Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “ the original social media agency ” because we were the first social media agency created out of whole cloth in the United States.

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Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track.

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Buffer Social

OCTOBER 9, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 2-6. Agencies Rethink Meta's Platforms Digiday reports a decline in agency investments in Meta due to diminishing returns. Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers.

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Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool?

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Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

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Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global.

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Sprout Social

AUGUST 12, 2021

A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. Why you need a social media campaign template. They cut down on reporting time. Only 29% of marketers use social data to assess campaign performance.

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The Realtime Report

APRIL 2, 2021

What Is Your Social Media Worth? FootPrint app tells you what your social media profile is worth. The app authenticates the users’ profiles, giving them a better idea of their value compared to others in today’s market. FootPrint app tells you what your social media profile is worth.

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Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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The Realtime Report

DECEMBER 2, 2022

New Social Media App Uncovers. Playsee , the fast-growing social media company that highlights neighborhood connections, today announced a major feature release. View and Interact With Content on Social Media. What Gen Z Users Want. How Playsee Boards Transforms How People.

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Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

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Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

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The Realtime Report

DECEMBER 18, 2013

Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Last Friday, the technology debuted in 254 Apple stores in the U.S.

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Social Media Strategies Summit

OCTOBER 7, 2022

Social media marketing is tough. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. HootSuite’s Social Media Content Calendar. HubSpot’s Social Media Content Calendar.

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Oktopost

AUGUST 29, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Don’t know where to start with social metrics and reporting? How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all!

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The Social Media Hat

JUNE 27, 2016

Social Media Get Your Social Media Inbox To Zero. Take Control Over Your Social Media Mentions And Messages. " Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Why should social media be any different?

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Forbes Social Media

SEPTEMBER 22, 2021

After a change to iPhone software, Facebook mistakenly told some advertisers their campaigns weren't as effective as they actually were.

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Oktopost

MARCH 8, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Episode Summary The amount of time and energy it takes to get your brand featured in a top-tier media outlet is not for the faint of heart. Catch all episodes here.

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Hootsuite

AUGUST 17, 2020

Weighing the options between organic vs paid social media? Paid and organic social are different beasts best harnessed for different goals. If you’re new to paid social, 2020 is an interesting time to get started. If you’re new to paid social, 2020 is an interesting time to get started. What is paid social media?

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Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 70% of the U.S. billion last year to 2.5

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Keyhole.co

MAY 29, 2023

So if you are wondering where they might possibly be, rest assured they are probably on social media. billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 4 Apple’s Shot on IPhone What is it about?

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Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

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Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Gen Z and social media statistics. That’s two days.

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Waxing UnLyrical

JUNE 22, 2011

It happened when I decided to switch from BlackBerry to iPhone , and when I decided to switch from PC to Mac (that was the first Apple product I ordered, so you can see I have slowly but surely become a #Machead). Now, I’ve never heard great things about Apple’s customer service. Quite possibly there are reports, etc.,

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Oktopost

APRIL 25, 2022

Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas?

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Social Media Strategies Summit

JANUARY 2, 2020

In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. 5 Apple Pulls at Our Heartstrings. This season, Apple focused on the emotional side of the holidays with a storytelling campaign that really pulls at viewers’ heartstrings. 6 Gap Goes 100% Digital, Taps Into Experience Economy.

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Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Are you marketing a product for even younger generations than Gen Z?

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Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on building community? Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. There is no one-size-fits-all definition for social “success.”. on social media. 1: Define your social media goals!

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Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Wondering how to grow your social media accounts?

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Oktopost

DECEMBER 1, 2021

Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Jason Miller. His time at LinkedIn was epic.

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Keyhole.co

JUNE 30, 2021

Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level. Making your social media selling nowadays requires more effort than just boosting a successful post. Use cross-channel marketing.

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Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): Social Media Prediction #1: Video Content Will Reign Supreme . We bet you are!

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Direct Marketing Observations

APRIL 26, 2010

Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers. When it comes down to it this topic cannot be about marketers adding a new channel, it has to be about those marketers who can adopt to changing consumer behaviors and those who cannot.

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Social Media Strategies Summit

SEPTEMBER 3, 2020

The 1980s saw the rise of the personal computer in the form of the Apple II and the Commodore. The 2010s was the decade of social media that for the first time allowed human beings to connect with every other human being on the planet. adults reported owning some type of voice-enabled smart speaker. What is Voice?

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Ignite Social Media

JANUARY 21, 2021

By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting. How Reporting and Attribution Will Be Effected.

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Hootsuite

DECEMBER 4, 2019

It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. With this cheatsheet of solid content ideas for each of the major social platforms, you’ll be ahead of the curve. Creative social media post ideas for all the major platforms. Market data.

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