article thumbnail

Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

” Regulations and guidelines keep us operating safely, pun intended. Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. What are social media guidelines in healthcare? Hip, hip, HIPAA, hooray!

article thumbnail

Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Underlying the success of these varied content formats is a steadfast commitment to authenticity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencer Engagement: Finding a Fit

Waxing UnLyrical

This encourages a high level of authenticity and transparency, something Goodwill needed to effectively reposition its brand. Selected influencers receive our key messaging and voice and tone guidelines, which they may tailor to align with their own brand presence. Influencer approach.

article thumbnail

How cannabis brands are elevating their social media content

Sprout Social

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. From 2017 to 2019, I led social media strategy and content development for several cannabis brands—both retail and product.

article thumbnail

Your guide to creating a social media policy

Sprout Social

When it comes to social media policy examples, Walmart has a comprehensive set of guidelines. The retail company states that no regular employee should answer customer complains or questions directed towards the company. Include personal account guidelines in your social media policy. Consider potential legal risks.

Policies 111
article thumbnail

Post Performance Report: Brands transforming social customer care

Sprout Social

Brands in regulated industries need a plan in place to address compliance risks and guidelines, so they can show up for their customers. Engaging with posts and comments in a way that feels genuine and authentic. You should respond to customers in a way that feels authentic to your brand.

Report 66
article thumbnail

Selling on Instagram: Everything you need to know

Sprout Social

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. In turn, they regularly use customer photos as a means of highlighting their latest promotions with a much-needed sense of authenticity. Product photos and promotions.

Instagram 112