Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. B2B sales have always depended heavily on content marketing, and adding personalization to the mix can be incredibly effective at capturing attention and forging real connections. What are the benefits of content personalization for B2B?

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Content B2B Statistics Data 122

Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

Conversation 130

Conversation Brands Authentication Trends 130

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

Oktopost

APRIL 14, 2022

In this episode, Olivia Messina is breaking down how social media managers can build their employer brand in a meaningful and authentic way. Passionate about humanizing B2B brands, building communities, and developing her personal brand, she manages all social accounts and heads the Oktopost employee advocacy program.

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Social Media Social Media Management B2B Apple 69

The Realtime Report

APRIL 11, 2019

Or does relying on authentic and organic engagement have the most impact? Organic engagement is best done authentically and often, so aim to attract your target audience with trending and evergreen topics that are both highly relevant to them and reflect your brand’s values. Social Media Supports Your Online Reputation.

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Small Business Organization Social Media Authentication 133

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). This may include your brand’s name and other campaign-specific hashtags. What do you want to achieve from your paid social campaign?

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Brands Airlines Hashtag Influencer 159

Oktopost

DECEMBER 22, 2019

When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way. Oktopost specializes in social media management for B2B companies. Brand 24. .

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Tools B2B Sentiment Notification 116

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

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B2B Research Influencer Marketing 140

Social Media Strategies Summit

FEBRUARY 18, 2021

Authenticity Will Continue to Be Vital. When people come on social media, they want good, engaging, and authentic content and not promotional, branded content. Consumers want to form real, authentic relationships with brands that they invest in and stay loyal to. – How to Create An Effective B2B Social Media Strategy.

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Trends Social Media Authentication Instagram 193

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. In one such campaign, Amazon asked its employees to describe their ‘Amazon resumes’ in three lines or less. 3 Best Buy Shows They Have Heart.

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Class LinkedIn Brands Microsoft 100

Sprout Social

JANUARY 12, 2022

Make a meaningful impact on customers through authenticity. That’s because social comments are unfiltered and authentic. There’s a reason why so many ecommerce brands are going all-in on user-generated content and hashtag campaigns that require customers to share photos and reviews — they get people talking.

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Conversation Review Marketing How To 137

Sprout Social

JANUARY 9, 2024

It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign. AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly.

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Analytics Sentiment Analysis Patterns 114

Convince & Convert

SEPTEMBER 2, 2015

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Screen for online reputation. Do background research.

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Influencer Brands Marketing Authentication 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. Table of Contents.

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B2B Survey ROI Metrics 144

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. The voice of your employees is effective in giving authenticity to your posts. One UPS recruiting campaign presented the job of delivery driver as being more than a day-to-day job. Image via Unsplash.

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Loyalty Social Media Engagement Training 60

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

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B2B Research Sentiment Marketing 114

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. Well, authenticity is a key factor. How should it look?

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Social Media Marketing B2B Banking 118

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. In this post, we’ll break down exactly how to define and measure Share of Voice, explain why it’s such an important metric for B2B marketers today, and share actionable tips to increase your share of voice on social media.

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Social Media B2B Metrics Conversation 121

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media is Inexpensive False. Social Media is Fast False.

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Social Media Strategy Consultant Web 2.0 149

Oktopost

MARCH 16, 2022

In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Powered by natural language processing (NLP) and machine learning, gathering authentic customer sentiment has never been so important. It takes 20 years to build a reputation and five minutes to ruin it.

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Sentiment Analysis Social Media How To 109

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. And by sharing your wins on LinkedIn, you showcase your achievements and build a positive reputation.

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LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. And by sharing your wins on LinkedIn, you showcase your achievements and build a positive reputation.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Webbiquity SMM

APRIL 12, 2022

On the other hand, if your social media reputation is damaged, consumers may feel they have a social and ethical responsibility to avoid your brand. That will help protect your brand image and preserve your corporate reputation. Failing to comply with copyright laws will tarnish your reputation.

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Social Media Policies How To Guidelines 189

Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. All rights reserved.

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Social Media Strategy Apple iPhone 113

Webbiquity SMM

DECEMBER 3, 2019

So, damage to your reputation is going to be one of the most significant consequences. Use two-factor authentication. Two-factor authentication generally either pings your phone or your email address every time you try to log into an account. As a digital marketer, you know that issues such as this don’t just go away.

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Marketing Insurance Authentication Data 137

Oktopost

JUNE 13, 2023

Combine a strong content publishing strategy with other strategies like B2B influencer marketing and employee advocacy on social media, and your brand will be able to make an impact among a wider array of audiences – many of which will represent high-scoring leads (more on that below) for your sales team. What is social selling?

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Social Media Engagement Platform B2B 75

Oktopost

JUNE 25, 2019

However, when you’re talking about long-term, high-value purchases like B2B software , it’s not only possible — it may be the smartest direction to take your marketing efforts. In ABM, marketing departments create campaigns, content, events, and promotions that target only one specific customer or account. How Does ABM Work?

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Marketing B2B ROI Conference 101

Convince & Convert

MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. I first heard you on Marketing Profs — very impressed with your authentic teaching style. I first heard you on Marketing Profs — very impressed with your authentic teaching style. Adjust Staffing and Timelines. You’re ALWAYS marketing.

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Marketing Social CRM Conference Social Media 123

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. I’m trying to understand how such a great campaign could have a foundation that is so unstable. Also – how long will this self-serving mea culpa campaign fad last? In my opinion, this is the difference between good or great.

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Social Media Content Analysis Sports 120

Oktopost

APRIL 26, 2022

You’re much more likely to consider a position if you think the company’s reputation is attractive. Employer branding is the best way to build your reputation as an employer and attract ideal job candidates. 7 Excellent Employer Branding Examples to Inspire Your Campaigns. In 2022, workers want more than just a salary.

Brands 62

Brands Overview Team Reputation 62

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. It’s just more authentic and believable that way. And by using a coupon BK tracked redemption, up-sell conversion – actual profit of the Facebook campaign. That part is key.

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FAQ Content Consultant Social Media 137

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); or engaged in brand reputation management, often on a weekly basis. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

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Social Media Strategy Analysis Reputation 119

Buffer Social

JANUARY 10, 2019

Which is great news for brands and B2B businesses because it means that content doesn’t need to be overwhelmingly funny or inspirational. However, this number is expected to grow significantly in 2019 as people turn to authentic sources of information. This can help boost your brand’s reputation and build trust among your users.

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Research Content Facebook Curation 111

Convince & Convert

JULY 22, 2010

Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways. Our goal is not to increase sales; we want to create an authentic connection with knitters and crocheters. Excellent point around authentic connections.

Social Media 128

Social Media Strategy Influencer Case Study 128

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Follow her @fionnd on Twitter. Gabriella Sannino. Jolie O’Dell.

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Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Reputation Management. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics.

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Marketing Affiliate marketing Small Business SEO 279

Hootsuite

JULY 13, 2023

Ad campaigns can be built specifically for lead generation and include a call to action that asks for contact info. Source: TikTok Social listening Social listening is the act of monitoring social media platforms for mentions or discussions of your brand, products, campaigns, or industry. See more LinkedIn stats here.)

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Social Media HootSuite Analytics Newsletter 98