Twist Image
SEPTEMBER 22, 2012
Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. Those TVs are used for DVDs, Netflix or Apple TV instead. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. media company.
Ignite Social Media
MAY 9, 2017
Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. banana”, “apple”, “pear”, etc.).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Twist Image
JANUARY 26, 2017
Explosive growth on a platform does not (often) come with great marketing results for brands. In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. It was never an apple to apple comparison. mirum blog.
The Realtime Report
NOVEMBER 26, 2019
Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. That’s why so many marketers and agencies gravitated so quickly to programmatic “TV” ad buying so they could quasi manage their digital ad buys. No kidding!
Stay N' Alive
SEPTEMBER 3, 2013
People are replacing their TV watching habits with Youtube, and Hulu, Netflix, Xbox, and Apple TV. Now we find both print and video orgs, especially at the local level, competing against each other in a market where they previously did not compete. Revenue of news orgs is at the same level it was back in the 50s.
Buffer Social
MAY 8, 2019
Apple made CD’s redundant, and gave us 1,000 songs in our pocket. Ugly’s founders, Hugh Thomas and Joe Benn, are no strangers to the drinks industry after working together at Vita Coco, and over the years, the pair had grown tired the way many soft drinks were marketed. Market where your customers are.
Buzz Marketing for Technology
JUNE 25, 2008
Don Norman , of the Nielsen Norman Group , has a different take on PowerPoint. One of the big promises of ever faster and more powerful consumer technology (if we are to believe marketing campaigns) is that everyone will be able to perform like an expert. — Apple - iLife - Garageband.
Expert insights. Personalized for you.
95 
Let's personalize your content