Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

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Influencer Marketing Collaboration ROI 107

Sprout Social

NOVEMBER 12, 2023

Brand collaborations, especially co-marketing , are a win-win for your brand reputation. And we’ll explore some of the best brand collaborations we’ve seen this year to help inspire your next campaign. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations.

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Collaboration Brands Fashion Sports 112

Keyhole.co

FEBRUARY 20, 2024

From understanding audience sentiment towards specific campaigns to identifying potential influencers and engaging with their community, social listening on Instagram empowers brands to stay relevant, responsive, and connected in the dynamic world of social media. You might chuckle at this one.

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Instagram Sentiment Reputation Hashtag 52

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Many marketers will start by searching a database to find influencers for their campaigns. This is where the first of the Five W’s comes into play.

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ROI Influencer Marketing Survey 107

Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

Conversation 130

Conversation Brands Authentication Trends 130

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

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Instagram Badge Authentication How To 59

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends.

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Campaign Social Media Tips Transportation 255

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

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UGC Content HootSuite Authentication 145

Oktopost

JANUARY 10, 2022

With more than 10 years of experience in SaaS that includes MarTech and conversational commerce, Jennifer has an impressive reputation of leading meaningful transformations across B2B organizations to be forward-thinking when it comes to using technology. Jennifer Gutman is Oktopost’s Director of Social Strategy. Unleash Your Inner Artist.

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Social Media B2B Social Media Management Hosting 158

Oktopost

JANUARY 25, 2024

Creating an employee advocacy program is a strategic move for brands seeking to extend their reach and foster authentic relationships with their audience by tapping into the beauty of human connection. The key is to tailor this content to specific audiences within a unified campaign.

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B2B Social Media Strategy Reputation 69

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

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Examples Brands Sentiment Reputation 59

Keyhole.co

FEBRUARY 13, 2024

Brand reputation management As a brand, you can’t make everyone happy. However, keeping track of positive and negative comments around your business is essential to mitigate potential reputation crises. Such direct engagement with the customers gives your business a transparent and authentic brand image.

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Twitter Sentiment Microblogging Hashtag 59

The Realtime Report

APRIL 11, 2019

Or does relying on authentic and organic engagement have the most impact? Organic engagement is best done authentically and often, so aim to attract your target audience with trending and evergreen topics that are both highly relevant to them and reflect your brand’s values. Social Media Supports Your Online Reputation.

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Small Business Organization Social Media Authentication 133

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. LinkedIn’s professional environment makes it an ideal platform for building authentic relationships and engaging with potential customers.

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B2B LinkedIn Authentication Loyalty 62

Sprout Social

MAY 9, 2023

AI-generated ideas can also make your nurture campaigns more successful. Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering.

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Sentiment Marketing Analysis Loyalty 132

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

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Strategy Sentiment Marketing Analysis 129

Convince & Convert

DECEMBER 7, 2023

70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. Create targeted micro-campaigns that address these groups specifically.

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Campaign Marketing Authentication Loyalty 137

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Engaging with the audience Coca-Cola prioritizes two-way communication, actively responding to comments, messages, and feedback, fostering a sense of connection and authenticity. Make a difference.

Strategy 69

Strategy Social Media Loyalty UGC 69

Oktopost

APRIL 14, 2022

In this episode, Olivia Messina is breaking down how social media managers can build their employer brand in a meaningful and authentic way. One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign! Love Going Behind the Post?

Social Media 69

Social Media Social Media Management B2B Apple 69

Social Media Strategies Summit

FEBRUARY 4, 2021

The first step in the campaign is to create a LinkedIn page. However, ensure the corresponding URL is correct so that people are directed to the right landing page and your campaign remains effective. There are several ways you can incorporate marketing techniques into your campaigns: Passive marketing. Make your page public.

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B2B LinkedIn Strategy Brands 130

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

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Strategy Brands Content UGC 124

Sprout Social

APRIL 1, 2021

By focusing one prompt around music, Tim Hortons makes the engagement feel more authentic and less self-serving. Their 2020 holiday campaign —a whimsical video series centered on Canadians and the snowpeople they made that winter—showcases this people-first mentality and underscores a powerful message of inclusion.

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Strategy Reputation Film Overview 126

Sprout Social

MARCH 29, 2023

Authentic and objective reviews are powerful ways to attract top talent.” When team members share their experiences on social, it seems genuine, trustworthy and authentic. Julie adds, “It’s important to build authentic relationships with top talent we’re targeting.

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Social Media Strategy Team Review 101

Keyhole.co

MARCH 28, 2023

The answer lies in the nature and goals of your marketing campaign. You can capitalize on these opportunities while building an influencer marketing campaign. Collaborating with reputable influencers on a more ongoing basis reflects a higher level of legitimacy, both on the influencer’s and eCommerce brand’s part.

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Influencer Strategy Marketing Collaboration 52

Social Media Strategies Summit

FEBRUARY 18, 2021

Authenticity Will Continue to Be Vital. When people come on social media, they want good, engaging, and authentic content and not promotional, branded content. Consumers want to form real, authentic relationships with brands that they invest in and stay loyal to. Social Media Will Be Used as a Discovery Engine.

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Trends Social Media Authentication Instagram 195

Pixlee

SEPTEMBER 13, 2021

User-generated content is a free and authentic way to promote your brand through the experiences your customers are already sharing about you. They can use videos, reviews, photos, or any other content type to make your brand more authentic and appealing to a broader audience. Manage your brand reputation.

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UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

User-generated content is a free and authentic way to promote your brand through the experiences your customers are already sharing about you. They can use videos, reviews, photos, or any other content type to make your brand more authentic and appealing to a broader audience. Manage your brand reputation.

UGC 52

UGC Marketing Influencer Authentication 52

Sprout Social

APRIL 19, 2022

Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. launched a TikTok “reality show” style campaign, “ Eyes. The campaign featured three challenges set by influencer judges with the winners taking home a year’s worth of free e.l.f. While e.l.f.’s

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Collaboration Brands Loyalty Campaign 88

Sprout Social

JULY 12, 2022

For businesses embroiled in scandal, recovery can take time; 30% of board members say their companies’ reputations rebounded in less than a year after a brand crisis, while 16% said the recovery took four years or more. We’ve all seen the headlines about brand scandals and businesses’ attempts to reclaim their reputations.

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Examples Brands Sentiment Reputation 112

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Manage brand reputation With rising consumer awareness, brands need to make sure they are always fostering a positive brand reputation.

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Review Brands How To Analysis 128

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. With Sprout, customize listening topics based on specific social campaigns and get targeted insights.

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Brands Sentiment How To Analysis 114

Keyhole.co

NOVEMBER 2, 2023

Once you’re able to find an influencer that aligns with your brand, working with them can be quite beneficial to your marketing and lead generation campaigns. However, the success of an influencer marketing campaign hinges on one crucial element: the influencer outreach email. In this case, your subject line is your first impression.

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Influencer Tips Collaboration Campaign 52

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

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Reputation Strategy Brands HootSuite 106

Pixlee

JUNE 21, 2019

Creating an omnichannel campaign requires greater alignment than isolated advertisement efforts on your digital channels. Brands looking to execute omnichannel campaigns successfully are turning to micro-influencers– and it’s paying off. It will affect your brand recognition and marketability in a positive and authentic way.

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Influencer Collaboration Metrics Reputation 68

Pixlee

AUGUST 25, 2020

True commitment to diversity means more than including more varied faces in marketing campaigns. If you want to make your marketing more diverse and authentic, turn to your fans and followers. Work with them to craft campaigns that tell your brand story and theirs in an authentic way. . Market Authentically.

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Brands UGC How To Authentication 52

Sprout Social

JANUARY 12, 2022

Make a meaningful impact on customers through authenticity. That’s because social comments are unfiltered and authentic. There’s a reason why so many ecommerce brands are going all-in on user-generated content and hashtag campaigns that require customers to share photos and reviews — they get people talking.

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Conversation Review Marketing How To 137

Oktopost

OCTOBER 20, 2021

Polishing up your brand reputation and authority. More engagement with the rest of your marketing campaign content. The stages are: Build your brand awareness and reputation , using personalized content to establish your credibility and expertise, positioning yourself as a thought leader.

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Content B2B Statistics Data 122