Convince & Convert

DECEMBER 15, 2023

If formal approval is needed before content can go out, leaders need to create an organizational culture that supports this need. Convince & Convert founder Jay Baer found in his most recent research, Time to Win , that 2/3 of customers say organizational speed is just as important as price. to get through.

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. This will give you an idea of what your marketing budget should be.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. But like all relationship building, it takes time and effort, and one of the most effective ways to do this as a social media manager is through data.

Social Media Management 119

Social Media Management Skills Social Media Upcoming 119

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 106

ROI Influencer Marketing Survey 106

Social Media Strategies Summit

FEBRUARY 1, 2024

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar.

Analysis 184

Analysis Social Media How To Hashtag 184

Hootsuite

JANUARY 2, 2024

Not to fear: all you actually need to do is comment on other people’s posts. Where do you leave them? What should you say? Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your professional network.

Comments 106

Comments LinkedIn HootSuite Analytics 106

Social Media Strategies Summit

OCTOBER 21, 2021

That same study reveals that 74% of people who read financial publications would trust a “connected leader” more than one who doesn’t use social media as part of their work. So it’s no surprise that an increasing number of business leaders are active on social. For one thing, it seems employees like it. Only 12% disagree.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

APRIL 17, 2024

But where do you start with building a chatbot? A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge. It helps you engage with customers, answer inquiries and perform automated tasks. Table of contents: What is a chatbot builder? Here are a few to consider.

Hubspot 104

Hubspot Template Templates API 104

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Sprout Social

FEBRUARY 25, 2021

If your director of sales closes a deal, you would never chalk it up to the sales guy being a ninja. Not only is this discouraging for social marketers to hear, it can also reveal a marketing leader’s knowledge (or lack thereof) about social marketing. Social media managers are often told, "work your magic!"

Social Media Management 119

Social Media Management Marketing Collaboration Skills 119

Sprout Social

OCTOBER 31, 2023

Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

Tools 99

Tools How To Sentiment Training 99

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Sprout Social

JANUARY 12, 2023

In this article, we’ll outline everything you need to know about developing and sharing your own brand values. In this article, we’ll outline everything you need to know about developing and sharing your own brand values. Your brand values can help you: Attract and retain employees who are a cultural fit. What are brand values?

Brands 129

Brands How To Authentication Exercises 129

Ignite Social Media

APRIL 2, 2021

That’s why it’s important to check in on your team that is working hard to make social media management seem effortless. Identify those skill sets that your current manager does well and find support in other areas to help lighten the load. When you deal with trolls daily, taking a week off now and again is imperative.

Social Media Management 190

Social Media Management Social Media Brands Guidelines 190

Sprout Social

SEPTEMBER 6, 2023

If you’re new to LinkedIn or want to optimize your LinkedIn business page, we’ve created this resource for you. In this guide, we’ll walk you through six simple steps to create an engaging LinkedIn business page to help you stand out and achieve your business goals. Table of contents: What is a LinkedIn Business Page?

LinkedIn 114

LinkedIn How To Collaboration URL 114

Hootsuite

AUGUST 10, 2022

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If If you do fall into that first category, welcome to 2022! Wait ‘till you hear about BeReal.) These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy.

How To 106

How To Marketing Collaboration Influencer 106

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. This complexity makes marketing efforts even more crucial, as you must engage with your prospects throughout their customer journey. What is B2B SaaS Marketing? It’s that simple.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

OCTOBER 9, 2023

I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the company—rather than be disrupted by it?

Team 112

Team Examples Marketing Training 112

Sprout Social

AUGUST 28, 2023

Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows. Investing in an all-in-one AI marketing tool that easily fits into your tech stack helps you scale your marketing efforts, consolidate multiple marketing functions and streamline workflows across your entire organization.

Team 87

Team Tools Marketing Hubspot 87

Oktopost

OCTOBER 26, 2023

Nonetheless, in this era of heightened digital engagement, a well-crafted strategy coupled with the right tools can empower financial institutions to reap the manifold benefits of employee advocacy while effectively managing associated risks. Jump Ahead: Why Launch an Employee Advocacy Program?

Reputation 125

Reputation B2B Guidelines Policies 125

Oktopost

APRIL 28, 2021

Tackling the above and more, noted creator of company culture, speaker and sales expert Derek Grant of Salesloft delivers a hearty serving of perspective on the modern-day sales leader. Derek even shares a story being “value shamed” by his team and the importance of being called out as a leader. Like What You Heard?

B2B 94

B2B Startup Apple Team 94

Sprout Social

MAY 4, 2023

We will also walk you through how to join groups on LinkedIn as well as how to create a group on LinkedIn. Or, you can enter a specific group name, an industry, a company name or consumer group. Or, you can enter a specific group name, an industry, a company name or consumer group. Some queries will take you directly to Groups.

Groups 130

Groups Groups LinkedIn Microsoft 130

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. Today, I’m happy to share with you all the tasks I have on my daily, weekly, and monthly checklists at Buffer and explain how I’m working on these tasks. What should I work on next?

Social Media 93

Social Media Notification Social Media Management Metrics 93

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. In this article, I’m offering tips for experienced social media managers who want to skyrocket growth for their social agencies. Why Do You Need to Energize Your Agency?

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Buffer Social

OCTOBER 11, 2023

  A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. Here’s everything you need to know about LinkedIn Top Voices and how to become one.  LinkedIn, however, has gone the other way.

LinkedIn 116

LinkedIn Badge Communities How To 116

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK.

Social Media 122

Social Media Survey Education Team 122

Hootsuite

MARCH 8, 2023

Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Pirate, stern teacher, thought leader, makeup influencer, real housewife—and more. Reset Social media marketers wear all the hats and do all the jobs.

Instagram 134

Instagram Tools HootSuite Hashtag 134

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities. Jump ahead B2B Social Media: Where Are Your Customers Now?

B2B 117

B2B Trends Social Media UGC 117

Oktopost

SEPTEMBER 21, 2023

If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy.

Examples 136

Examples B2B ROI Analytics 136

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. We’ll run you through how social media can turn your prospects into customers, starting from their first ‘like’ all the way to closed-won, and how you can use Oktopost to achieve it.

Social Media 62

Social Media How To B2B Team 62

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. According to The 2023 State of Social Media: AI and Data Take Center Stage report, business leaders expect increased investments in AI over the next few years. What are AI ethics?

Marketing 89

Marketing Privacy Policies Issues 89

Sprout Social

NOVEMBER 3, 2022

In this article, we’re breaking down quiet quitting—what it is, why it matters and what you should do if you notice your employees getting burnt out. In this article, we’re breaking down quiet quitting—what it is, why it matters and what you should do if you notice your employees getting burnt out. steph.and.den.

Team 97

Team Loyalty Report Collaboration 97

Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. From start-ups to small businesses and large enterprises to public figures, Mentionlytics can help manage a brand’s reputation and social media. Mentionlytics is a solid social media management platform.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Honing your social media skills can help you evolve alongside the profession, so you can create an even bigger business impact and remain competitive for future job opportunities. .

Skills 128

Skills Sentiment Team Press Release 128

Sprout Social

FEBRUARY 14, 2023

With a strategy behind it, advocacy will help drive sales, attract talent and position your team members as leaders in their respective networks. Factor that interest into the 842 social media connections each of your colleagues has on average, and you’ve opened your brand up to a whole new world of potential impressions.

Authentication 92

Authentication Examples Class Team 92

Buffer Social

SEPTEMBER 11, 2023

It’s the first impression you’ll make on prospective employers, clients, partners, or investors — so make it count. Having a strong LinkedIn game is no longer an option. What we’re witnessing in today’s tough economy is the inevitable rise of social selling. What’s the true ROI? The ROI is insane.

LinkedIn 113

LinkedIn Tips Skills URL 113