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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. They’ve also added an “always-on” ambassador program, which allows them to highlight limited-time deals and opportunities in a more agile, real-time fashion. Watch the video below.

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How to Encourage Employee Advocacy on Social Media

Oktopost

We’re big believers in the power employee advocacy holds for social media marketing. Why encourage employee brand advocacy on social media in the first place? As the name suggests, it’s all about promoting your brand through your employees’ own social media accounts. But that’s what’s on paper.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

This is important because there are critical lessons here for all of us using social media for business. For those of us who are heavy social media users, it was easy to see how this probably happened. Things move very quickly in the world of social media. Hang in there; allow me to explain.

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7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Are you seeing these red flags in your relationship with a social media influencer? In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of a Healthy Social Media Influencer Relationship.

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7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of Great Social Media Influencer Relationships. Social media influencer relationships are also great for not appearing too pushy.

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Establishing and protecting your brand’s reputation online

Sprout Social

In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. They’re also seeking authentic interactions on their favorite social platforms. Their values are clear across their social channels. Why is brand reputation important?