Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Soundcloud.

Industry 132

Industry Real Estate Content Insurance 132

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 106

Influencer Marketing Collaboration ROI 106

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Janet Fouts

JULY 13, 2020

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing. linkedin.com/company/flourish-marketing-co/.

Brands 226

Brands Marketing Committee Consultant 226

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo! Cristina Jones.

Industry 134

Industry Marketing Insurance Yahoo 134

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Ignite Social Media

NOVEMBER 27, 2023

As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. Can we authentically connect it back to our brand mission and values? Focus on trends within your industry’s niche communities.

Trends 167

Trends Social Media Brands Meme 167

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ?

Social Media 121

Social Media Tips HootSuite Marketing 121

Buffer Social

JANUARY 10, 2024

So, not only was I joining a highly competitive travel industry , but it was at the worst possible time.    You’d think I would have pivoted to an industry less dependent on travel, like lifestyle or beauty, but I didn’t. The pandemic hit literary one month later.

Travel 78

Travel Blogger Marketing Authentication 78

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. It’s taking a lot more than just simple traditional marketing to speak to your audience. . You’re going to need to prioritize building trust within your brand’s community. Nano & Micro-influencers for DEI Marketing.

Influencer 163

Influencer Marketing B2B Authentication 163

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. And the proof is in the industry leading content their channels produce daily.

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 106

ROI Influencer Marketing Survey 106

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. “This year is going to be transformative!”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Pixlee

JANUARY 12, 2022

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. So, how do you tap into that market with your brand?

Communities 52

Communities UGC Marketing Newsletter 52

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

Influencer 193

Influencer Trends Marketing Real Estate 193

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. There are certain tactics that marketers are implementing that they don’t even realize are hurting their business more than helping it. Jesse Walker , Community Manager. In-authentic Brandstanding. Sara Trzemzalski , Community Manager.

Social Media 200

Social Media Marketing Trends Communities 200

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Community blogging sites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations?

Social Media 122

Social Media Survey Education Team 122

Pixlee

MAY 24, 2021

Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel.

Travel 52

Travel Industry Influencer Tourism 52

Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales.

Industry 152

Industry Real Estate Insurance Content 152

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

Influencer 133

Influencer How To Marketing Instagram 133

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 288

Influencer Brands Policies Privacy 288

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 111

Social Media Authentication Communities Campaign 111

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Retailers go all-in on Instagram and TikTok.

Social Media 112

Social Media Strategy Exercises Retail 112

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 84

Influencer Instagram Brands Fashion 84

Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. Leveraging your community of students or employees can be very powerful!

Education 204

Education Case Study Overview Upcoming 204

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. We all benefit because you can intimately understand your audience, helping to better build community and connection. What do they like? What don’t they like?

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Ignite Social Media

MAY 27, 2016

If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long. Our industry changes every day. So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. You’re not alone.

Communities 113

Communities ROI Team Social Media Management 113

Later

JUNE 21, 2021

LinkedIn offers a vast array of marketing opportunities to establish your brand as a thought leader, boost visibility, and drive sales. LinkedIn Marketing Best Practices from the Experts . Which means the importance of incorporating an effective LinkedIn marketing strategy into your brand’s structure can’t be overlooked.

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. What is word of mouth marketing, anyway? How to build a word of mouth marketing strategy: 8 tactics and examples.

Conversation 136

Conversation Review Marketing How To 136

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Beyond Reddit’s front page, discussions are separated by individual communities known as “subreddits.”

Reddit 133

Reddit How To Marketing Banking 133

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . LinkedIn Marketing Tip #1: Share Customer Success Stories and Testimonials .

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LinkedIn Brands Marketing Airlines 100