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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Sure, there was some stress—expressed mainly in the form of overworked social media manager memes—but most seemed excited about the novelty and potential of a new platform. Right now, it’s a mobile-only app with a closed API. How can your business sound more authentic online? Threads has generated a lot of discussion since then.

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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities. Use this feature to build and maintain a more engaged and authentic community. Explore this verification process to boost your brand's credibility on Meta platforms.

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Everything Marketers Need to Know About TikTok

Likeable

In 2016, a new video sharing mobile app named Douyin launched in China. Memes : TikTok even has its own meme videos that simply catch on. While the platform is still new, this is mostly a matter of authenticity, which is becoming increasingly more important. Vine was shut down in early 2017, and Musical.ly What is TikTok?

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8 Popular Instagram Trends of 2020 (So Far!)

Later

Instagram Live broadcasts are one of the best ways to connect with your followers in a direct, transparent, and authentic way — especially when real-life get-togethers are impossible. Instagram Trends 2020 #5: Memes are Taking Over. Memes are really popular on Instagram — like really, really popular.

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Using social listening to surface trends to your audience

Sprout Social

On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. This will help you understand what audiences are discussing authentically, and not just what they have to say when they @mention you or use a campaign hashtag.

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity. Before you rush to film a video to participate in whatever sound or meme is going around, consider how it might come across to your audience.

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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Perhaps that’s why humor and meme-centric social presences are so popular among the younger crowd. For example, brands trying to post a months-old meme might be seen as out of touch. Make your advertising more authentic via influencers. Provide a seamless experience for mobile customers.