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How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

For Natalie Labuda of E*TRADE, effective crisis response boils down to three main elements: Authenticity: It’s easy for brands to be reactive and jump into every conversation they see, but Natalie recommends a selective approach. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If

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#SproutChat Calendar: Upcoming Topics for October 2018

Sprout Social

Join us for a thought provoking #SproutChat with our own Product Marketing Specialist, Kim Blight, about ways to get more eyes on your brands content without sacrificing authenticity. This post #SproutChat Calendar: Upcoming Topics for October 2018 originally appeared on Sprout Social. 10/31 – No Chat. Happy Halloween!

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10 YouTube Shorts Examples to Inspire You

Social Media Strategies Summit

That’s a big deal, with 71% of Americans saying they feel they can relate to authentic brands (and are therefore more inclined to support them). So, the more genuine human voices you can get into your YouTube Shorts, the more authentic and trustworthy your content will be. Sign up for one of our upcoming social media conferences.

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#SproutChat Calendar: Upcoming Topics for September 2018

Sprout Social

We’re going to touch on everything from securing interviews and writing tips to different ways to promote that content that are authentic and encourage conversation. Between ad comment moderation, paid promotion and paid reporting, the opportunities to drive authentic connections alongside your organic social strategy is endless.

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#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

During this #SproutChat, we’ll discuss best practices for getting user-generated content that maintains an authentic, insider quality and accurately depicts the many sides of your business. This post #SproutChat Calendar: Upcoming Topics for January 2017 originally appeared on Sprout Social.

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

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SMSsummit Speaker Interview with Xenia Muether of Pink Orange

Social Media Strategies Summit

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic. Please briefly describe the structure of your team.

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