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Mobile Trends for 2013

Firebelly

With mobile technology rapidly growing and changing it is exciting to see what we can expect to happen in the future. I discovered an article written by JWT on the 13 Mobile Trends for 2013 and picked out a few that I already see happening in my own mobile use. Mobile as a Sixth Sense. Million Ways To Say Hi.

Mobile 162
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Social Media and Travel

Social Media Marketing

Whether it's at an airport, on a train or in a car, you're mobile and your digital life is mobile too. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007. Just this week, Apple announced that it sold 37 million iPhones and 15.4 Thanks, Delta!

Travel 165
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Relevant Social Content is Visual, Spatial and Mobile

Firebelly

Today’s article is a guest post by Jason Bean , Internet Marketing Sherpa at Deep Ripples. I was reminded recently as I traveled out-of-town that our ability to be mobile in this country is amazing and we don’t really give it a second thought. Constantly Moving Targets.

Mobile 183
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5 Helpful Social Search Articles

Firebelly

Here are 5 articles to help you understand social searchs relevancy to your business. For many news pages, social media has become the number one referrer and we are seeing some evidence that websites in the travel vertical and other such experience/story based content websites are moving towards the same pattern.

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Understanding “Recently In” Facebook Ad Location Targeting

Jon Loomer

Facebook’s Help Article defines them as follows: Everyone in this location (default) : This option allows you to reach people whose home or most recent location is within the selected area. You might want to advertise rental cars, for example, to people traveling in a location. Thankfully, I had captured that info in the article.

Facebook 168
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Facebook Location Targeting: A Detailed Guide

Jon Loomer

We’ll cover these in more detail later in this article. Here’s an example targeting people in California, while excluding San Diego: *Excluding locations has some special considerations, which are covered later in this article. People traveling in this location. Traveling In, People who Live In, etc).

Facebook 166
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Infographic: Native advertising effectiveness

Sherrilynne Starkie

The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads. Related articles. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained. Infographic by Sharethrough.