Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

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ROI B2B Social Media How To 52

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

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B2B Instagram Brands Hubspot 158

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate.

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B2B Social Media Marketing StumbleUpon 246

Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. If you’d rather read along, we’ve also summarized the discussion in the article below.

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Trends Social Media Brands Meme 167

Oktopost

JULY 20, 2023

It’s a fresh, fun, and professional space that’s making waves in the realm of B2B communication. And just like Instagram, Threads enforces Community Guidelines on content and interactions in the app. These figures demonstrate the potential of Threads as a platform for B2B communication and community building.

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Conversation B2B Community building Instagram 91

Webbiquity SMM

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Focus on community engagement. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity.

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Social Media Management Skills Social Media Metrics 227

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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B2B ROI Social Media Hashtag 91

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

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B2B MySpace Startup Social Networking 190

Buffer Social

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.   There's a growing preference for smaller, specialized, trusted groups in community building.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. The post Three Reasons We Can’t Disconnect from Social Media appeared first on B2B Marketing Blog | Webbiquity.

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Social Media Reddit LinkedIn Research 220

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Moreover, brands today can use their websites to build a community around their product or service. Practice Proper Channel Management. Over to you.

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Influencer Brands Policies Privacy 288

Stay N' Alive

JUNE 26, 2017

PSA to all the naysayers who claim that social media can’t yield a profit in the B2B Community: You aren’t executing the right strategy. Here are four steps to follow if you want to create the best possible B2B strategy on social media: Follow your prospects on social media and engage with them.

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B2B Social Media Strategy Authentication 53

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

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Strategy Twitter Tips Marketing 52

Social Media Marketing

MARCH 1, 2010

Company Blogs – small business leaders praise company blogs – at least, those that are “well written, current and with good thought leadership articles” – as great sources of information about business-relevant products, services and the underlying character of a company. Tags: guest post study social media b2b corporate blogging.

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B2B Study Social Media Small Business 159

Koka Sexton

NOVEMBER 4, 2023

10 Content Marketing Hacks That Will Explode Your Reach Content marketing is an ever-evolving industry, and now more than ever, it is becoming a strategic and important part of any B2B organization’s marketing mix. Follow the hacks outlined in this article and you’ll be well on your way to becoming an industry-leading content marketer.

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Content Marketing B2B Study 52

Hootsuite

DECEMBER 1, 2022

Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. LinkedIn is well known as the social network of choice for B2B marketers. As mentioned, for B2B companies, LinkedIn can be a goldmine of lead development and relationship building.

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LinkedIn Strategy Tips HootSuite 139

Sprout Social

MARCH 12, 2024

When doing research for this article, no brands were willing to speak about their approach to this year’s election—suggesting brands are tired of being burnt by the harsh political limelight. Some brands, like nonprofits and political associations , will inevitably need to be present in social media conversations about controversial topics.

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Social Media Marketing Sentiment Influencer 114

Social Media Strategies Summit

NOVEMBER 18, 2022

Read more about Instagram marketing strategy with these articles: 10 of the best examples of brands using Instagram Reels. So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. Optimize Your Facebook Page.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

APRIL 13, 2021

In Other Words… For her recent Search Engine Watch article , Marissa Pick (no relation) gathered insights from several social media influencers about how brands may be able to use Clubhouse for online community building. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already.

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Apple Plaxo Microsoft Vimeo 215

Writtent Blog

DECEMBER 6, 2023

Blog categories or an on-site article directory are excellent for this. Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. Try article marketing. Sponsor a local sports team. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Oktopost

NOVEMBER 18, 2021

Shawn is also an active Forbes Councils Member contributing much insight to the B2B marketing community. Read Shawn Herring’s latest articles here. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Episode Summary. Stay in the Loop.

B2B 62

B2B Apple Marketing Startup 62

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Are you currently using LinkedIn tips for B2B marketing?

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B2B LinkedIn Tips Marketing 107

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Why is Brand Visibility Important for B2B? Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Foster Community on Social with Regular Interaction.

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Brands B2B SEO Influencer 75

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. So, for example, if you have a pillar page you want to generate traffic for, make sure that you publish as many other articles about the same topic as possible: target similar and related search terms.

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Loyalty Software Publishing SEO 204

Social Media Strategies Summit

MARCH 18, 2021

Or maybe a B2B company using social platforms to generate leads. That might be a safe approach to social, but if you follow that self-imposed rule to the letter, you’ll miss out on a lot of opportunities to engage your audience and build a real community around your work. But those aren’t the only use cases for social – far from it.

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Social Media Transportation Feed Feedly 279

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how!

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Publishing Social Media Film B2B 84

Sprout Social

FEBRUARY 5, 2024

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long. When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says.

Social Media 112

Social Media Authentication Communities Campaign 112

Koka Sexton

DECEMBER 31, 2022

You can also use influencers and social media to build a presence, as well as participate in relevant communities and forums. A B2B marketing professional must have the following skills in order to be successful in leveraging a brand presence across multiple channels: Soft Skills: Leadership. Communication. Skills needed.

Strategy 92

Strategy Marketing B2B ROI 92

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Create blog posts and articles around issues your brand aims to solve.

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Reputation Brands Construction How To 59

Sprout Social

FEBRUARY 26, 2024

Chewy: Melting pet parents’ hearts For help crafting this article, we turned to Sprout Social’s community, The Arboretum , to learn which brands inspired other social pros. A reminder that even B2B social customer care should be person-first. The play: B2B brands, this one’s for you: Humanize. Talk like a human.

Report 66

Report Atlassian Brands Sentiment 66

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. Furniture e-tailer Article keeps it short and sweet with its About Us section. Select pages can also publish articles as Newsletters now too, giving your content a boost right into followers’ inboxes.

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LinkedIn Company HootSuite Hashtag 145

Ignite Social Media

MAY 6, 2021

If you’re constantly tagging connections that would not benefit from seeing an article you post, stop doing this while you’re ahead. LinkedIn stories allow you to share content with your community for up to 24 hours (which tends to be the standard timeline for this content to stay active). LinkedIn Stories.

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LinkedIn Marketing Eventful Compete 202

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers.

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Social Media Jive Marketing B2B 230

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. In this article, I'll dive deeper into tactics for making your profile stand out on the increasingly crowded platform. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Pam Moore

DECEMBER 11, 2016

What is included in this article and episode #228 of the Social Zoom Factor Podcast: . Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 2017 content marketing statistics. Content Marketing Institute).

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Template Templates Content NewsCred 167

Sprout Social

FEBRUARY 12, 2024

In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Productivity app Notion uses Easlo to build a community for the brand to this end.

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Influencer Marketing Collaboration ROI 107

Oktopost

DECEMBER 5, 2022

Social media marketing is more about creating meaningful connections, sharing updates, and building a community. If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads. That number is likely to be much higher for B2B influencers.

SEO 115

SEO Social Media Reputation Real Estate 115