Buffer Social
MAY 8, 2019
Apple made CD’s redundant, and gave us 1,000 songs in our pocket. And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Great businesses see the future differently. Build a unique brand. No ridiculous promises.
Ignite Social Media
MAY 9, 2017
In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. When benchmarking your brand’s performance against competitors or an industry, it should be easy enough to pull likes, comments, and shares over fans/followers. banana”, “apple”, “pear”, etc.).
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Twist Image
SEPTEMBER 22, 2012
Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. Those TVs are used for DVDs, Netflix or Apple TV instead. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. music industry.
Waxing UnLyrical
JULY 23, 2014
It feels like NBC is comparing apples to oranges. The next time you flip on your TV, check out the bottom right hand corner where the network logo (known as a bug in the industry) lives. So, a hockey game being played at 5 p.m. in Sochi was airing at 8 a.m. in New York. Saturday and Sunday, you’d get some folks tuning in.
Twist Image
JANUARY 26, 2017
In fact, I still hear remnants of this argument with certain industries, to this day (just replace "tv spots" with some other kind of traditional advertising). It was never an apple to apple comparison. Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). nielsen ratings.
The Realtime Report
NOVEMBER 26, 2019
That’s about what it feels like for the video content (movies, TV) industry, which is awkwardly … straddling. But media buyers and industry leaders seemed to have a tough time understanding whether either or none of the above was most important, and they weren’t alone. “It wasn’t a lie, it was ineptitude with insufficient cover.”
Stay N' Alive
SEPTEMBER 3, 2013
There is one thing Facebook is overlooking right now, and with what I have seen in the news industry, I think Facebook may be blind-sighted at what I think is going to happen. People are replacing their TV watching habits with Youtube, and Hulu, Netflix, Xbox, and Apple TV. The answer lies in the local news orgs.
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