Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Why is short-form video so popular? In one word: convenience.

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Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. And Instagram is no exception.

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Instagram Video Brands Compete 141

Buffer Social

JANUARY 22, 2024

The era of authenticity and personalization The demand for authenticity and personalized connections reshapes content creation, focusing on genuine interactions and niche communities. However, in 2024, Annie-Mai predicts there will be a noticeable shift towards more original and longer video content.

Social Media 101

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The Realtime Report

FEBRUARY 16, 2017

Welcome To The Video Generation By Jason Katz. Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. “Cisco estimating that by 2018, 79% of all global internet traffic will be video.” Influencer Video Roadmap.

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Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

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Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity.

Social Media 106

Social Media Strategy Exercises Retail 106

Pam Moore

APRIL 15, 2020

Brands must find ways to consistently connect with customers and key audiences in authentic and human ways. They must speak, engage, and connect as humans, not digital social robots. It's easy to post links to your blogs, website, YouTube videos, latest sales and promotions all day. Brave marketers know people buy from people.

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Ignite Social Media

JANUARY 11, 2021

Whenever you go to do literally anything in Word, Clippy will pop up and force you to watch a video of Bill Gates getting pranked. Goodreads , attempting to get ahead of the stories curve, will add a new feature called “Novels” with a minimum video length requirement of four hours. Competition Between Major Social Networks Heats Up: 4.

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Social Media MySpace Sample Samples 159

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Authenticity matters here, so let your hair down! Key Takeaways. What is TikTok?

Marketing 217

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Pam Moore

SEPTEMBER 20, 2020

With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity. Your network is your net worth. It's not enough to only gain attention.

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Buffer Social

JANUARY 23, 2024

Be authentic and helpful I’ve often seen people talk about how different Threads feels different to other social media platforms. Lean into text and photo posts On almost every social network, video tends to generate the most reach and engagement (check out our guide to the best content for each platform for more on this).

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Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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Buffer Social

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. And then, some videos have like 1,000s of views, and we didn't realize it.”

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Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Types 145

Types Social Media Microblogging Overview 145

Hootsuite

NOVEMBER 28, 2019

Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Facebook Live videos also get six times more interactions than regular Facebook videos. Facebook Live video ideas. Add a description of your video.

Video 145

Video Facebook Notification API 145

Pam Moore

MAY 30, 2018

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. They are tired of landing pages, sales funnels, videos, podcasts, blog posts, and email newsletters that over promise and under deliver.

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Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! Let's DO this! No worries.

Training 167

Training Communities Social Media Real Estate 167

Sprout Social

SEPTEMBER 30, 2022

Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. With this strategy, salespeople use social listening to learn what their target audience is talking about online. Social networks are one of the main places where information is exchanged.

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Pam Moore

MAY 27, 2019

Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Shorten the sales cycle because you establish trust and an authentic relationship faster?

Data 106

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Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. Be authentically you.

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Pam Moore

JUNE 5, 2018

Without our content in the form of images, videos, audio and text, they would have nothing. The always on, always connected, always social and noisy, digital world of today presents tremendous opportunities for businesses small and large to achieve local, national and even global attention and brand awareness. If not, you should be!

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Social Media Strategies Summit

NOVEMBER 7, 2018

Social media platform your brand should check out: Houseparty. Houseparty is a live group video chat platform that allows you to connect with contacts saved in your phone via group video chat. It’s similar to other video apps like Google Hangouts, but the big differentiator is that you don’t have to request to join a chat.

Platform 271

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Social Media Strategies Summit

FEBRUARY 27, 2020

. #1 Ephemeral content disrupts social video. Video has been a trend for years now, and there is no denying its importance. In fact, this year, video is expected to make up 82% of all internet traffic. Despite this compelling number, brands have been a bit slow to embrace video as a medium. Source: TikTok.

Trends 182

Trends Social Media Instagram Platform 182

Pam Moore

MARCH 31, 2017

Most are filled with mass amounts of random videos and rants by people who understand social media but either don’t know how or have not taken the time to develop training that can be easily understood and digested by those new to social media. Do you have social media problems? . More questions than answers?

Training 165

Training Social Media Brands Small Business 165

Sprout Social

JULY 12, 2022

Essentially, it lets the platform know that you or your brand are a prominent, well-known name, and your account needs to be authenticated to keep copycats from scamming followers. Authenticity and trustworthiness. Similarly, when consumers see that blue check, they’re automatically aware of your brand’s authenticity.

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Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Live Video. Video content has been dominating the web for years, and its popularity continues to grow as broadband and cellular network speeds increase.

Trends 166

Trends Marketing Influencer B2B 166

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Just beware crossing the line into clickbait territory, and stay authentic to your brand voice. Or engage in a meaningful way?”

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Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way. They got excited.

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Video Flash Mob YouTube MySpace 236

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It has popularized short-form vertical videos with a very different tone than other platforms. Does TikTok and the opportunities it provides align with my social media goals?

Questions 106

Questions Banking Insurance HootSuite 106

Sherrilynne Starkie

MAY 28, 2013

The social network has today agreed to add gender-based hate to its list of unacceptable content and has committed to ridding its site of it and is updating its guidelines to training moderators. She died in January after a gang of boys used Facebook to circulated a video of her appearing drunk in a bathroom at a party.

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Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks.

Examples 139

Examples Campaign Tips UGC 139

Pam Moore

SEPTEMBER 3, 2020

Our training academy, Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. How to Subscribe to Social Zoom Factor Podcast . SoundCloud.

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Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

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Sprout Social

APRIL 4, 2023

Their user generated content (UGC) is considered to be much more authentic than brand messaging. With Advocacy by Sprout Social, it’s easy to upload photos, videos and links for your employees to share to their networks. Who is a brand advocate? Clients and customers These are some of your best brand advocates.

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Brands ROI UGC Authentication 122

Pam Moore

MARCH 5, 2019

The one thing that you MUST change is your mindset if you even want a chance at survival in a digital sea of noisy tweets, Instagram stories, live video and stunning visuals. Watch the video below to learn 5 digital mindset shifts marketers MUST make in 2019. The one guarantee you have in the digital landscape today is change.

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Sprout Social

JUNE 29, 2022

There’s something about livestreaming that feels so authentic and unfiltered. Like your regular TikTok videos, you can add filters and effects using LIVE. The biggest difference with LIVE is that the video streams in real-time and can be any length. You can truly be your authentic self and relate to your audience.

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Waxing UnLyrical

APRIL 4, 2019

Bulletin Board Systems (BBSs), finally leading us to modern day social networks. Hubspot recommends creating, “blog posts, instructional videos, how-to guides, and showcasing practical examples from your customers. When you make a video, it’s an advertisement. Engagement. Customer Service.

Community building 197

Community building Communities Hubspot Guidelines 197