Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. You need to have a solid strategy in place, which is where we come in. It’s not going anywhere.

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Strategy Marketing Banking Influencer 91

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Platform 114

Platform Social Media Tumblr Reddit 114

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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UGC Content HootSuite Authentication 145

Pixlee

MARCH 7, 2019

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Often times, your passionate customers and existing social followers can have the same effect. Remember, authenticity is key when selecting influencers. Micro-Influencers for the Win.

Travel 63

Travel Hotels Brands UGC 63

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples).

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Examples Social Media Skills Team 97

Hootsuite

OCTOBER 30, 2023

We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy. What do the results mean?

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Hashtag HootSuite Apple Instagram 107

Pixlee

JULY 30, 2019

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. I work with socially, sustainable and eco-conscious brands. Jen Morilla. Luisa Ruocco.

Travel 66

Travel Influencer Delicious Authentication 66

The Realtime Report

MAY 22, 2023

Social Media Monitoring Monitoring social media is tracking comments about your company, its goods, or its services. Social media marketing tools are necessary for any business to maintain a healthy public image and engage with customers. Invest in a real-time engagement platform today.

Platform 91

Platform Engagement Loyalty API 91

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

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Social Media UGC Adwords Influencer 132

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young.

Influencer 100

Influencer Instagram Brands Fashion 100

Hootsuite

APRIL 18, 2022

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. Presenting: a copy-and-paste-ready list of specific hashtags to use for your fitness Reels, funny Reels, travel Reels, food Reels, and fashion Reels. Travel hashtags for Instagram Reels. travelling.

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Hashtag Instagram HootSuite Travel 141

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. More than 40% of digital shoppers use social media to research new brands and products.

Social Media 145

Social Media HootSuite Template Templates 145

Pixlee

FEBRUARY 8, 2021

Social media helps us connect with friends, family, and even strangers from halfway around the world. However, social media can also breed negativity, which can affect people’s mental health. For some people, affirmation on social media in the form of likes and comments can affect self-esteem.

Social Media 97

Social Media UGC Marketing Communities 97

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Even though the majority of marketers say influencer marketing is vital to their social strategy, only 34% have a dedicated budget for influencer marketing.

ROI 102

ROI Influencer Marketing Survey 102

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Budget Traveling and Hacks. Nomadic Matt.

Travel 66

Travel Influencer Brands Airlines 66

Sprout Social

AUGUST 1, 2019

From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. In turn, they can inform your brand messaging and marketing strategies. They’re necessary to maintain a brand’s image, which directly affects sales.

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Review Strategy Hotels Survey 100

Diva Marketing Blog

JUNE 19, 2016

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel. Enjoy Jay's Story. avid food TV viewers.

Travel 75

Travel Hosting Social Media Influencer 75

Webbiquity SMM

JULY 2, 2019

If you’re using social media as part of your B2B or account-based marketing strategy (and who isn’t these days?), If you want your message to travel around the web, use cats as your mascots. Using Cats Gives Your B2B Marketing More Authenticity. People (even B2B buyers) crave authenticity and newness.

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B2B Meme Marketing Authentication 170

Harp Interactive

NOVEMBER 2, 2009

What are the top five things beginners should know about social media? The question was asked in one of the social media groups that I belong to on LinkedIn: “I’m giving a speech for … and would like to know five hot topics you think. Be authentic. Be authentic. Have a strategy before you start.

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Social Media Flickr Tweetdeck Marketing 264

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! How Brands can Celebrate Juneteenth on Social Media. If not, you’re probably not alone.

Social Media 106

Social Media Brands Creative Commons Education 106

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Waxing UnLyrical

DECEMBER 4, 2018

Online influencers are successful, in large part, because they are genuine about themselves with their audience and they require authenticity in their interaction with brands. Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers.

Influencer 193

Influencer Trends Marketing Real Estate 193

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

JUNE 29, 2023

Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy. What is lo-fi social media content? Lo-fi social media content is personality-driven social media content that has low production value.

Content 108

Content How To ROI Trends 108

Later

JULY 29, 2021

Vancouver-based lifestyle brand Herschel Supply is a pioneer when it comes to good social strategy. In this edition of 5 Minutes With , Hershel Supply’s Brand Experience Manager, Laura Ingham , shares her career journey, the ethos behind Hershel’s social strategy, and the biggest opportunities for growth in 2021.

Brands 66

Brands Travel Instagram Curation 66

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young.

Influencer 61

Influencer Instagram Brands Fashion 61

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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Social Media Strategy Consultant Web 2.0 152

Sprout Social

JUNE 14, 2022

The 2022 Sprout Social Index™ found that while authenticity is the second most important factor for brands’ decisions to work with creators, demographic similarity to their audience ranked last. Hear all about my road trip travels…on one tank of gas on my next #GoToGrandma @zoomerradio 7:30am May 28 pic.twitter.com/ExHMDtEXP8.

Influencer 97

Influencer Authentication Class Travel 97

Sprout Social

DECEMBER 29, 2022

In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. They’re also seeking authentic interactions on their favorite social platforms. Social media is a great way to build and maintain loyalty.

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Reputation Sentiment Loyalty Nielsen 89

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began.

Influencer 188

Influencer Metrics Campaign Survey 188

Pixlee

JULY 28, 2021

Combining UGC with agency or studio content combats these challenges and adds value to your marketing strategy in a variety of ways. Regardless of Agencies: Brands Need a User-Generated Content Strategy. UGC has a number of benefits that make it a valuable addition to your digital marketing strategy.

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UGC Brands Content Authentication 98

The Realtime Report

APRIL 15, 2019

In today’s rapidly evolving social media landscape, content continues to reign supreme. As the social media manager of a video platform, my job obviously involves a LOT of video. I’ve seen extremely successful strategies and some, not so much. Authenticity Over Perfection. By Cindy Marshall.

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Video How To Template Templates 134

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. So, how do you turn these insights into strategies for influencer marketing success ? Build your strategy. As a hijabi woman, she posts many GRWM videos featuring modest fashion, product reviews and travel content.

Influencer 97

Influencer Brands Fashion Review 97

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. According to The Sprout Social Index™ , consumers find short-form videos 2.5x Here are 20 broken down by industry to help you get inspired and improve your video strategy. Use video to carry out a social media contest.

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Types Instagram Brands Collaboration 115

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a lot to love in this post! Engagement with travel influencers fell to 4.5

Influencer 75

Influencer Strategy Marketing Survey 75

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. Instagram is one of the best social platforms for growing a community, promoting your products and driving sales. Looking to optimize your Instagram Stories strategy this year? Source: Statista.com. #15:

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Statistics Social Media Marketing Instagram 67

Hootsuite

AUGUST 10, 2022

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. Scroll for more (time traveler: not that kind of scroll). Wait ‘till you hear about BeReal.)

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How To Marketing Collaboration Influencer 107