Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! ?? Owlet Baby Care.

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Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

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Examples Campaign Tips UGC 142

Webbiquity SMM

NOVEMBER 8, 2022

Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. Social proof: Boosts Conversions. Beats Traditional Advertising.

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comScore Marketing Case Study Review 299

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience.

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Influencer Brands Collaboration Authentication 103

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

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Social Media Authentication Communities Campaign 112

Pixlee

DECEMBER 16, 2020

While many tactics appear to be seasonally bound, a lot of the top-performing holiday campaigns can extend well-beyond the season. . That way you’ll have an even better Instagram campaign next year. Ideally, this could be an educational material such as a mini-course or campaign that also positions your products as potential solutions.

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Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Take Pipedrive, for example. your influencer’s.

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Influencer Marketing Collaboration ROI 107

Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What sets them apart? But it’s vital to develop a strategy first.

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Tips Marketing Privacy Influencer 352

Pixlee

SEPTEMBER 8, 2020

Diverse content has to actively avoid tokenism to be authentic. Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. Treat your influencers like partners you can learn from instead of just a marketing tool, and ask them how to best reach their audience in a way that is authentic.

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Campaign UGC Marketing Authentication 77

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. And with consumers 2.4

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UGC Content HootSuite Authentication 145

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. Even the political message of the campaign—“get out and vote”—strikes a much less political tone than brand activations in 2020.

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Social Media Marketing Sentiment Influencer 114

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. It adds a message button to your Company page and an inbox to the admin center, so page admins and super admins can view and respond to members directly.

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B2B LinkedIn Authentication Loyalty 62

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. In this article, we’ll share more about how TikTok is growing in the UK, how to identify the right influencers for your campaigns and provide suggestions on real UK TikTok influencers you could work with on your next campaign.

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Influencer Brands Fashion Review 101

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Campaign Social Media Brands Apparel 91

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history. Finding a Point of Entry. “We

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Convince & Convert

AUGUST 11, 2021

Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? Sales should start by social listening and plugging into online conversations to understand the important issues and topics of potential prospects.

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Training Forums Team Curation 174

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. Agorapluse found that the best way to reach their ideal audience is to tap into the knowledge and talent inside the company. to get through. Creators are leading the way now. due to these efforts.

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Brands Marketing Real Estate Collaboration 151

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Many marketers will start by searching a database to find influencers for their campaigns.

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ROI Influencer Marketing Survey 107

Pixlee

JUNE 30, 2020

What can often feel like a zero-sum game between database subscriptions and conversions, finding the right balance that engages your subscribers without pushing too many away is a challenge. Product recommendations go a long way in getting conversions for an ecommerce store. But in 2020, engaging your audience digitally is crucial.

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Template Templates Conversation UGC 70

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. This was particularly helpful for software company Goally. This is especially important when your company makes big moves.

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Examples Social Media Sentiment Influencer 123

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? million Twitter followers –– 30 times more than his company!

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Social Media Startup LinkedIn Telecommunications 212

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Fortunately, you’re not alone.

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Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

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Social Media Sentiment Loyalty Microsoft 110

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Their user generated content (UGC) is considered to be much more authentic than brand messaging.

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Brands ROI Authentication UGC 129

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Woodson, an American historian, grew frustrated with the underrepresentation of Black people in conversations that shaped American history.

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Brands Authentication Communities Campaign 129

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Cultivating lasting relationships with your audience, not just fleeting conversions, is the path to long-term success. Let’s get started!

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Metrics Influencer Sentiment ROI 52

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

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B2B Marketing ROI Hubspot 62

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

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Strategy Brands Content UGC 124

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

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Campaign Report Social Media How To 87

Oktopost

MAY 4, 2020

After all, companies are marketing to people. In our fifth episode of Oktopost’s original discussion series, “The Globalization of Social Media”, Colin Day , Oktopost ’s Managing Director EMEA hosts B2B marketing legend, Steve Lucas , former CEO of Marketo , an Adobe company and current CEO of iCIMS. Make it Authentic.

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B2B Brands Authentication Communities 113

Sprout Social

AUGUST 31, 2023

To quote the company founder, Leon L. Some skeptics wondered if it was an authentic gesture, or just a way to generate positive PR. It was clear that leading by example and honoring Mental Health Awareness Month with an authentic gesture was the only way to do it. Bean, “Being outside brings out the best in us.”

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Team Authentication Proposal Social Media 119

Oktopost

APRIL 25, 2022

When you first join a company, you always want to make a profound impact. Most of the success they have seen has been from keeping a streamlined simple approach that’s human and authentic. Hot Topics in this episode: How to make management consulting engaging and authentic on social. Episode Summary. Love Going Behind the Post?

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Data Strategy How To Social Media Management 118

Social Media Strategies Summit

FEBRUARY 18, 2021

In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. Authenticity Will Continue to Be Vital. When people come on social media, they want good, engaging, and authentic content and not promotional, branded content.

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Trends Social Media Authentication Instagram 195

Sprout Social

MARCH 29, 2023

Authentic and objective reviews are powerful ways to attract top talent.” According to Glassdoor, 62% of job seekers say their perception of a company increases after an employer responds to a review. When team members share their experiences on social, it seems genuine, trustworthy and authentic.

Social Media 101

Social Media Strategy Team Review 101

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

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Brands How To Authentication Collaboration 115

Social Media Strategies Summit

OCTOBER 23, 2019

Establishing and increasing brand awareness is essential to reaching other goals such as engagement and conversion. When It’s Misleading: An increase in your follower count doesn’t always signify campaign success. Conversions. Why It Matters: Conversions indicate a direct impact on your bottom line. Let’s talk!

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Influencer Marketing Authentication Hashtag 117