Convince & Convert

OCTOBER 23, 2014

Which is precisely why Swift has turned to Instagram to tell the story of her upcoming 1989 album in a clever way – a 13-day visual countdown. What can you learn from a megastar’s Instagram teaser campaign? Align this with insights from your social media communities on their top wishes and questions to aid in your decision making.

Campaign 167

Campaign Instagram Case Study Upcoming 167

Convince & Convert

JULY 14, 2021

Create a calendar of all upcoming (smaller) holidays and other notable days that can somehow relate to your business. Allow you to feature products on the home page based on the upcoming holidays / days (even during slower seasons) which may fit the user intent better. It is also a good idea to publicize that calendar on your site.

Instagram 217

Instagram Strategy Marketing Upcoming 217

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Instead of feeling salesy, content feels more authentic and organic. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130

Content iPhone Sports Remix 130

Sprout Social

NOVEMBER 29, 2022

Dove’s inspiring Real Beauty campaigns? OREO: Inclusive and celebratory campaigns. Having worked first-hand with the OREO team on past activations for the LGBTQ+ community, I love the thoughtfulness and creativity that goes into content developed for social around a campaign.”. Wendy’s buzz-worthy sarcasm? Hint hint.).

Social Media 92

Social Media Brands Meme Real Estate 92

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Stuart Weitzman.

Campaign 43

Campaign UGC Content Tourism 43

Keyhole.co

SEPTEMBER 12, 2023

From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. So, creating authentic, consistent, captivating videos should be your priority. Remember, people only interact with campaigns they find relatable.

Tips 52

Tips How To Hashtag Authentication 52

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. Use place Guides to spotlight specific locations important to your community. Guides like this make your brand’s Instagram presence seem personable, warm and authentic. Place Instagram Guides. Sprout Social.

Examples 103

Examples Instagram How To Curation 103

Later

JANUARY 28, 2021

Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. Ready to plan your next influencer campaign? Get our free Influencer Campaign Kit for Small Businesses to help you map out your campaign goals, reach out to influencers, and more! A takeover on Instagram Stories. 1: Jayde I.

Social Media 114

Social Media Collaboration Instagram Influencer 114

Pixlee

OCTOBER 4, 2017

When used correctly, broadcast email campaigns can help you reach customers at scale. User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Digests and Newsletters. Conclusion.

Campaign 40

Campaign Content UGC Newsletter 40

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. Embrace authenticity. How important is authenticity on social media?

Trends 111

Trends Social Media Brands Authentication 111

Social Media Strategies Summit

OCTOBER 30, 2019

TAKEAWAY: By making themselves vulnerable and creating fun, relatable content, the NPD has been able to build a “brand” that their community (and the Facebook audience as a whole) can engage with. #2 To increase engagement across this campaign, Aflac looked for ways to demonstrate authenticity and transparency.

Brands 108

Brands Facebook Journal Issues 108

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. Such direct engagement with the customers gives your business a transparent and authentic brand image. Let’s say you want to monitor the #LikeAGirl campaign to see what Twitterati is saying about it.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Social Media Strategies Summit

FEBRUARY 13, 2020

Shutterstock capitalized on this trending topic with their social media campaign, Fyrestock. The 30-second campaign featured just over $2,000 worth of stock photos and video and earned over 2 million views in the first week alone. In early 2019, we were all talking about the disaster that was Fyre Festival.

B2B 150

B2B Social Media Brands Hubspot 150

Social Media Strategies Summit

NOVEMBER 14, 2019

In one such campaign, Amazon asked its employees to describe their ‘Amazon resumes’ in three lines or less. This campaign positioned Amazon as a company that promotes employee growth, generating engagement without being promotional. For brands, it’s all about forging authentic connections with their audience through shared experiences.

Class 100

Class LinkedIn Brands Microsoft 100

Social Media Strategies Summit

SEPTEMBER 26, 2019

In her interview, Danielle shares about how Sway Group started, how they work with their network of influencers, and what she’ll be speaking about at our upcoming Social Media Strategies Summit in New York City. We have access to over 100,000 influencers in our email database and it’s all campaign-based.

Groups 100

Groups Groups Influencer Case Study 100

Pixlee

OCTOBER 18, 2021

That said, you can use micro-influencers to promote your brand and its upcoming sales. In addition to having higher engagement rates, micro-influencers are great for boosting conversion rates and authentically tapping your target audience. Tease Upcoming Sales on Popular Products.

Influencer 52

Influencer Discount Upcoming Affiliate marketing 52

Sprout Social

MAY 7, 2019

Boiling this all down into a story that can shape brand strategy across your organization is a much bigger challenge, especially with the demands social marketers face to keep regular tactics running and implement new campaigns. Authentic connection drives actual revenue for brands. Consumer behavior on social media.

Social Media 110

Social Media Marketing Upcoming Team 110

Buffer Social

MAY 23, 2022

Email newsletters often offer early access to products  Saie offers early access Similarly, when makeup brand Saie released their highly anticipated concealers, they paired their Instagram campaign launching the product with a newsletter offering early access to email subscribers.

Small Business 94

Small Business Newsletter Marketing Survey 94

Hootsuite

JANUARY 12, 2022

The good news is that to counter Shorts being ad-free, YouTube launched the YouTube Shorts Fund , a $100 million endowment that anyone is eligible to participate in by creating unique Shorts that “delight the YouTube community.” YouTube Shorts: best practices. Get straight to it. If you wait much longer, you may fall behind. So, get creating!

YouTube 136

YouTube How To Authentication HootSuite 136

Later

APRIL 24, 2019

If you’re looking for a way to drive more interest in your campaigns, product launches, live broadcasts, and more, you definitely want to check out the Instagram close friends list ! The feature offers a ton of opportunities for businesses to create exclusive content and share real behind-the-scenes moments with their followers.

List 56

List Instagram Brands Crowdsourcing 56

Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. Regularly engaging your audience, be it consumers or other businesses, goes a long way toward building goodwill and a long-lasting community. — UNT Libraries (@UNT_Libraries) June 7, 2021. Mind your visuals.

Library 123

Library Team Social Media Feed 123

Social Media Strategies Summit

AUGUST 5, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. Please describe one of your institution or organization’s social media campaigns that makes you proud. at the CASE Social Media and Community conference in San Francisco.

Collaboration 49

Collaboration Trends Instagram Team 49

Later

APRIL 27, 2021

While being creative on TikTok and hopping on new trends is a great strategy, creating evergreen content is a surefire way to keep your community engaged and get more followers. . Tease a New Product or Campaign. TikTok Idea #3: Tease a New Product or Campaign. Think of them as staple videos you can create time and time again.

Education 69

Education Real Estate Video Tips 69

Sprout Social

OCTOBER 24, 2022

Plus, if you’re a social media manager in search of your next gig, this list can help you prepare for upcoming interviews. Communication ?Writing Community Management ?Strategic Talk about a campaign you managed from start to finish that you’re most proud of. Organization and time management. Goal setting. Creativity ?Customer

Social Media Management 89

Social Media Management Questions Social Media Skills 89

Buffer Social

OCTOBER 6, 2019

How you could do this for your business: Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size). It could be: Challenges like LOFT’s.

Instagram 69

Instagram Influencer Brands Upcoming 69

Rebekah Radice

AUGUST 10, 2015

Use it to promote your products, share what’s happening within your business and talk about upcoming events. I recently changed mine to promote an upcoming Facebook webinar. Include links to webinars, videos, upcoming events you’re hosting, and in-depth information about you, your product and/or service.

Engagement 131

Engagement Tips Facebook Nielsen 131

Likeable

JUNE 18, 2020

In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. I am changing the things I cannot accept.” • I’ll be giving a Public Address on Revolution this upcoming Saturday evening. I’m looking forward to being in conversation and community with you all.

Social Media 92

Social Media Instagram Education Communities 92

Buffer Social

AUGUST 12, 2019

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy. Reddit is one of the most vibrant communities on the Internet.

Reddit 65

Reddit Strategy Marketing Authentication 65

Mindjumpers

DECEMBER 9, 2015

Top brands such as PepsiCo and Bharti Airtel have integrated regional languages into their digital campaigns, resulting in more than 150% engagement compared to identical English posts. Indians today are looking for a more personalized social networking platform where they can communicate with different groups of people.

Social Media 100

Social Media Trends Mobile Social Networking 100

Buffer Social

AUGUST 29, 2016

Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size). Use Instagram Stories to do research and interact with your community.

Instagram 75

Instagram Influencer Brands Upcoming 75

Buffer Social

DECEMBER 17, 2018

Hailley : Social media is now a key piece in the decision-making process for consumers , particularly among upcoming generations such as Millennials and Generation Z. Opt instead for real-life pictures and custom visuals for a more authentic connection. Sunny Lenarduzzi. Rachel Pedersen.

Social Media 110

Social Media Marketing Curata Influencer 110

Later

SEPTEMBER 15, 2020

Your media kit is the main way brands can learn about your experience, areas of expertise, and previous campaign results — it’s like your business card, resume, and portfolio of work all in one document. Examples of previous work + key campaign results (such as engagement insights, clicks, and sales). Social stats.

Brands 57

Brands Influencer Collaboration Instagram 57

Social Media Strategies Summit

JANUARY 10, 2019

Here are 10 of the best storytelling campaigns we’ve seen in 2018 and what you can learn from them. Peloton’s Better is In Us Campaign. This campaign, which premiered during the Winter Olympics, told the story of a working mother and all of the tiny struggles and wins that are a part of her daily life. Think beyond video.

Net Neutrality 161

Net Neutrality Campaign Brands Apple 161

Later

MAY 27, 2020

We believe when women are present in marketing campaigns, corporate boardrooms, creative shoots, and everywhere in between, the end results are always better. ? ? Promoting Podcasts on Instagram Step #4: Tap Into Your Community . We like to ask for feedback from our community and listeners in the form of Instagram Stories stickers.

Instagram 84

Instagram How To Feed Feedly 84