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iPad saves the Page Advertising Business

Buzz Marketing for Technology

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.

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The iPad Should Be Free

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In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? it's in the targeted marketing as well. or does it? buying habit.

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The New Mass Media Is The iPad

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The iPad had a good week. No, I'm not talking about the swirling rumors of the iPad 2. million iPads. This brings them close to 15 million iPads sold in 2010 (which blew away many industry analysts estimated). This brings them close to 15 million iPads sold in 2010 (which blew away many industry analysts estimated).

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Enabling Your Abilities

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Enabling Your Abilities Written on June 29, 2010 by Justin Levy in content strategy , preparation , technology , video 4 Comments - Leave a comment! What magazines/journals are you reading to stay creative?

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The New Media Diet

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For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs her iPad with her smartphone near-by and engages in the digital native dance known as multi-platforming. So, what's a marketer to do? The article points to a few solutions.

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How I Write

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Microsoft Word for newspaper and magazine articles. The ideas for content come from the following areas: I still subscribe to a lot of email newsletters (old habits die hard) on topics as far-reaching as marketing, public relations, branded content, technology, art, music, fashion, innovation, etc. on my iPhone and iPad ).

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Google's Third Wave Of Innovation

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If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. It was everything from programs to articles, and (through the years) it''s hard to imagine how we would find anything (let alone remember stuff) in a world where we can "Google it."

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