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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Find opportunities for authentic engagement. Get in early on trending topics. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. trillion historical conversations going back to 2010 to help brands track trends online.

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

More importantly, it requires understanding the latest trends, especially considering a super-short trend cycle and an even shorter audience attention span. Implement Social Selling Social selling is one of the social media trends you must embrace in 2024 — especially if you run an e-commerce business. Source: twitch.tv

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio. Tell us in the comments!

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Top B2B Brands on Social Media

Social Media Strategies Summit

1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers. In turn, marketers identify Hubspot as a go-to source for this valuable information. #2

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SMSsummit Speaker Interview with Xenia Muether of Pink Orange

Social Media Strategies Summit

At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic. As much fun as it is, keeping up to date with the changes to education and Digital Marketing trends, strategies, and techniques too can be challenging. This question is easy!

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Image credit: HubSpot. Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous! Use a comparison tool on their phone to find the lowest price. Order the product on their home laptop.

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Why Brands Should Invest in a TikTok Strategy

Pixlee

Brands have to be alert to a myriad of new trends popping up every day. With a growing user base and consistent trends for brands to hop on, we say yes. Trend-based videos (dances, hashtag challenges, etc.). They are looking for more authenticity, purpose, and transparency. Why Invest in TikTok Marketing. Funny skits.