Pam Moore

MARCH 26, 2019

Franchise organizations are built on the foundation that there is power in a tribe. Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Many franchisors will state they are a big fan of digital and social. .” Unfortunately, many franchisors are afraid of risk.

Organization 106

Organization Social Media Brands Training 106

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In fact, over 78% of social sellers who utilize LinkedIn to engage with prospects outperform their peers who aren’t social selling.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

MAY 9, 2024

Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity. But authenticity isn’t enough to grab the attention of audiences, especially younger consumers. Younger generations take note of inclusive marketing when considering their next purchase.

Industry 84

Industry Influencer Trends Marketing 84

Oktopost

FEBRUARY 7, 2022

Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account. A must-listen episode for any social enthusiast! Before starting her career in digital marketing, Milena built an online community for pet lovers on Instagram that has over 200k followers.

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

Sprout Social

JUNE 21, 2022

But when I entered the professional engineering world, I was surprised at how difficult it was to be open, authentic and vulnerable, and the sweeping difference that culture and representation could make. An exciting early project was our partnership with TikTok , integrating the viral platform as a new social network in our suite.

Engineering 97

Engineering Software Authentication Patterns 97

Pam Moore

MAY 30, 2018

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. How do you win authentically in a way that you earn trust, draw people closer to you organically and not push them away with spammy tactics?

Social Media 157

Social Media Authentication Metrics Feed 157

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 129

Tips Authentication LinkedIn Groups 129

Sprout Social

APRIL 4, 2023

And, considering most of this type of organic marketing is free, or of little cost to you, brand advocacy has a lot to offer any brand. Their user generated content (UGC) is considered to be much more authentic than brand messaging. This reflects well on your company, conferring authenticity to your brand by virtue of this perception.

Brands 125

Brands ROI UGC Authentication 125

Convince & Convert

FEBRUARY 2, 2016

But how does one stay engaged with such a large and diverse array of participants across all social networks? Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent? With 1,600 brands, 1.2

Authentication 60

Authentication Social Media Retail Forums 60

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

Authentication 42

Authentication Brands CSR Hotels 42

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Almost Savvy

JULY 15, 2010

Related articles which may interest you: How Facebook Hurt My Feelings Social Networking Friends vs. Real Life Friends Happy Holidays! Elaine Kirk said: RT @IreneKoehler: Just Because We’re Social Networking “Friends” Doesn’t Mean I’ll Go To 3rd Base With You [link] [.] I happen to be a big Karen Swim fan from way back!

Social Networking 279

Social Networking LinkedIn Comments Twitter 279

Pam Moore

MAY 27, 2019

Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Shorten the sales cycle because you establish trust and an authentic relationship faster?

Data 106

Data Brands Strategy Authentication 106

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. Keep reading for our guide to building a strong social media advocacy program. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. What is social media advocacy?

Social Media 122

Social Media UGC How To HootSuite 122

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92

API Social Media Management Platform Instagram 92

Pam Moore

JUNE 16, 2017

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You did your research on the social networks. You have taken the classes.

Social Media 167

Social Media Diagrams Training Communities 167

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. Be authentically you.

Brands 105

Brands Authentication Template Templates 105

Pam Moore

JUNE 5, 2018

Learning how to connect with your audiences and community in a human way will help you earn trust, build relationships, establish authority and grow your business. Are you using your personal brand to best leverage the social networks features, reach and capabilities? Earning attention is the first step. If not, you should be!

Brands 157

Brands How To Authentication Training 157

Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. The true power comes in the form of community. The most powerful communities are nurtured and grown over time, not coerced or bribed. The truth is that communities take time.

Communities 60

Communities Strategy Brands Marketing 60

Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. The true power comes in the form of community. The most powerful communities are nurtured and grown over time, not coerced or bribed. The truth is that communities take time.

Communities 60

Communities Strategy Brands Marketing 60

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Brands 109

Brands Sentiment How To Analysis 109

Pam Moore

APRIL 29, 2019

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. When is the last time you did a reality check on how the people in your community are doing?

Metrics 96

Metrics Social Media Marketing ROI 96

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Even with solid success from these formats, Figo’s consistent posting cadence left space for new ideas, too–like their “Ask the Vet Tech” series, which amplifies their internal thought leadership and provides unique value to their community.

Social Media 108

Social Media Insurance ROI Meme 108

Social Media Strategies Summit

FEBRUARY 27, 2020

Not only is video production expensive and time-consuming, but the lifespan of a social video has continued to shrink. At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. You may have heard that TikTok is amazing for its organic reach.

Questions 105

Questions Banking Insurance HootSuite 105

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Whether your TikTok campaign is organic or paid, there are three primary phases you’ll go through as you execute it—planning, building and launching.

Examples 139

Examples Campaign Tips UGC 139

Hootsuite

MAY 12, 2020

The key is to only use tools that help you automate and simplify authentic activity on Instagram. Don’t post unauthorized commercial communications or spam on Instagram. It’s a much better idea to customize your posts for the specific requirements and demographics of each social network. But this is a terrible idea.

Software 145

Software Instagram Tools HootSuite 145

Pam Moore

JUNE 23, 2019

.” The best events and presentations happen when there is a magical synergy between the speaker, the audience and the event organizers and purpose. Here are 8 foundational principles for speakers to ensure every presentation is a win win win for everyone – the audience, the event organizers and the speaker.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

.” The best events and presentations happen when there is a magical synergy between the speaker, the audience and the event organizers and purpose. Here are 8 foundational principles for speakers to ensure every presentation is a win win win for everyone – the audience, the event organizers and the speaker.

Eventful 90

Eventful Tips Training Authentication 90

Sprout Social

JULY 12, 2022

Essentially, it lets the platform know that you or your brand are a prominent, well-known name, and your account needs to be authenticated to keep copycats from scamming followers. Authenticity and trustworthiness. Similarly, when consumers see that blue check, they’re automatically aware of your brand’s authenticity.

Tips 98

Tips How To Badge Authentication 98

Pam Moore

MARCH 8, 2018

The human brand is much like a living, breathing organism. A brand is made up of humans within your organization and finally defined by those outside your organization. It’s humans who click like, pin, post and share the content the humans in your organization write. The Living, Breathing, Human Brand. Know themselves.

Brands 167

Brands Training Policies Template 167

Sprout Social

AUGUST 25, 2020

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge numbers on social media. This is especially true on Reddit, a platform that thrives on a sense of community.

Reddit 131

Reddit How To Marketing Banking 131

Pam Moore

JANUARY 17, 2018

Please register for the webinar for more details to help your business succeed on Facebook and other social networks in 2018. Organic reach will be awarded only to the absolute best content that drives engagement and conversation. Yes, the free days of organic reach are declining to zero, sorry. Shame on them.

Facebook 164

Facebook Training Template Templates 164

Pam Moore

JANUARY 14, 2020

What people post about you on a review site or social network. Corporations, Marketing and Sales Teams Can't Ignore the Power of Personal Branding for Their Employees: Organizations must embrace personal branding not only for their top executives but also for their employees. Words people use to describe you.

Brands 78

Brands Training Template Templates 78

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Tips to be a people connector and build a network of power players. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. Supporting Resources .

LinkedIn 78

LinkedIn Tips Brands Training 78

Sprout Social

JUNE 16, 2020

That’s where Facebook verification enters the picture, with a blue checkmark giving a clear distinction between an authentic Page and a Page created by fans or imposters. The gray checkmark or verification badge on Facebook is for Pages that are still authentic but don’t meet the public interest qualification. Certificate of formation.

Badge 112

Badge Facebook How To Applications 112

Pam Moore

JULY 10, 2017

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action.

Content 166

Content How To Marketing Training 166