Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

Sentiment 104

Sentiment Analysis Patterns Price 104

Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Keyhole.co

FEBRUARY 8, 2024

Aim for above the industry average (typically 5–10%). Track replies, mentions, and questions to understand authentic audience participation. Brand sentiment analysis delves deeper, uncovering the emotional tone of audience interactions and revealing whether influencers are building positive brand perceptions.

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

DECEMBER 29, 2022

They’re also seeking authentic interactions on their favorite social platforms. Maintaining customer loyalty. Social media is a great way to build and maintain loyalty. Social media is authentic and mostly unfiltered, making it ripe with opportunities for success or misstep. If sentiment is trending up or down.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. This form of authentic content enhances customer trust in a brand because it comes from real customers and is perceived as unbiased. Keyhole helps brands learn their impact online.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

FEBRUARY 7, 2023

Employees are empowered to post authentically, while feeling confident they’re staying on-brand. Your C-suite pitch: Across industries, organic social performance has taken a hit. Empowering your employees to share meaningful content positions them as thought leaders in your industry, helping them generate new business opportunities.

Buy 93

Buy Curation Statistics Survey 93

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Their user generated content (UGC) is considered to be much more authentic than brand messaging. One way is through brand advocacy. Who is a brand advocate?

Brands 128

Brands ROI UGC Authentication 128

Keyhole.co

MARCH 30, 2023

This helps to improve customer satisfaction and loyalty. Tip: If you notice a lock symbol next to that, you must authenticate your profile on Keyhole. You can go for the authentication process by clicking the Authenticate button below your profile name in the account dashboard. You’ll see posts that have mentioned you.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. Instead of feeling salesy, content feels more authentic and organic. Take advantage of people’s sentiments for small businesses by being approachable, helpful, and personable. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 127

Review Brands How To Analysis 127

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. In essence, social listening is all about extracting answers to key questions about your industry and using this to define how you will create content for lead generation.

Social Media 62

Social Media B2B Sentiment How To 62

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Naturally, positive comments are a win.

Engagement 90

Engagement How To Metrics Loyalty 90

Keyhole.co

MARCH 26, 2024

The brand has numerous tie-ups with brands from diverse industries and realms. This video is a great ad for LEGO, but the semi-scripting quality and the authentic note of encouraging young girls land well with audiences. LEGO knows how to keep its strong foothold in the realms of construction toys and public sentiment.

Construction 52

Construction Social Media Strategy Collaboration 52

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. And to crowdsource sentiment on your brand. Organic posts help to build your awareness, follower loyalty, and brand personality. It makes their recommendations authentic, and their followers are more likely to have a shared interest.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

SEPTEMBER 22, 2021

87% of brands use UGC for authentic (and free) content. Aim to understand your customer’s needs, habits, and sentiments to incorporate them in your social media strategies effectively. Use social sentiment data to determine potential holes in your customer service strategy. Design a Powerful Influencer Marketing Campaign.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

87% of brands use UGC for authentic (and free) content. Aim to understand your customer’s needs, habits, and sentiments to incorporate them in your social media strategies effectively. Use social sentiment data to determine potential holes in your customer service strategy. Design a Powerful Influencer Marketing Campaign.

Data 52

Data Social Media UGC Sentiment 52

agora pulse

SEPTEMBER 21, 2019

And influencer marketing works for almost all industries. Consumers are craving authenticity and many influencer strategies need some refining. There’s also much talk around regulating the influencer industry. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Source: Content Authority.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

And influencer marketing works for almost all industries. Consumers are craving authenticity and many influencer strategies need some refining. There’s also much talk around regulating the influencer industry. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Source: Content Authority.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Likeable

OCTOBER 9, 2018

In its 15th year, Advertising Week continues to serve as a useful way to take the pulse of the current state of the advertising industry (and guess about its future). Authenticity matters now more than ever. Being authentic, connecting with people, and having fun along the way,” says Chief Concept & Marketing Officer Kurt Kane.

Advertising 59

Advertising Authentication Influencer Sentiment 59

agora pulse

JANUARY 3, 2020

” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. positive sentiment around the conversation. Identify the hashtags most associated with your industry. Research top industry bloggers. Top tips for brands: Don’t brag or use boastful language.

Twitter 129

Twitter Tips Influencer Hashtag 129

Pixlee

JANUARY 18, 2022

This concept explains why businesses around the world are prioritizing customer service and CRM programs to promote loyalty and keep customers satisfied. Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates.

Brands 52

Brands UGC How To Apparel 52

Sprout Social

APRIL 21, 2020

Lean into authenticity and empathy, and remind your audience that your relationships on social are more than just transactional. Showing your audience that you care about their opinions and circumstances goes a long way in building trust and loyalty. Listening can also help your brand stay a step ahead of a brewing crisis.

How To 124

How To Social Media Management Metrics Team 124

Sprout Social

MAY 18, 2020

That sentiment is what our Sprout Sessions event series is all about. Understanding how people feel about your product, service or industry allows you to stay ahead of trends and give your audiences what they need before they have to ask for it. Tap the authenticity of live video. Don’t ask: “how do we talk about this?”

Marketing 101

Marketing Skills Data Team 101

Sprout Social

MARCH 8, 2019

What’s got your industry buzzing? Keep a closer eye on your industry (and competition). Discussions about your brand and industry at large are happening far beyond the realms of the Twitterverse. Reddit and Quora, in particular, are prime places to learn about industry trends and businesses related to your business’ niche.

Reddit 99

Reddit Tumblr YouTube Review 99

Sprout Social

OCTOBER 22, 2018

Linkedin’s CEO, Jeff Weiner, is just one of several CEOs who embodies the type of authentic, transparent communication consumers and employees are calling for. Often, people just want more access to CEOs, and that can be as simple as sharing pictures on their personal accounts from a company outing or attendance at an industry event.

Reputation 74

Reputation Industry Aggregator Research 74

Hootsuite

JUNE 29, 2023

View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive. You don’t necessarily have to sit back and accept public sentiment. Track your social sentiment Okay, so you know people are talking about you.

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

FEBRUARY 21, 2024

What is a Net Promoter Score Net Promoter Score measures customer loyalty by gauging whether or not a customer would refer your business to a friend or colleague. It measures the overall sentiment that a customer feels towards your brand, rather than focusing on a specific purchase.

Survey 88

Survey Loyalty Data Aggregator 88

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Industry trends Markets change quickly as a result of new trends. It is a flexible toolset that can empower people and organizations in a variety of positions and industries: 1.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

SEPTEMBER 25, 2023

Today, securing their loyalty isn’t a matter of keeping their attention. It builds brand reputation According to our most recent social media industry report , building brand reputation and loyalty is the top priority for marketers across industries, with 66% of businesses prioritizing it in today’s economic environment.

Strategy 114

Strategy How To Team Reputation 114

Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Why brand authenticity matters on social media.

Authentication 96

Authentication Brands How To Team 96

Sprout Social

JUNE 20, 2023

As industries involve and trends emerge, so do the expectations of your customer. Well, that and how you position yourself within your industry. This market includes your customers, competitors and industry at large. But how you position your brand is largely influenced by competitors and industry trends.

Brands 93

Brands How To Sentiment Social Media Management 93

Techipedia: Tamar Weinberg

MARCH 12, 2009

If you are not tapping into the online message boards for your own industry or niche, you’re not doing a thorough job at monitoring the successes or failures of your product. They, too, should consider instituting a loyalty program that positively reinforces really good feedback about their own products and services.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

FEBRUARY 13, 2023

These insights empower you to create a better experience with your brand , which increases customer loyalty, retention and evangelism. You can track their purchasing behavior (order history, average order value, usage) and source attitudinal data ( voice of customer , sentiment and psychographics).

Data 107

Data Social Media Tips Metrics 107