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What is User-Generated Content? And Why is it Important?

Hootsuite

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

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2023 Guide to Franchise Social Media Marketing

Hootsuite

Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. In a centralized corporation, the company owns all locations (or branches) and there is one chain of command. In contrast, an individual or another company owns each franchise company location.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. hootsuite working from home in style #wfh #smm #socialmediamanager #corporatemillennial ♬ original sound – Hootsuite Why is short-form video so popular? What is short-form video?

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Writing for Social Media in 2022: Tips and Tools

Hootsuite

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. When done right, social writing directly influences engagement and conversions, and contributes to strategic business goals. Looking at you, Twitter meanies.). Write to the reader.

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How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful. In simple terms, it involves monitoring the conversations people are having on social media about your business niche. There are tools that make tracking a lot easier (*cough* Hootsuite). What is social listening

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Is the time and resource investment worth it? But that’s not all.

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