Oktopost

APRIL 28, 2024

What’s the difference between thought leadership on social media vs. a cold email with similar content? A social media presence builds trust, humanizes you, and establishes your credibility and authenticity. Why is social media for sales a must-have? In fact, 56% of sales reps use social media to find new prospects.

Social Media 83

Social Media Tools B2B Team 83

Waxing UnLyrical

AUGUST 10, 2016

Visual content builds trust & loyalty. Did you know 44% of customers research a product online before they purchase in-store? Research shows that 93% of consumers find user-generated content (UGC) helpful and 85% trust content generated by others more than they trust the content produced by brands. And those details matter.

Content 100

Content UGC Loyalty Hotels 100

Sprout Social

NOVEMBER 11, 2019

In the wake of so many new apps, social features and creative filters, anything that’s considered static or “boring” doesn’t stand much of a chance to a zoomer. Research suggests that much of what makes social media so compelling to Gen Z is a combination of creativity and interactivity. Translation?

Marketing 90

Marketing How To Authentication Discount 90

agora pulse

DECEMBER 23, 2020

You’ll also find out how to tell your story in a way that drives customer engagement and loyalty. Community Building and Customer Research Books. Want to get to know your audience and grow your social media community? One Million Followers: How I Built a Massive Social Following in 30 Days | Brendan Kane.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

JUNE 26, 2023

This technology is often used to identify celebrities, brands and products on social media platforms for targeted advertising and competitive analysis, and to diagnose customer issues. 8 ways to apply AI to the customer experience According to our research, business leaders see vast potential for AI to make their brands more customer-centric.

Sentiment 106

Sentiment Analysis Patterns Price 106

Pam Moore

JUNE 21, 2019

The best thing you can do is educate yourself the best you can and do your research. Chances are finding a resource with the right experience to help your business will save you money and bring a higher return than many of the fly by night social media operations. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Content 113

Content Marketing Loyalty Findability 113

Hootsuite

DECEMBER 12, 2023

Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. And, people judge content posted by an employee as three times more authentic than if it would’ve been posted on the company’s social media profile. Share your authentic business beliefs.

Social Media 119

Social Media Strategy HootSuite Sentiment 119

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. Social media is key for successful businesses. The best advice?

Social Media 109

Social Media Survey Advertising Review 109

The Realtime Report

FEBRUARY 16, 2017

Content and social networks are the new currency. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. – How to establish a research protocol to effectively evaluate influencer marketing?

Video 131

Video Retail Influencer YouTube 131

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Source: KPMG How do you accomplish this?

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

MARCH 8, 2019

And while it’s no secret that people love to watch videos, but the degree to which consumers use videos for product research is staggering. Monitoring your comment section and notifications can actually help you breed brand loyalty. Showing your viewers some love for them giving you their undivided attention is the least you can do.

Reddit 100

Reddit Tumblr YouTube Review 100

Social Media Strategies Summit

SEPTEMBER 26, 2023

Example If you check out MarketBeat , you’ll see that the brand’s primary objective is to sell a suite of research tools for investors. Research shows that consumers make purchasing decisions based on rational and emotional factors. Know what formats work best for your social network of choice.

Social Media 130

Social Media Brands Content UGC 130

Social Media Strategies Summit

AUGUST 26, 2022

You may explore and follow current trends, and you may even do competitor research and do your best to cover the same subjects they do. Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. It’s also not a bad idea to research your competitors.

Loyalty 208

Loyalty Software Publishing Products 208

Diva Marketing Blog

OCTOBER 21, 2010

What do people do on social networks and blogs? Social (media customer) service" and the "social customer" are impacting how business is being conducted and will be conducted. social service.". What are your expectations of "social service?". Social Service comes down to one thing: treat me like a person.

Industry 89

Industry Social Media Loyalty Resources 89

Later

SEPTEMBER 12, 2019

UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. .

UGC 60

UGC Content Instagram Hashtag 60

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Hootsuite

MAY 26, 2021

Social selling is not just about adding new contacts to your list. When you do that, you’re more likely to build trust and loyalty. For example, natural skin-care company SoKind is using basic social selling principles in this Facebook post. Authenticity builds trust — and that, in turn, can become customer loyalty.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Webbiquity SMM

JUNE 26, 2019

Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Research consistently finds the top two objectives for B2B marketers are generating more leads and increasing brand awareness. Social networks are not a broadcast channel.

Social Media 196

Social Media Marketing B2B Loyalty 196

Hootsuite

DECEMBER 10, 2019

This gave us multiple perspectives on the social trends that matter most in the year ahead. Finally, we pored through the latest data from respected research organizations, like: Deloitte. But the future of social media is not going to be completely private. While TikTok is new, its role in the social media landscape is not.

Trends 145

Trends Social Media CPA Sports 145

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

JUNE 27, 2022

Because TikTok is wildly embracing things that aren’t traditionally or mainstream cool—so long as it comes across as authentic. Call it research.). Authenticity rules on TikTok. In this way, TikTok actually serves B2B businesses (and other not-obviously-exciting-brands) better than other social networks.

B2B 106

B2B Trends Authentication Film 106

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. hours each month.

Strategy 106

Strategy Brands Facebook How To 106

Hootsuite

APRIL 28, 2020

It’s now the sixth largest social network in the world, surpassing Snapchat, Twitter and Pinterest. Customer research and insights can help here. Be authentic. When you reuse it with permission, you build relationships and loyalty. important; } blockquote.tiktok-embed:after { content: none !important; important; }.

Video 145

Video Engagement Hashtag Influencer 145

Webbiquity SMM

SEPTEMBER 12, 2011

Is Social Media Really Living Up to Expectations? Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Social Media and SEO. Indeed it is.

Social Media 266

Social Media Trendrr SM2 Alterian 266

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? It builds brand loyalty like a gym membership. (I'm Smart, optimized content.

Content 123

Content Marketing Consultant Social Media 123

agora pulse

OCTOBER 1, 2019

Customers now are doing more research than ever before, especially this time of year. In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. Now, if you’re a savvy marketer, you’ll also plan to maximize all your social networks to increase their turnover.

Social Media 135

Social Media Small Business Campaign How To 135

agora pulse

OCTOBER 1, 2019

Customers now are doing more research than ever before, especially this time of year. In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. Now, if you’re a savvy marketer, you’ll also plan to maximize all your social networks to increase their turnover.

Social Media 135

Social Media Small Business Campaign How To 135

Buffer Social

JUNE 6, 2018

This report by Sprout Social also suggests that using social media is now the top choice for people seeking customer service. According to research commissioned by Twitter in 2016 , 71% of their users expect a response within an hour. Social media engagement increases loyalty and generates word of mouth.

Social Media 111

Social Media Engagement Marketing How To 111

Hootsuite

SEPTEMBER 24, 2019

A little preliminary research can help you figure out who you can best reach using Instagram. Regrams and UGC: User-generated content is by nature authentic and compelling. In our post on the best caption length for every social network, we recommend the following Instagram caption lengths: Organic posts: 138–150 characters.

Instagram 112

Instagram Tips Marketing Hashtag 112

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Buffer Social

AUGUST 10, 2016

Eighty-seven percent of Millennials say they appreciate it when companies make it clear what values they stand for, and 81 percent say companies that invest in their communities deserve loyalty. Values are how we build our identities, what we trade on social networks, and why communicate with each other. . Stand out online.

Marketing 40

Marketing Authentication Campaign Sports 40

Sprout Social

NOVEMBER 15, 2023

At the same time, social is becoming more complex. Brands need to factor in how quickly social is fragmenting and morphing across emerging platforms and evolving consumer preferences. Younger generations , in particular, bring any and all issues to brands on social, assuming they’ll be met with swift and authentic interactions.

Social Media Management 108

Social Media Management Social Media Team Klout 108

Hootsuite

DECEMBER 2, 2019

Research the competition. How are your competitors using social media? Head to the business section of most social networks and you’ll find useful case studies. Create a social media calendar. We’ve compiled demographics information for all of the major social networks. Post great content.

Small Business 145

Small Business Social Media Tips How To 145

Viper Chill

APRIL 26, 2010

Research other fan pages to see what those Facebook users are not getting elsewhere and give it to them. Encourage interaction as you grow the network and give them a reason to share your updates on and off Facebook. We think we’re being overwhelmed by social networking sites.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

JUNE 6, 2011

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Twitter 202

Twitter B2B Crowdsourcing Consultant 202

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Brands need to stop viewing crowdsourcing and open innovation strategies as ‘giving up creative control’ and rather understand what this really is – co-created market research that is more accurate. What is the next generation of crowdsourcing?

Crowdsourcing 120

Crowdsourcing Social Media Strategy Construction 120