Social Media Strategies Summit

OCTOBER 23, 2019

Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. In the age of booming and widely available MarTech tools, we have access to more data than ever to evaluate the performance of our marketing strategies. Brand Awareness. Let’s talk!

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Influencer Marketing Authentication Hashtag 117

Sprout Social

SEPTEMBER 5, 2018

We’re going to touch on everything from securing interviews and writing tips to different ways to promote that content that are authentic and encourage conversation. 9/12 – Creating Real Connection with Customers with Ciara Klein, Customer Marketing Strategist. Add event to calendar Apple Google Outlook Outlook.com Yahoo.

Upcoming 46

Upcoming Yahoo Case Study Apple 46

Social Media Strategies Summit

JULY 28, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. We are a fully remote and global team of marketing experts! We’ve also recently added a Marketing Intern to our team who is a jack of all trades! Their content always feels authentic and close to the student.

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Education Authentication Team Hubspot 189

Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed. I advise people on transforming sales and marketing teams with a strong focus on digital. What’s the hardest thing about your job?

Education 204

Education Case Study Overview Upcoming 204

Sprout Social

JANUARY 3, 2017

We’ll pull out our crystal ball and talk social media marketing predictions for 2017. Keri currently works in online marketing but has spent several years in international educational travel leading tours for Smithsonian Student Travel. Think live video is going to be the biggest hit? Where will Snapchat go?

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Upcoming Social CRM Tourism Travel 62

Sprout Social

NOVEMBER 1, 2023

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

Campaign 89

Campaign Content Upcoming Authentication 89

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145

Social Media Strategies Summit

NOVEMBER 30, 2022

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations. But your audience isn’t naive.

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Campaign Brands Influencer Collaboration 304

Pixlee

FEBRUARY 11, 2020

With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. At the core, brands on TikTok need to be authentic, approachable, and willing to test boundaries to gain the respect of this new audience. Authenticity and originality are key. But is the app really built for brands?

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Strategy Brands Marketing Authentication 66

Buffer Social

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. ” That doesn’t mean Jack won’t be on Twitter at all, the marketer tweeted that he plans to use Twitter differently moving forward.

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Small Business Social Media Strategy Authentication 113

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media 109

Social Media Marketing Upcoming Team 109

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

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Brands How To Authentication Collaboration 113

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

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Metrics Influencer Campaign CPA 52

Ignite Social Media

JUNE 17, 2021

It’s always great to start with existing marketing assets. Have an upcoming photoshoot scheduled? The possibilities really are endless but building a robust content library will help you have the best assets at hand and understand where you may have gaps. They may not be fit for social as-is, but we’ll get to that.

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Social Media Content Guidelines Library 176

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7 presidential elections 4.

Small Business 94

Small Business Newsletter Marketing Survey 94

Likeable

OCTOBER 14, 2020

Yet how many brands have detailed contingency plans for the various outcomes of the upcoming election? Given how politically timid most brands are, to simply make the mild statement “Black Lives Matter” was cause for celebration for many marketers. Be authentically you, as you hopefully were before and will be in the future.

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Brands Marketing Message Boards Advertising 127

Ignite Social Media

FEBRUARY 1, 2022

Cliché or not, there is something valuable in utilizing the change of a calendar year to take a step back, evaluate, and set goals for the upcoming year. There are dedicated social teams whose expertise involves thoughtful, authentic engagement ( hello, hi, here we are ), even if it is responding to complaints.

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Social Media UGC Trends Organization 196

The Realtime Report

MAY 2, 2017

A Sharper Focus: Modern Marketing Tips For Niche Businesses By Mia Walton. Digital marketing requires different approaches based upon a number of factors. For those businesses that rely upon conquering a certain niche for success, marketing can be difficult. Combine Online and Offline Marketing.

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Tips Affiliate marketing Marketing Education 110

agora pulse

FEBRUARY 11, 2020

The end result is the platform-wide creation of video memes and creative marketing content. . Reels could give you the chance to get your face and channel featured in the Explore section under the upcoming “Top Reels” tab. What Reels May Mean for Marketers in the Future. And in This Corner, We Have Reels. In Conclusion.

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Instagram Meme Upcoming Authentication 146

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

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Influencer Campaign Marketing Fashion 100

The Realtime Report

MAY 13, 2020

David has achieved this ranking milestone despite the fact that celebrities like Kim Kardashian and Justin Bieber have more followers, but David’s content style and posting tactics spiked his audience reach and engagement to increase his valuation, which, like the stock market, changes daily for all social media influencers.

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Influencer Upcoming Analytics Authentication 127

Pixlee

AUGUST 17, 2020

Embrace Diversity and Authenticity. Built on the concept of community, social media is often a powerful avenue for brands to convey their values regarding diversity and authenticity. million Instagram followers by highlighting diverse and authentic user-generated content from their most passionate customer.

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Social Media Authentication UGC Communities 96

Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. It filled a need at a time when everyone was just starting to take influencer marketing seriously.

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Influencer Newsletter Upcoming Campaign 131

Social Media Strategies Summit

APRIL 22, 2019

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. In 2018, marketers produced more social ads than ever before and increased their budgets by 32%.

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Trends Social Media Instagram Influencer 142

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Create authentic relationships with prospects. Personalize sales pitches and provide added value.

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Tips Authentication LinkedIn Groups 131

Buffer Social

JULY 3, 2023

Eschewing the traditional social media playbook of curated and polished content, Fashivly has adopted an agile, in-the-moment approach to creating content, prioritizing authenticity and spontaneity. Authenticity and spontaneity. Fashivly isn’t struggling, though, thanks to CEO Ashlyn Greer ’s approach to social media.

Brands 86

Brands Fashion How To Authentication 86

Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. Yes, there are marketing tactics to drive meaningful traffic.

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Reddit Strategy Marketing Authentication 65

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Some social media management tools will also offer visual content calendars that allow you to visualize your upcoming campaigns. Integration with your key social channels. Key Takeaways.

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B2B Social Media Management Metrics Social Media 131

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

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Content iPhone Sports Remix 130

Keyhole.co

SEPTEMBER 12, 2023

In the past few years, TikTok has transformed from a fun and quick video-sharing app to a potent marketing platform. From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. Boasting a global user base of 1.7

Tips 52

Tips How To Hashtag Authentication 52

Social Media Strategies Summit

OCTOBER 14, 2021

COVID-19 forced marketers to be highly flexible. According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. Going forward, social media marketers will need to be more agile than ever before. Authenticity has been a big focus for NASDAQ.

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Authentication Brands Team Issues 222

Sprout Social

NOVEMBER 17, 2022

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. The Side Chik is the first new menu item since rapper 2 Chainz became Krystal’s head of creative marketing. Promote an upcoming event. Get your audience pumped up for an upcoming event.

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Types Instagram Brands Collaboration 116

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ? 13 social media experts share their biggest piece of marketing advice. Let’s dive in!

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Social Media Marketing Curata Influencer 110

Social Media Strategies Summit

MARCH 11, 2019

Lauren Brommer is an experienced digital marketer with a passion for social media. At the upcoming Social Media Strategies Summit in Anaheim, you’ll be sharing the story of how you consolidated over 400 of Cisco’s social media accounts into 100 – a huge project! Social media is changing daily.

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Project Exercises Upcoming B2B 100

Hootsuite

JULY 21, 2021

Influencers can help you to reach a wider audience than if you were only marketing your business on your own. Make sure their followers are authentic. To know if an Instagram influencer’s followers are authentic, take a look at their comments and interactions. Your campaign idea. Try it free today. . Get Started.

Influencer 135

Influencer Instagram How To Fashion 135

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). On the consumer side, one of the best examples of successful hashtag marketing is the famous watch brand, Daniel Wellington.

Brands 159

Brands Airlines Hashtag Influencer 159

Convince & Convert

OCTOBER 23, 2014

Which is precisely why Swift has turned to Instagram to tell the story of her upcoming 1989 album in a clever way – a 13-day visual countdown. PR, marketing, web, customer care) are aligned on the same announcement timeline and flow. The Best Marketing Is Personal. We as marketers can take a page from Taylor Swift’s playbook.

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Campaign Instagram Case Study Upcoming 166