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What’s the appeal of BeReal? Deciphering social media authenticity

Sprout Social

For years, social media has been dominated by aesthetic. These posts are engaging for the viewer but seem to be equally cathartic for the poster. But social media trends shift constantly. BeReal is a social media platform built around spontaneity. Reality can be virtual, augmented or extended.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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An Open Letter to a New Social Media Consultant

Direct Marketing Observations

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. Be authentic. But before you can start selling yourself as a social media consultant. Don’t do that. Be transparent. It takes time.

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6 Ways to Boost Your Content Engagement in 2021

Pixlee

This also shows site visitors a diverse range of customers, so they can more easily identify who they relate to through authentic content. Interactive content like Instagram polls, asking questions in your social media captions, and hosting live streams are great ways to engage with your audience.

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Dos and Don’ts of UGC Curation 2021 

Pixlee

Even if you’re just resharing a customer photo on social media, crediting the original poster is not enough. Because the rules on copyright in social media can get blurry and confusing, it’s always better to be cautious. Most UGC comes from social media, but that doesn’t mean it has to stay there.

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Instagram Automation Tools, Software, and Tips to Do It Right

Hootsuite

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. The key is to only use tools that help you automate and simplify authentic activity on Instagram. Here are some more tips for growing your Instagram audience through authentic engagement. This can be a tricky.

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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. Ben & Jerry’s – Gauging market demand At one time, the beloved ice cream brand spent most of its social media ad budget promoting its products during the summer.