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Meta Tests New Process to Authenticate Accounts via Missed Calls

Social Media Today

The process could help social platforms avoid SMS fees for authentication requests.

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Twitter’s Making SMS Two-Factor Authentication a Twitter Blue Exclusive Feature

Social Media Today

Twitter says that scammers have been abusing the current 2FA system.

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. Shortly after, they incorporated Geofilters – something you can’t quite imagine working on any other social media network.

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. Shortly after, they incorporated Geofilters – something you can’t quite imagine working on any other social media network.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Check their Amazon app or social media sites for reviews from other customers. Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous! One way to do this is by doubling down on social media marketing.

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Everything You Need to Know on Real-Time Engagement Platform

The Realtime Report

Social Media Monitoring Monitoring social media is tracking comments about your company, its goods, or its services. Social media marketing tools are necessary for any business to maintain a healthy public image and engage with customers.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. Be authentic.

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