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How and why you need to track brand mentions across networks

Sprout Social

In this article, we’ll define the different types of brand mentions and show you how to monitor them. A brand mention is any reference to your brand’s name, products and services on a blog, website, news article, forum, social media post and other digital channels. tech forums, gaming communities).

Brands 68
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How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it?

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From Thought Leadership to Trust: The Power of LinkedIn for Brands

Oktopost

Users come to LinkedIn expecting professional perspectives, well-researched articles, and data-backed posts, making it easier for brands to position themselves as experts in their fields. Platform moderation and culture LinkedIn’s community guidelines prioritize respectful, professional discourse.

LinkedIn 127
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50 Tips for Taming the Social Media Beast: Mastering AI, Branding and Team Alignment

Pam Moore

The image I used in this article created by OpenAI's ChatGPT is a perfect example of “perfection is the enemy of good.” Use the Right Tools and Technology : Invest in tools that help measure engagement, conversion, sentiment, and ROI. Community and Sentiment: 38. ” ha Focus on Your Goals: 2.

Team 133
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Social media listening examples that will help you unearth better insights

Sprout Social

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Then, dig in further.

Examples 127
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How AI insights improve decision making

Sprout Social

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. What are AI insights?

Sentiment 117
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4 Key Metrics To Drive Your UGC Creator Campaigns

Keyhole.co

In this article, we’ll talk about UGC and some of the most important metrics you can use, so you can get a focused conception of ROI for your marketing strategy. It creates communities The ability to connect based on the authenticity of the message, then, coalesces communities around the brand. Let’s jump in. What is UGC?

UGC 52