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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92
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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 109
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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity. Before you rush to film a video to participate in whatever sound or meme is going around, consider how it might come across to your audience.

Video 76
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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Don’t forget that Snapchat is the most popular social network for Gen Z based on social media demographic data. The concept of time-sensitive, ephemeral content that “disappears” is an element of social media that young customers have grown accustomed to. Make your advertising more authentic via influencers.

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Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence

Pam Moore

Personal branding is about so much more than a perfect profile photo on LinkedIn, fancy logo, well rounded professional summary and snazzy content posted to all of the top social networks on a daily basis. How to quickly grow your network and authentically leverage your best connections to grow your brand awareness and trust.

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Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

All you need is a mobile device — and the right steps of course. How to create a mobile Facebook Live video from your business page. Open the Facebook app on your mobile device. How to create a mobile Facebook Live video from your personal profile. Open the Facebook app on your mobile device. Table of contents.

Video 145
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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

Take a listen to the 254th episode of Social Zoom Factor to dive in deeper to the topic of digital and social media engagement to discover and determine how you should be leveraging engagement as a metric to improve your online marketing results. . Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Metrics 60