Apple Debuts iBeacon Location Technology in U.S. Stores
The Realtime Report
DECEMBER 18, 2013
How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Last Friday, the technology debuted in 254 Apple stores in the U.S. Using iBeacon, the mobile app delivers personal information to users based on their current location in-store. And what about privacy?
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