Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Pam Moore

MAY 30, 2018

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. How do you win authentically in a way that you earn trust, draw people closer to you organically and not push them away with spammy tactics?

Social Media 157

Social Media Authentication Metrics Feed 157

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. Social Media Trends of 2019 #1. Here are our top 10 trends for 2019.

Trends 142

Trends Social Media Instagram Influencer 142

Social Media Strategies Summit

NOVEMBER 30, 2022

hours on social media. But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. Want to learn more about building a community and engaging your audience? Image source. Enter brand storytelling.

Campaign 304

Campaign Brands Influencer Collaboration 304

Later

JANUARY 28, 2021

From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. As a business or brand, supporting Black creators on social media is key for amplifying underrepresented voices. 1: Jayde I. View this post on Instagram.

Social Media 114

Social Media Collaboration Instagram Influencer 114

Sprout Social

AUGUST 11, 2020

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. The current state of social media in sports.

Sports 132

Sports Engagement Social Media How To 132

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

Case Study 213

Case Study Library Communities Study 213

Firebelly

FEBRUARY 3, 2011

When it comes to brands leading and participating in conversations in social spaces, a clearly defined voice can be an important differentiator. Recently, I participated in a panel on social media at a conference for non-profits. Authenticity. “We use different voices – to keep it fresh and mix it up.&#

Communities 186

Communities Conversation Brands Discount 186

Social Media Strategies Summit

SEPTEMBER 9, 2022

For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. As a creative brand, the NFT launch felt like a natural, authentic extension of what Mid-Day Squares was already doing. NFL & Ticketmaster: Be Authentic. Adidas: Add Real-World Experiences.

Examples 177

Examples Brands Avatar Authentication 177

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. Social media has evolved from a place to connect with friends, into a 360° destination for entertainment, education, and e-commerce inspiration. a video-first offering can be.

Video 100

Video Social Media Brands Instagram 100

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

Case Study 168

Case Study Communities Study Committee 168

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

Social Media Management 86

Social Media Management Questions Social Media Skills 86

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130

Content iPhone Sports Remix 130

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 102

Engagement Tips Loyalty Metrics 102

Convince & Convert

APRIL 11, 2017

Recently, we had not one, not two, but six members of the Convince & Convert team together at Social Media Marketing World in San Diego. Not only is the event one of the largest digital marketing conferences around, but it’s one of the few times of year that our virtual team gathers in one place.

Social Media 115

Social Media Eventful Team Sports 115

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Pixlee

MAY 9, 2022

For example, if a competing brand has recently hired several new influencers and looks to be doubling down on user-generated content (UGC), they may be predicting a need for community-driven marketing on social. Follow Key Trends of Ecommerce Conferences. Invest in Community-Driven Marketing.

UGC 75

UGC How To Compete Apparel 75

Pam Moore

SEPTEMBER 8, 2017

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. So, everyone in the conference room nods their heads, takes notes and smiles as if they are excited about the project. Are you guilty of random acts of marketing or social media?

Social Media 166

Social Media Marketing ROI Metrics 166

Convince & Convert

JULY 26, 2012

Recently, I was lucky enough to give a talk at Syracuse University during their #140cuse conference on building cause-passionate armies. The talk was well received and mainly focused on how we can utilize the communication tools we have today to inspire change and social good around the world. Find and communicate your focus.

Communities 125

Communities How To Community building Social Media Management 125

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. These are loyal brand followers who can sing your praises.

Brands 125

Brands ROI UGC Authentication 125

Oktopost

NOVEMBER 21, 2022

Colin explains it is all about being you, whether you’re on stage presenting at a conference or on social media presenting a message. Together they explain why keeping it real and authentic is critical to developing a consistent personal brand. Hot Topics: The key to employee advocacy from an advocate’s POV.

Brands 62

Brands Apple How To Hosting 62

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began.

Influencer 188

Influencer Metrics Campaign Survey 188

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. they explain the significance of the UN Climate Change Conference.

YouTube 127

YouTube Video Authentication Education 127

Rebekah Radice

APRIL 13, 2015

As a business owner or entrepreneur, using social media to connect and appeal to consumers isn’t always as easy as it seems. This includes a daily content and social media plan , as well as an effective means for management and monitoring. Kickstart a Social Media Strategy. How can you get started?

Social Media 130

Social Media Strategy How To Real Estate 130

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. Thanks to social media, anyone can make waves. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists.

Social Media 111

Social Media Marketing Industry Instagram 111

Proactive Report

SEPTEMBER 30, 2010

During Social Media Week in LA USC held an interesting one day seminar focused mainly on geo location services. He touched on some points that are particularly relevant to PR – being authentic and building community. Discover who your core community is. Find the right influencers for that community.

Sysomos 87

Sysomos Social Media Netvibes Tips 87

Social Media Strategies Summit

NOVEMBER 14, 2019

As a result, the audience of LinkedIn is different than any other social media site: 50% of LinkedIn users have a college degree, 45% earn at least $75K per year, and 33% of millionaires are on the platform. For brands, it’s all about forging authentic connections with their audience through shared experiences.

Class 100

Class LinkedIn Brands Microsoft 100

Laurel Papworth

OCTOBER 14, 2009

Episode 1 of Social Media Business: What is “the experience economy&# – is it the next step on from agrarian, commodity, service…? I’ve started a new podcast called “Social Media Business&# that will be a regular feature covering where the money is, in social networks. to a busker.

Social Media 78

Social Media MySpace Conference Social Networking 78

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. of businesses also report maintaining a presence on Facebook ( 2019 State of Social Media Report ). To increase engagement across this campaign, Aflac looked for ways to demonstrate authenticity and transparency.

Brands 108

Brands Facebook Journal Issues 108

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. But not all influencers are equal, and there’s a new community of prominent folks using ring lights to make a difference. KOLs usually don’t build their following through social media. What are KOLs?

How To 107

How To Marketing Collaboration Influencer 107

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Buffer Social

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. ” Meeting Clients Many social media platforms seem like a fun diversion—but do they actually help small businesses make money?

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Pam Moore

JUNE 23, 2019

The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Monitor Your Social Media Feed .

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Monitor Your Social Media Feed .

Eventful 90

Eventful Tips Training Authentication 90

Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. million impressions on social media.

Sports 66

Sports Brands Authentication Meme 66