Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It’s all about authenticity and relatability.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Fire up your marketing campaigns by doing them exactly the same, said no marketer ever. Episode Summary. Stay in the Loop.

B2B 118

B2B Apple Loyalty Hosting 118

Social Media Strategies Summit

JULY 28, 2021

Social media may not be your preferred platform for B2B leads, but maybe it should be. Because when used for B2B lead generation, social media platforms (especially LinkedIn) give a high ROI of 229%. Another lead magnet that works well, especially for B2B social leads , is free tools. Referral Campaigns. Free Tools.

Social Media 264

Social Media Discount Influencer B2B 264

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

NOVEMBER 12, 2020

For example, if you work with corporate professionals or service B2B clients, it’s sensible to invest time in LinkedIn. Start with two platforms that are in alignment with your customer base, then scale as you become more comfortable in planning and executing social media campaigns. Develop a Simple Content Calendar.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Talk like a human.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

JANUARY 12, 2022

Make a meaningful impact on customers through authenticity. That’s because social comments are unfiltered and authentic. Earn long-term brand loyalty. Encouraging conversations among your audience is central to building customer relationships and, in turn, brand loyalty. This is especially important for B2B brands.

Conversation 137

Conversation Review Marketing How To 137

Hootsuite

MAY 26, 2021

When you do that, you’re more likely to build trust and loyalty. That means you can reach out to an audience who already have an interest in what you’re offering and authentically connect with them, offering useful information when the time is right. Authenticity builds trust — and that, in turn, can become customer loyalty.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Sprout Social

JANUARY 9, 2024

It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign. AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. In one such campaign, Amazon asked its employees to describe their ‘Amazon resumes’ in three lines or less. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

ROI 48

ROI Loyalty Embedding Metrics 48

Hootsuite

DECEMBER 10, 2019

Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. True purpose is more than just a marketing campaign based on the new social media trends. Taking a stance on social media may anger some customers as much as it drives loyalty and praise from others. Do it before you talk about it.

Trends 145

Trends Social Media CPA Sports 145

agora pulse

DECEMBER 23, 2020

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Reading about experts’ experiences with social media campaigns can provide invaluable inspiration.

Skills 195

Skills Social Media Marketing Influencer 195

agora pulse

OCTOBER 1, 2019

Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. If you want to run social media ads to increase sales by both targeting cold traffic and running retargeting campaigns, get your ad campaigns approved ahead of time. Create them today, and submit them for approval.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. If you want to run social media ads to increase sales by both targeting cold traffic and running retargeting campaigns, get your ad campaigns approved ahead of time. Create them today, and submit them for approval.

Social Media 135

Social Media Small Business How To Campaign 135

Keyhole.co

AUGUST 10, 2023

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. If you already have a LinkedIn page followed by your customers, this will give them an authentic and unbiased perspective on your brand, products, or services.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. If you already have a LinkedIn page followed by your customers, this will give them an authentic and unbiased perspective on your brand, products, or services.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Pixlee

JUNE 23, 2017

This new integration with Oracle Marketing Cloud, through Oracle Responsys, helps marketers to enrich their broadcast and triggered email campaigns with shoppable photos and videos from real customers. Post-Purchase Emails: Request product reviews post-purchase to enhance customer engagement and loyalty.

Marketing 40

Marketing Content Applications Campaign 40

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Daily engagement builds advocacy 87% more , weekly engagement builds it 64% more, monthly engagement builds it 49% more, and a few times a year build loyalty 33% more. Image via Unsplash.

Loyalty 60

Loyalty Social Media Engagement Training 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. So from there I joined the B2B tech world.

Sports 52

Sports Communities Brands Company 52

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. Well, authenticity is a key factor. How should it look?

Social Media 118

Social Media Marketing B2B Banking 118

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. This applies to marketing campaigns, how you talk to customers and so much more. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content. Launch a brand campaign Individual campaigns build awareness for specific initiatives.

Brands 94

Brands How To Sentiment Social Media Management 94

Oktopost

MARCH 16, 2022

In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Powered by natural language processing (NLP) and machine learning, gathering authentic customer sentiment has never been so important. The stronger their loyalty is, the more likely it is that they’ll buy from you.

Sentiment 109

Sentiment Analysis Social Media How To 109

Buffer Social

JULY 21, 2016

Even fewer B2B companies are on Snapchat. It’s normal to feel a little intimidated by the app’s unfiltered format, yet that authenticity and spontaneity actually make Snapchat a prime marketing opportunity. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc).

Types 40

Types Social Media Content Brands 40

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Unlikely at best.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. In this post, we’ll break down exactly how to define and measure Share of Voice, explain why it’s such an important metric for B2B marketers today, and share actionable tips to increase your share of voice on social media.

Social Media 121

Social Media B2B Metrics Conversation 121

Sprout Social

DECEMBER 20, 2023

Features like the campaign planner and tags take the guesswork out of reporting on content and campaign success. Discover authentic and impactful creators to partner with, and use Tagger to manage your relationships, contracts, campaigns and more in one centralized platform. Source: Buffer) 4.

HootSuite 112

HootSuite Brands Price Collaboration 112

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. B2B Social Media Example: GE MarkNet by Social Media B2B. She uses the word campaign unfortunately, but otherwise it’s a helpful post.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways.

Social Media 129

Social Media Strategy Influencer Case Study 129

Viper Chill

APRIL 26, 2010

To do this you need to write compelling content, be an authentic representation of your niche and interact with your community as much as possible. She said “that doesn’t make any sense because it doesn’t drive traffic to our site&# but I was trying to explain to her we’re building trust & loyalty.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

SEPTEMBER 23, 2010

I was literally having a conversation with a client about this exactly, “Can we get a social media campaign completed by Friday?&# , when this arrived. bolen Thank you for this. There seems to be a somewhat prevalent issue with the perception of social media marketing as “set it and forget it&#. All rights reserved.

Social Media 148

Social Media Strategy Energy Consultant 148