Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. You can download it for free here.

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Template Templates Social Media Content 78

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 138

Social Media Survey Influencer Buy 138

Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Where do you start? Partner with brands.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Buffer Social

JUNE 22, 2023

Embrace authenticity in your content No one can share your story like you. This statement is a common refrain across Jahleane’s social media. However, as Jahleane shared, “Most event organizers appreciate the content I share on my social media.”

Social Media 78

Social Media Authentication YouTube LinkedIn 78

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok Emerging as a Powerhouse Social Network?

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Trends Strategy Marketing Authentication 147

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. More than 40% of digital shoppers use social media to research new brands and products.

Social Media 145

Social Media HootSuite Template Templates 145

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. But still. Read on to read on.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

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Video Social Media Wireless Marketing 132

Waxing UnLyrical

JUNE 24, 2019

Consumers look to buy from those they trust. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. They are often more authentic and more likely to have actually used the product or service. But, their authenticity is a win over the brand’s needs. Authenticity.

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Influencer Authentication Survey ROI 237

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. Download our 2019 content calendar template here -> 2019 Content Calendar Template. You can download it for free here.

Template 60

Template Templates Content Marketing 60

Sprout Social

JUNE 23, 2021

But what if I told you there was a way to both validate and refute innovative ideas without diluting what makes them unique and authentic? Let me give you an example: Years ago, I was the social lead at my agency working for a major Mexican beer brand with legacy, authentic ties to surf culture and the surfer community.

Social Media 93

Social Media Focus Group Aggregator Research 93

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brands 114

Brands How To Authentication Collaboration 114

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey.

ROI 105

ROI Influencer Marketing Survey 105

Razor Social

FEBRUARY 19, 2018

A few years ago sharing content on social media would drive loads of traffic to your website. But then social media channels got nosier and it became harder to get traffic. They are all becoming paid marketing platforms, meaning no more free rides for publishers and brands on social media! Buy a product.

Social Media 105

Social Media Real Estate Authentication Campaign 105

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Does TikTok and the opportunities it provides align with my social media goals? Definitely.

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Questions Banking Insurance HootSuite 105

Ignite Social Media

SEPTEMBER 18, 2023

Everyone knows that TikTok is booming — the app has over three billion downloads worldwide, 150 million monthly active users in the US alone, and the average person uses the app for an hour and a half per day. If you make consistently authentic content, your audience will find you. What is your unique perspective and sense of humor?

Brands 110

Brands Content UGC How To 110

Webbiquity SMM

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. The best way to make your brand stand out on social media is to maintain consistency.

Brands 159

Brands Airlines Hashtag Influencer 159

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media 110

Social Media Marketing Upcoming Team 110

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. You do not own your social media communities on Facebook, Twitter, Instagram, or LinkedIn.

Content 78

Content Authentication Marketing Training 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. You do not own your social media communities on Facebook, Twitter, Instagram, or LinkedIn.

Content 78

Content Authentication Training Template 78

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Should you buy Facebook likes?

Tips 141

Tips HootSuite Facebook How To 141

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Campaign 111

Campaign Social Media Metrics Trends 111

Hootsuite

NOVEMBER 17, 2022

Executives at most popular social media platforms seem to think so. Here’s everything you need to know about NFTs to take advantage of all the new features the social platforms are launching. An NFT is a one-of-a-kind digital identification certificate that exists on a blockchain to verify authenticity and ownership of assets.

Marketing 119

Marketing Avatar Buy Price 119

Hootsuite

NOVEMBER 17, 2021

So besides being extremely socially validating (we’re fine, thanks for asking), having lots of likes leads to better engagement and a more successful presence. How each individual For You feed is built depends on TikTok’s algorithm —a labyrinth of code that savvy social media marketers are always trying to master. Buy some dip.

Tips 122

Tips How To Trends Posterous 122

Pam Moore

SEPTEMBER 11, 2019

Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? Top 3 Reasons CEOs fear Digital Marketing, Social Media and Social Selling.

Social Media 60

Social Media Training Template Templates 60

Pam Moore

JANUARY 28, 2019

Failing to plan your integrated social media and digital marketing strategy is planning to fail! Social media can not live in a silo. Take a listen to the this episode of the Social Zoom Factor Podcast for 10 reasons you need an integrated digital and social media marketing strategy. SoundCloud.

Social Media 113

Social Media Marketing How To Template 113

Hootsuite

FEBRUARY 10, 2022

The company, a pioneer in social media (in a sense the earliest version of the Metaverse itself) recently went through a major rebrand. It’s social media, the internet, video games, and online shopping all rolled into one. We’ve seen it take form in everything from video games to social media.

Real Estate 142

Real Estate Avatar Library Platform 142

Sprout Social

MAY 4, 2021

In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. What is social commerce? Social commerce is the buying and selling of goods or services directly within a social media platform.

Retail 138

Retail Instagram Buy Social Media 138

Pam Moore

MAY 27, 2019

Have you ever thought about the quality of the human connections you make via social media? People buy from people. Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science.

Data 106

Data Brands Strategy Authentication 106

Hootsuite

OCTOBER 19, 2021

You’ve embraced the short-form video app that’s been sweeping the globe ( 2 billion downloads and counting !) Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Should you buy TikTok views? You shouldn’t buy TikTok views!

Strategy 140

Strategy How To Hashtag Trends 140

Sprout Social

AUGUST 19, 2021

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce?

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Examples Tips Patterns Instagram 131

Hootsuite

JANUARY 12, 2022

YouTube’s attempt at short-form video content isn’t a far cry from other ephemeral videos on social media, including TikTok, Instagram Reels, Instagram Stories, Snapchat Spotlight, and even Twitter Fleets and LinkedIn Stories (RIP). Step 1: Download the YouTube app. Download the official YouTube app. So, get creating!

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YouTube How To Authentication HootSuite 136

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. ’ It means buying and selling goods, products, or services over the internet. Social commerce is a subset of eCommerce. It involves buying and selling over social media.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

JULY 21, 2021

The world of social media is an ever-changing landscape. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Make sure their followers are authentic. How to find Instagram influencers.

Influencer 135

Influencer Instagram How To Fashion 135

Pam Moore

JANUARY 24, 2020

Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. Human connections, interactions are more memorable than a branded url spammed repeatedly on your social media channels. Yet, why do people still hide behind social media logos and contact forms?

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Sample Samples Strategy Brands 78

Hootsuite

DECEMBER 5, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Finally, LinkedIn pod groups exist on other social media sites. Automated LinkedIn pods: I used a post I wrote for Hootsuite on social media share of voice.

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LinkedIn HootSuite Groups Groups 100