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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. Read on for all the key takeaways: Overcoming Common Higher Ed Collaboration Challenges. You can’t do it all alone.

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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 104
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AI Propels Robots Beyond Repetitive Functions

The Realtime Report

The synergy between AI and robotics fuels the creation of machines that mimic human adaptability and intelligence, reshaping industries across the globe. Elinta Robotics, currently supporting 30% of the Lithuanian robotics industry, is witnessing rapid growth. The technology will profoundly reshape all the industries.”

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How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Many employees are already using free AI tools as collaborators to create more impactful content or to work more efficiently.

Policies 107
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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Examples 101
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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. Like many innovations, the tech industry’s vision for the metaverse had eerie similarities to media like Black Mirror and Snow Crash. This can stem from lack of research or biased datasets, among other reasons.

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10 best influencer marketing tools you need in 2022

Sprout Social

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.