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Twitter Social Listening Guide 101

Keyhole.co

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. But first- Why do you need a Twitter social listening guide?

Twitter 59
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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Flexible enough to answer the tough questions. Performing research and data analysis to answer tough questions requires data be offered in a flexible format.

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5 ways social media listening increases customer advocacy

Sprout Social

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? This qualitative social data reveals customer sentiments, preferences and experiences. Applying these insights impacts your business strategy in two ways: 1.

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Social media listening examples that will help you unearth better insights

Sprout Social

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you uncover influencers who already love your products to create authentic partnerships.

Examples 121
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113
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Post Performance Report: Brands transforming social customer care

Sprout Social

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 65
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Audience engagement: What it is and tips to improve it

Sprout Social

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Simply ask your audience a question and give them a couple of responses to choose from.