Ignite Social Media
MAY 9, 2017
In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Social; however, is an entirely different story, and you’re probably measuring content performance incorrectly. banana”, “apple”, “pear”, etc.). Social media benchmarking is still in its infancy.
Waxing UnLyrical
JULY 23, 2014
Just 19% of Olympic viewers posted about the games on social media, according to NBC. It feels like NBC is comparing apples to oranges. Your programming has to be live in order for social media to drive it. Social media IS impacting TV ratings. Social media and TV are becoming evermore intertwined.
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Twist Image
JANUARY 26, 2017
Different platforms, different media, different user experiences, etc. It was never an apple to apple comparison. The debate about the efficacy on digital media channels intensified. Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). digital media.
Convince & Convert
SEPTEMBER 21, 2010
She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?
Buffer Social
MAY 8, 2019
Apple made CD’s redundant, and gave us 1,000 songs in our pocket. The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me.
Sprout Social
AUGUST 2, 2016
Eventually social media handles made their way onto ads. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. Be more visible on a specific social network.
Mindjumpers
DECEMBER 29, 2011
Tweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. There is no doubt that the design and easy intuitive user experience on hand held devices has had a tremendous impact on the use of social media.
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