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Six Reasons to Practice Social Media Authenticity

Spin Sucks

The popularization of social media has created two very different environments. On one hand, social media has produced a world of  vast connectivity. Social media has offered people unconfined opportunities to tap into conversations that were once hidden. Social media has offered more power in the form of selection, engagement, and response.

Six Reasons to Practice Social Media Authenticity

Spin Sucks

The popularization of social media has created two very different environments. On one hand, social media has produced a world of  vast connectivity. Social media has offered people unconfined opportunities to tap into conversations that were once hidden. Social media has offered more power in the form of selection, engagement, and response.

The Age of Authenticity Washing

Geoff Livingston

There have been a couple of recent posts acknowledging the decline of authenticity on the social web. In reality, authenticity as it was preached in the mid 2000s for all intents and purposes is a lost art. Today, we have formulaic gestures, and acts and boasts of authenticity instead of people being people. Authenticity washing is abound. Two x Two Faces by J.D.

How to Create Authentic, Fact-Based, Hype-Free PR

Spin Sucks

Strategic PR programs obviously benefit from the power of social media and instant communications to help build image and reputation. But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong and kill the monster.

How To Gain Value From Social Media Feedback

Mindjumpers

Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent. Read our previous post Social Data Is An Important Key.

The 10 Golden Rules Successful Social Media Managers Live By

Buffer Social

I was a bit nervous before writing this post because there are so many possible  golden rules for social media managers. From golden rules like setting proper  social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post could have taken on a variety of shapes and forms. Let’s go! 1. Communicate. Share.

3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training. In the U.S.,

Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media  and editor of the Communications Overtones blog. Then at the end of February, the organization, in an effort to assess the level of the damage to its reputation, sent out a survey that tested messages rather than looking at a more organic approach to restore trust. Lucky for us, she agreed. Enjoy. Photo by WeNews.

How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques

Techipedia: Tamar Weinberg

As a good friend of mine says, “If you don’t brag with specificity, authenticity and passion, no one will ever know what a true rock star you are.” ” Social media is an ideal platform to carve out a niche and own your territory. This chain reaction is social proof at its best. Social proof, in action! Selling yourself is hard. Translation?

How Human Should Brands Become in Social Media?

Mindjumpers

Tweet Since many people have been talking about how brands should be humanized in this era of social media, I have come to think a bit further on the subject. Before we became involved in social media – or just in the online sphere for that matter – brands were “just” brands. And all of this is especially something that social media has brought into the picture.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

It’s often what happens next that can make, break or save a brand’s reputation. This is important because there are critical lessons here for all of us using social media for business. For those of us who are heavy social media users, it was easy to see how this probably happened. Things move very quickly in the world of social media.

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Five Signs A Social Media Star’s Reputation Is Spin

Spin Sucks

The social business space has made me many lifelong friends. Yet as I move through the social space, I’ve watched a few stars lose sight of the relationships they’ve made. In these few cases, the social media star’s reputation is now spin. True social stars listen more than talk. True social stars live their message. They walk their talk.

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new. Do you want to use social media to communicate with your existing supporter base or grow your base? That was then, this is now.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

It’s often what happens next that can make, break or save a brand’s reputation. This is important because there are critical lessons here for all of us using social media for business. For those of us who are heavy social media users, it was easy to see how this probably happened. Things move very quickly in the world of social media.

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun. Social Media is a Trend Wait, what ?

6 Tools That Help Bloggers Manage and Monitor Their Online Reputation

Kikolani

Unfortunately managing your online reputation is everything but an easy task. There are many social media channels where people can spread unbased opinions about others, tag inappropiate photos, and otherwise mess with your reputation. Actively develop your reputation by creating “positive” content. This is a guest post by Per Schmitz. Me On The Web.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. How should you integrate social media with other marketing tactics like email?

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media. As we’ve mentioned before in our discussion of the optimal content strategy for social media marketing , the first step toward success comes from understanding precisely who your audience is and what they’re all about. But why? Kill ‘em with Content.

Social Media "Pioneers" Tell Why

Diva Marketing Blog

Recently many of my social media conversations seemed to be about the perception that social is a young person’s game. However, many of the people who began exploring social media 7, 8, 9, 10, 12 years ago were 30+ when they/we started working in this industry. Some realized that blogs could shape opinons beyond the influence and gatekeeping of traditional media.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch. Well done!

What’s the right balance of personal and professional in social media?

Janet Fouts

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. If you’re using social media for your business, know this. See, you can’t fake authentic interest. butterfly!!!&#. Ask questions.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? That said, such a broad determination means you can be a social media marketer and not know it.

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. Monitor Social Media Reputation.

The Game Show Guide to Life and Business

Spin Sucks

You can’t manufacture authenticity. News releases, PR campaigns, and social media – got it. I’ve priced my wares attractively and demonstrate how they will change people’s lives. I’m making sales. Today’s guest post if by  Carmelo Bryan. Don’t you hate it when you get shafted on a business transaction? It sucks. But it seems to happen all too often. Shafted.

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It’s Not Too Late to Return the Social to Social Media

Convince & Convert

The social industry should be ashamed of itself: Failed promise. Here’s what I mean: Three years ago, while I was still at salesforce.com, CEO  Marc Benioff  wrote “ The Facebook Imperative.” It was a manifesto that urged enterprises to tap into the power of social media so that employees could more easily collaborate and share information across departments. Failed mission.

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. As we’ve seen  time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. The social media arms race benefits no one.

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8 Ways Businesses Should Use Social Media

Kikolani

Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. There are many free ways to monitor what people are saying about your company through social media, including the following: Google Alerts.

Twitter Etiquette: Outside Voices, Inside Voices and Whispers

Almost Savvy

She seemed authentic to me. As I often write, the beauty of social media is that it is up to each of us to create the type of presence we’d like to have online and to find and connect with those who use the tools in a way which aligns with our own preferences. We had three voices, but the one we heard the most about was our inside voice. Your Outside Voice on Twitter.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Social Media Marketing Tips, Tactics and Guides. s, 50?s,

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Social Media (and Beyond): Small Business.

Mix of Social Media Trends 2011

johnbell.typepad.com

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media.   Is Social Media Killing the Brand Web Site?

No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! No, You Can’t Automate Social Media! Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Kwame.

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. Together, these people have been involved in social media as long as anyone else and discovered tactics to help you get the most out of the services. StumbleUpon is one of the most forgiving social sites. Twice.

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Ensure Your Business Looks Good Online

Webbiquity SMM

Successful online business people must be proactive in cultivating business on their own by creating a positive public image, being authentic and likeable. This is where ORM, or online reputation management , comes in. Reputation companies also works to protect a person’s privation information from being made public. Be Likeable Via Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 5 Step Process for Social Media Success September 15th, 2010 |Written By: Jay Baer | View Comments Tweet Social media makes big companies feel small again, and gives small companies a natural advantage because they are closer to their customers.

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l. You don’t own social networks, you lease them. Video.

Social Media Monitoring Tools Comparison Guide

www.pr2020.com

blogs, forums, social networks) and responding to relevant posts is an effective strategy for organizations looking to: understand brand perception from internal and external audiences, connect with buyer personas , increase visibility online, establish thought leadership , provide value to their online communities and become familiar with how target audiences interact online. What Next?