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Simple Ways to Promote Online Data Safety

The Realtime Report

Most banks or credit card lenders have strong security systems in place, and consumers are often able to access these settings through the app itself or on the company’s website. Consumers are turning to online bank accounts as these companies tend to present more competitive interest rates and fee-free debit transactions.

Data 91
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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks. Financial services.

Questions 105
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Post Performance Report: Brands transforming social customer care

Sprout Social

PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place. For example, the 170-year old PNC Bank is dedicated to ensuring consumers’ financial wellbeing. PNC Bank’s customer care on social stands out in the crowded financial services industry.

Report 62
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The role of artificial intelligence in business in 2024

Sprout Social

Customer Care by Sprout equips teams to create authentic customer connections at scale. Identifying physical anomalies AI algorithms are also adept at detecting unusual patterns, significantly contributing to sectors like retail, banking and public safety.

Patterns 113
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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Shopify Facebook. million followers), and then uses a multichannel approach to increase their reach.

B2B 150
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TikTok Ecommerce 101: Why Your Business Should Be on TikTok

Hootsuite

Studies show that people view TikTok as “authentic, genuine, unfiltered, and trendsetting.” Whether you’re making ads or regular videos for the feed, be sure your content looks and feels like authentic user-generated content on the app. And there’s a reason for that. In other words: don’t be suspicious , as the trending sound says.

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How to Measure Customer Engagement and Why It’s Important

Pixlee

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more. The Bottom Line.