lead generation and B2B. Branding and PR outreach. A/B testing.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

JUNE 25, 2014

If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely list videos you’ve shared from these brands. Unlike a white paper or eBook, video assets make people feel. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral.

Video 166

Video Marketing B2B eBook 166

Rebekah Radice

JANUARY 9, 2017

Think about it this way… The trust your fans and followers feel toward your content translates into trust for your brand and product. Heighten Brand Awareness. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. Heighten Brand Visibility.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. link] [link] Rob van Alphen RT @jaybaer: Do brand influencers hang out on Facebook, or Twitter? What would you do? link] [link] B.R.S.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

OCTOBER 22, 2013

Our clients typically look at a variety of metrics that great content can drive. These metrics fall into short and long-term categories. Growth in branded keyword volume from organic search. These projects are just parts of an integrated, longer term content initiative aimed at brand exposure and growth.

Strategy 150

Strategy BuzzStream Content Brands 150

Rebekah Radice

JANUARY 9, 2017

Think about it this way… The trust your fans and followers feel toward your content translates into trust for your brand and product. Heighten Brand Awareness. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. Heighten Brand Visibility.

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. That’s the brand engagement holy grail that we’re all seeking. Can those results be tied back directly to sales, and therefore ROI?

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this. Here are all our white papers. So what does it really do? It’s pretty awesome.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. They are overwhelmed with brand pitches. Or to accurately measure their results.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. What types of content are most valuable to my sales prospects?

Content 223

Content Tips Marketing B2B 223

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Metrics like aggregate daily comments and likes per page and per post, and things like that. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Metrics like aggregate daily comments and likes per page and per post, and things like that. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Sprout Social

APRIL 25, 2022

The truth is, Instagram is a B2B goldmine. It can help distinguish your brand, build your audience and promote customer loyalty. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Why should B2B brands be on Instagram?

B2B 123

B2B Instagram How To Marketing 123

Convince & Convert

MARCH 23, 2010

Remember that EVERY page on your blog could be the “home&# page, so it’s imperative that your branding remain consistent, that you use a tagline to explain what your blog is about, and that you use state indicators to cue visitors as to where they are in the site structure. All rights reserved.

Social Media 119

Social Media Strategy Consultant RSS 119

Webbiquity SMM

NOVEMBER 6, 2013

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. And given that more than 90% of b2b buyers use online sources in their buying decisions, it’s vital to maximize web presence.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. B2B Marketing Insider ). e-Strategy Trends ).

Statistics 226

Statistics Social Media B2B Journal 226

Rebekah Radice

MAY 24, 2017

Build trust which translates into trust for your brand and product. White papers. And 73% of B2B marketers say video positively impacts marketing ROI. The important thing here is that you understand your own metrics. Grab a copy of my brand new book! Blog content. Vlogs (video blogs). Social bookmarking.

Social Media 148

Social Media How To Analytics Types 148

Writtent Blog

JANUARY 10, 2024

35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. In other words, if you’ve consumed branded content in the last week, there’s a pretty good chance it was the result of content outsourcing.

Content 40

Content eBook SEO Guidelines 40

Rebekah Radice

MAY 24, 2017

Build trust which translates into trust for your brand and product. White papers. And 73% of B2B marketers say video positively impacts marketing ROI. The important thing here is that you understand your own metrics. Grab a copy of my brand new book! Blog content. Vlogs (video blogs). Social bookmarking.

Social Media 60

Social Media How To Analytics Types 60

agora pulse

AUGUST 19, 2020

But what are they and which one is best for your brand? In this article, we’re looking at the latest stats, techniques, and the brands making it happen. Choosing your strategy will depend on your own social media KPIs and these will be unique to each brand. That makes your brand aspirational and highly desirable to customers.

Curation 130

Curation Content Curata Flipboard 130

Webbiquity SMM

NOVEMBER 19, 2013

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts.

B2B 199

B2B Marketing Committee Cost 199