Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

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Social Media Survey Influencer Buy 140

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

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Guidelines Template Templates Social Media 78

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. Here are the total followers on Stanley’s main social media accounts. Instagram: 741.7K Twitter: 10.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically.

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Conversation Brands Authentication Trends 130

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. Why encourage employee brand advocacy on social media in the first place? As the name suggests, it’s all about promoting your brand through your employees’ own social media accounts. But that’s what’s on paper.

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Social Media How To Reputation Analytics 62

agora pulse

JULY 23, 2020

Looking for a social media manager or wanting to become one? These skills for social media managers are practically requirements! Social media managers can be an enormous asset to all businesses, brands, and organizations. But they need one for the overwhelming amount of good a social media manager can do.

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Social Media Management Skills Social Media Campaign 137

The Realtime Report

NOVEMBER 19, 2021

The second year of the COVID-19 pandemic continued to accelerate the popularity of influencer marketing as consumers remained reliant on online shopping and increased their use of social media platforms as an e-commerce platform. As the influencer marketing industry continues to prosper, brands will need to adapt with it.

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Influencer Tips Proposal Authentication 209

BeingOptimist

JANUARY 31, 2022

Social media scams are abundant online and many people fall victim to them daily. Elders, youngsters, tech-savvy people, ordinary users – everybody falls prey to social media scams easily. Here are a few common social media scams you might have come across while using the internet. .

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Social Media Discount iPhone System 72

Kikolani

APRIL 11, 2012

Unfortunately managing your online reputation is everything but an easy task. There are many social media channels where people can spread unbased opinions about others, tag inappropiate photos, and otherwise mess with your reputation. Actively develop your reputation by creating “positive” content.

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Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It’s all about authenticity and relatability.

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Influencer Marketing Collaboration ROI 107

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of a Healthy Social Media Influencer Relationship.

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Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of Great Social Media Influencer Relationships. Social media influencer relationships are also great for not appearing too pushy.

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Influencer Social Media ROI Social Media Management 116

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

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Video Social Media Wireless Marketing 132

Buffer Social

DECEMBER 6, 2021

When you hear that social media can be valuable for hiring, you may think, “Sure, I’ve browsed LinkedIn for potential employees before.” In fact, if you aren’t considering all of your social media channels as possible candidate pools, then you’re probably missing out on some incredible hires.

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Social Media Instagram LinkedIn Reputation 83

Sprout Social

OCTOBER 20, 2020

Your employees can make or break the reputation of your company. Similar to researching a vacation or a restaurant with online reviews, job seekers (in addition to potential customers) look to websites like Glassdoor to inform their decisions. How does that relate to social media? Faster responses influence your story.

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Review Brands Reputation Aggregator 120

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

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Training Communities Social Media Real Estate 167

Pam Moore

MARCH 31, 2017

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

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Training Social Media Brands Small Business 165

Webbiquity SMM

FEBRUARY 10, 2013

Successful online business people must be proactive in cultivating business on their own by creating a positive public image, being authentic and likeable. This is where ORM, or online reputation management , comes in. Reputation companies also works to protect a person’s privation information from being made public.

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Reputation Authentication Privacy Microsoft 182

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

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Platform Social Media Tumblr Reddit 119

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

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Influencer Social Media How To Campaign 104

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks.

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Tips Authentication LinkedIn Groups 133

Sprout Social

OCTOBER 18, 2018

Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers.

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Policies Social Media Guidelines Privacy 111

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route.

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B2B LinkedIn Strategy Brands 130

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers.

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Examples Brands Sentiment Reputation 59

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Either on-site, social media, Google or third-party review aggregators. Review sites?

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Conversation Review Marketing How To 137

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. Social commerce , on the other hand, is the next frontier. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., Brand awareness is the key to unlocking more purchases on social.

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Buy Brands Survey Apparel 143

Sprout Social

JANUARY 12, 2023

When developed with integrity and incorporated into your business’s operations, your brand values provide an essential roadmap for maintaining your public image and brand reputation. Promote Open, Authentic Communication. The following are examples of Sprout’s values on display on social. Sprout’s values include: Care Deeply.

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Brands How To Authentication Exercises 130

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

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Strategy Sentiment Marketing Analysis 129

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

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Tools B2B Sentiment Notification 116

BeingOptimist

APRIL 7, 2023

A few of them are: Due to curiosity: Many Facebook users social media for fun, so just for curiosity, they would like to know who is visiting their profile. How to protect your privacy on Facebook Enable two-factor authentications: Add an extra layer of security by enabling two-factor authentications on Facebook.

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Facebook Privacy iPhone Reputation 75

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. That foundational knowledge is the basis of product design and research.

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Products Team Focus Group Collaboration 92

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Social Media Strategy StumbleUpon Digg 269

Convince & Convert

JANUARY 3, 2024

The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The impact of AI is top of mind for marketers.

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B2B Research Influencer Marketing 142

Ignite Social Media

DECEMBER 14, 2016

When I first heard about brands using Chatbots in marketing, specifically on their social media channels, I was skeptical. Maybe it’s because as a Community Manager- where my entire job is to build communities and facilitate authentic conversations- I was worried about a lack of personal touch becoming the norm.

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Social Media Tips Authentication Communities 60

Pam Moore

SEPTEMBER 11, 2019

Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? Top 3 Reasons CEOs fear Digital Marketing, Social Media and Social Selling.

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Social Media Training Template Templates 60

Keyhole.co

NOVEMBER 2, 2023

Here, we’ve compiled six tips that will help you send an effective outreach email to influencers and subsequently boost your brand reputation. Research your influencers Before you start sending an outreach email to influencers, invest time in thorough influencer research. Delve into the influencer’s content.

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Influencer Tips Collaboration Campaign 52