Twist Image
SEPTEMBER 22, 2012
Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. Those TVs are used for DVDs, Netflix or Apple TV instead. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. media company.
Ignite Social Media
MAY 9, 2017
In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. banana”, “apple”, “pear”, etc.). Established marketing platforms like TV, print, email, and digital have a standard way of measuring success.
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Waxing UnLyrical
JULY 23, 2014
It feels like NBC is comparing apples to oranges. I think it’s because social media does increase ratings; Nielsen and the networks just haven’t figured out how to connect the dots just yet. So, a hockey game being played at 5 p.m. in Sochi was airing at 8 a.m. in New York. Monday through Friday? Not so much.
Idaconcpts
DECEMBER 3, 2012
Now I’m almost daily forced to wrestle with the spell check, all because some hotshots over at Apple Computer thought that it was chick to put the small letter I in front of every new product. It’s almost like being on the Nielsen team. And it’s all Microsoft’s fault for dropping the ball on world software domination.
Twist Image
JANUARY 26, 2017
It was never an apple to apple comparison. Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). nielsen ratings. For me, this debate would set my hair on fire (who am I kidding? I was bald back then too). Still, the debate raged on. You would be wrong. advertising agency.
The Realtime Report
NOVEMBER 26, 2019
Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. We know AT&T has a big nut to pay off after buying WarnerMedia but…. No kidding!
Stay N' Alive
SEPTEMBER 3, 2013
People are replacing their TV watching habits with Youtube, and Hulu, Netflix, Xbox, and Apple TV. Revenue of news orgs is at the same level it was back in the 50s. People are seeking their news online. At one news org I worked with, the term, " side door traffic " was brought up over and over again, as something to strive for.
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