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5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Glad you asked.

Data 140
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What brands and BTS can teach you about partnerships and social media marketing

Unmetric

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. To win the Top Social Artist Award in 2017, fans had to vote for BTS by using the hashtag #BTSBBMMAs. It was like any other day, or so we thought. RT TO SPREAD!

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This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

When was the last time you updated your social media bio? That’s why I’ve put together a 4-step process to help you create a bio for every social network. This is All You Need to Write the BEST Social Media Bio. No phony avatars or grainy pics. Are you using hashtags where relevant?

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TikTok marketing: The complete guide for brands in 2022

Sprout Social

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Brands 89
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39 Instagram story ideas to boost engagement for your brand

Sprout Social

In fact, 76% of engaged social media users say it’s important for companies to post about their employees. When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin. Throwback Thursdays have been around since the early days of social media. Include pets.

Instagram 124
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3 Facebook Search Tips You Might Not Know About

agora pulse

Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Market research. Why is this great for marketers? Hashtag research.

Tips 127
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5 Facebook Page Tips for Event Planners and Conference Organisers

Laurel Papworth

What are the 5 main tips for Facebook Page algorithms, hashtags, cover photos, target audiences etc for event managers and conference organisers? More Social Media resources for EventPlanners: [link]. Target Audience: EventProfs with an interest in Social Media and Facebook Page Admins. I’m glad you asked ??.